Colloquium " Technology, Culture, Globalization" Master MOI december 2010

1. Master MOI
3 rd Colloquium ParisX:
Technology, Globalization & Marketing
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

2. Master MOI
3 rd Colloquium ParisX:
Technology, Globalization & Marketing
Why this Colloquium?
A renewed experiment with objectives:
To have together students from 3 different MOIs for cross fertilization
To broaden and challenge students own views from a prospective and holistic point of view, by
imagination of the future, with the help of 2 foreign lecturers (SV is member of « USA think tank »
specialist on the subject, BD is a dutch « hands on » pragmatic coach)
To raise students interest for further search thru small teams (1 participant per each MOI), by the
challenge of publishing a one page team research memo, aiming at being selected for publication
on the MOI web site, demonstrating practical and effective international web-research by the
students themselves in small teams.
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

3. svAbhinava Consulting
Computer publishing; market research & intelligence; reputation management; comparative culture and religion
Relevant experience
• Multicultural & multilingual background: India, Malaysia, France, USA
• 1977 – present: advanced research into comparative culture & religion
• 1992 – 2001 Computer book publishing (Macmillan / Pearson), R&D director for IT web-
portal (InformIT – Safari joint-venture)
• 2002 – 2005 Technical & marketing documentation for Mondeca (Paris)
• 2004 – 2007 Customer & technical support, workflow reengineering, marketing intelligence
& documentation for DxO Labs (Paris).
• 2008: risk analysis and reputation management at evolve24 (USA)
• 2007- present: developing book series on reception of Indian culture & traditions in USA
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

4. Bouwe Doeven, BDC advies & interim-management
Coach for students; coach for managers;
• MSc Mech Eng. 1983 / MBA 1991
• Philips Electronics 1984-1991
• LPF Flexible Packaging 1991-1996
• Van Leer 1996-1998
• Owner BDC advies & interim-management 1998
– Consultancy and temporary management.
– Teaching Business Administration
• Traineeship in Monaco
• Worked in Germany
• Business in Europe & USA
• Multiple travels in Europe, USA, Turkey, Oman & India / Bhutan
• Multilingual Dutch, English, French, German and Frysian
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
Paris X / Master MOI
All other use requires previous formal written agreement from author D.Poncelet

5. How the Colloquium will answer:
TECHNOLOGIES
GLOBALIZATION
MARKETING
Which perspective for 21st Century?
Important: 1 group of 3 students (1 per each 3 class) will be given the assignment to „cover“ the 2
consecutive days event as a „YOU TUBE reporter“ , their task being to produce a video to be
posted on the MOI web site to report on the event.
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

6. • 1st Day ( Mon DEC 21st ) :
9h00 DEP: Welcome and objectives
9h15 DEP: GLOBALIZATION & MARKETING, WHICH PERSPECTIVE?
9h45 BD: TECHNOLOGY & MARKETING (WEB 1.0 to 4.0): HOW IT AFFECTS FUTURE?
10h30 Pause
11h00: SV: MARKETING INTELLIGENCE & REPUTATION MANAGEMENT: Case studies (
DXO lab & Evolve 24)
12h15 Lunch time
__________________________________________________________________________
13h30 Brainstorm students by BD (Students views, students questions), SV and DEP
answering questions and interacting with students on the subject.
15h Pause
15h30: DEP/BD: Wrap up sintesis of questions raised by students.
16h: SV: Some answers from NETOCRACY VIDEO TO BROADEN THE SCOPE.
17h: Closing 1st day
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

7. 2nd Day (Thu DEC 22nd ):
9h00 DEP: Welcome and objectives
9h15 SV: IMAGE & REALITY IN THE AGE OF TECHNOLOGY
10h30 Pause
(From then Students are located in 3 classrooms)
11h15: 25 Group constitution in 3 different classrooms (8 to 9 groups), each teacher taking
care of 8 groups for them to:
a) Choose a very specific subject
b) Impact on tomorrow Marketing: Why and How
c) Elements of investigation to be done
d) Expected outcome
12h15: Lunch time
___________________________________________________________________________
13h30 Each group finalizes and writes down their 4 key points (a,b,c,d)
15h Pause
(From then Students are back together as initially)
15h30: Wrap up sintesis by DEP
Summarizing the 25 subjects, agreeing upon deadline for sending memos, and explaning
the criterias for the selection of the top 3 „Best of“ to be published
16h00: SV: NATION BRANDING IN COMPETITIVE GLOBAL MARKETS
16h30: Conclusion by BD: Giving the „Candid“ point of view of the 2 days outcome.
Asking for written evaluation of the colloquim for next session
17h00: Closing if possible with the 3 programms directors of each MBA
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

8. MASTER MOI
Colloquium ParisX:
PLANNING & GROUPS
• Last valid Planning = • The constitution of groups
will be compulsory ( not on a
volontary basis) and will be
Group work is to be done: given at the end of DAY1
DAY2 = Subjects are agreed MOI FI + MOI1 + MOI2
( deadline Dec 21st @ 5pm) (by alphabetical order)
+ 3 weeks = MEMOs are sent
( deadline January 31st)
+ 3 weeks = MEMOs are rated
( deadline February 28th)
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

9. MASTER MOI
Colloquium ParisX:
GROUP RESEARCH GUIDANCE
Each group selects its own subject
Requirements : In english/ One page research MEMO (pdf)
Formulation Aro und 250 word s, synthetic formulation and good en glish
Research Demonstratin g a deep research and inviting lecto r to share
Pertinence Answering some of the question , and raising other q uestion s
Illustration Giving clear examples that illu strates the topic and the findings
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

10. MASTER MOI
Colloquium ParisX:
SOME GOOD EXAMPLES of MEMOS
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet

11. Students assessment of Colloquium:
Evaluation du Colloque par les étudiants
Séances
Contenu et items
Interet du Qualite du Methode
Sujet Contenu Pedagogique
Notes A Excellent
B Bon
C Moyen
D A ameliorer
E Insuffisant
F Inaceptable
Commentaires
PX 3 MOI s together This document is property of DEP Consulting
It has been written for the purpose of teaching lectures for students.
MOI FI – MOI 1 – MOI2 Only students are allowed to print, use or reproduce part of it, for a learning purpose.
All other use requires previous formal written agreement from author D.Poncelet