This document provides instructions for an individual project assignment requiring students to analyze a print advertisement. Students must select a print ad and write a 250-300 word analysis answering five questions: what publication the ad is from, the target audience and what indicates that, a description of what the ad depicts, which common advertising strategies are used and an opinion on the ad's efficiency. The analysis must be typed, include a cover sheet and the ad, be written in complete sentences in a proper paragraph format, and is due on Tuesday, September 17th 2013, with a 10% per day late penalty.
2. Goal
Using your newly acquired
knowledge in media awareness
and advertising, you will select
a print ad and compose a 250-
300 word ad analysis of your
chosen ad.
3. Questions to answer
Choose a print ad:
1. Where does your ad come from?
2. Who is the ‘target audience’ of your ad and what indicates
that? Explain.
3. What does your ad depict? (describe your ad)
4. Which ‘common advertising strategies’ are used? Explain.
5. In your opinion, is the ad efficient? Why? Why not?
4. Requirements
Your ad analysis…
• must be typed 250-300 words
• must have a cover sheet (ANI 505)
• must include your ad
You must use complete sentences and write
a properly structured paragraph.
5. DUE DATE
Your ad analysis is due on
TUESDAY SEPTEMBER 17TH 2013
*You will lose 10% per day that your project
is handed in late.
