Mubaloo Credentials Presentation

1. Developing smartphone applications for your business

2. Mubaloo – Who are we?
Mubaloo is a fast growing smartphone application
development company
We develop apps for:
– iPhone
– Blackberry
– Android platform
– Microsoft platform
– Palm Pre
Based in London & Bristol

3. “The shift from office to mobile computing
will be as revolutionary significant as the
birth of the internet itself.”
Mark Mason, CEO, Mubaloo

4. What can we do for you?
We’re not an ad agency
We’re not a software house
We are:
– A strategic mobile consultancy
– Creative marketing & usability experts
– Mobile software developers
We can open up new mobile opportunities:
– Apps for brand extension
– Apps to extend IP
– Apps for profit
– Apps for your customers, suppliers & employees

5. “Smartphones either save time or kill
time. They essentially enhance our lives
through functionality or fun.”
Ben Trewhella, CTO, Mubaloo

6. The World in your Pocket
New handsets have advanced technical capabilities
– More than a PC in the pocket
Always connected to the internet
– 35% of web browsing & email is now mobile (April ‘09)
– iPhone: 8% of handset sales, 43% of web requests
– Symbian: 52% of handset sales, 36% of web requests
Ubiquitous Apps
– Taken everywhere, always within reach
– Threatening traditional web services & search

7. Our current apps
Growing our team and portfolio
– Alcohol Aware (Top 20 app with 25,000 downloads)
– Overworld (Android, Facebook locations)
– Sales Team Tracker (Blackberry)
– HereBe (social location)
– Count With Bear (maths game)
– iPuppy (Tamagotchi variant)

8. Our current apps
Nearing release
– Sea Jam (interactive 3d rhythm action game)
– DesynTime (mobile interface to office admin suite)
– TimeQuad (time management utility)
– UK Petrol Prices (partnership with Experian)
– Mobile portals for event brands (video, podcast, audio download)
– Festival ‘09

9. Technical Capabilities

10. Rapid Development Toolsets
Navigation
Contact & calendar
AV recording & playback
Social networking
Database integration
External hardware control

11. Value Added
Creative designers with usability skills
Prince 2 qualified project management
Agile development methodologies for frequent feedback
App marketing capabilities
Traditional media Digital Data
Direct marketing Social connection sites Segmentation
Press ads Blogs/Forums Behavioural targeting
TV Viral E-marketing
Outdoor Video cast SMS alerts
PR RSS Feeds Dynamic content

12. The technical bit
Setup to develop on each smartphone SDK
Prince 2 Project Management
– Agree customer / supplier roles
– Plan the project in stages
– Agree communication and reporting
– Document the risks & controls
– Agree stage tolerances
– Manage by exception
Provides control & flexibility

13. Contact
Ben Trewhella – ben@mubaloo.com
Mark Mason – mark@mubaloo.com
+44 (0) 117 973 3983
London Office Bristol Office
North Lector Court 14 Frederick Place
151-153 Farringdon Road Clifton
London Bristol
EC1R 3AF BS8 1AS