This is the brand identity & company culture for the new corporate convention and event oriented company in Puerto Rico, IN Entertainment Co.

1. Brand Identity
By:Melanie Rodriguez

2. Why IN Entertainment Co.?
Strengths: Classification: Arbitrary
-The word in can be used in many contexts. (In the box,
-It is short, simple and recognizable, the latest news, or go in the door.)
making it easy to remember and
pleasant to say.
According to USPTO.gov:
There are no direct matches for the
name. Making it possible for us to
Background: acquire the necessary domain.
The whole idea behind the creation of this company
comes from family experience. This is why the only
logic thing to do when it came to create the brand
identity, I turned to the person who inspired me,
my dad. I remembered that he and his friends
(potential future clients) are always interested in
whats new, hip and most importantly what is IN?,
hence IN Entertainment Co.

3. All about the logo...
All about the logo...
Symbol
Name
Tagline

4. All about the logo...
All about the logo...
Colors:
SHAPE:
The colors chosen for the logo are very
modern, fresh, distinctive and go with -Horizontal rectangle,
the location of the company, a in accordance with law
caribbean island. of Shape.
Color: Teal Turquoise
Represents: Water, Freshness, Peacefulness -The font is simple,
Business Science Color: Loyal. Peaceful. Trustworthy. Blue is modern, clean and very
the most popular and neutral color on a global scale. A safe
choice for a business building customer loyalty. visible.
Color: Maroon Fuchsia
Represents: Modern, Women Oriented,
Business Science Color: Appreciation, Delicate, Femininity,
Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and
Tranquil
Color: Black
Represents: Elegance, Formal, Serious, Sophisticated
Business Science Color: Authority, Bold, Classic, Conservative,
Distinctive, Formality, Mystery, Secrecy, Serious and Tradition

5. All about the logo...
The logo can be categorized
under: ABSTRACT
MARKS / SYMBOLS
-Abstract marks and symbols use visual form
to convey a concept that is relevant to the
brand message.
-Using the flower as a symbol is a great to
promote our company’s location and origin.
We are Unique!
The combination of tropical colors and the flower symbol
represents our location and origins. However, the logo and name
represent sophistication and professionalism. We believe that
having a balance between what’s modern and business, attracts
our target market and other clientele.

6. All about the logo...
All about the logo...
Competition: Desired Logo Type:
Type: Letterform
Colors: Orange Type: Letterform
Colors: Assorted Colors
Although the Puerto Rico Tourism
company is not a direct competitor This is a very inspirational logo. The
colors are very attractive and fun. This
we do share a similar target market.
is the symbol for a tropical destination,
This is why we can categorize them
similar to my company’s origin and
as competition. We can compare and location. The font used is very modern
contrast some similarities within and fresh. Overall, the same vibe and
their branding and logo. spirit we desire for IN Entertainment
Co.

7. Logo Summary
The company The logo includes the The logo is an
name next to the company name, abstract mark type,
symbol is written in symbol and tagline. followed with the
name of the
upper case letters company in the right
with the company’s and with the
primary colors . complete name on
Underneath this, is the bottom.
the company’s name,
the first two letters
are written with the
company colors and
the rest in black .
The logo is in
accordance with the
law of Shape, due to
its horizontal shape.
The logo is arbitrary,
since it has a name that
can be used in many
contexts. Yet the logo is
short, simple, and Company colors are:
modern. Making it
attractive, easy to Teal Turquoise, Maroon Fuchsia & Black
remember and easy to
recognize.

8. Company Culture
COMPANY OBJECTIVE: COMPANY VALUES & BELIEFS: COMPANY EXECUTIONS:
-Our company’s primary -We believe that our services - Our company will hold an
objective is to create an and events will enrich and annual “Top Client” Event, where
innovative, top of a class enhance corporation relations new offer, services and packages
corporate convention or event with their clients or employees, will be presented to our clientele.
Here they will have the option to
that is both cost efficient and while having fun.
see what’s IN, new ideas on
memorable.
corporate events and conventions
-Excellence, innovation, moral and they can even negotiate
and ethical conduct must be prices. Is not only a business
present in all we do. event but a nice way to acquire
feedback from our clients.

9. Mission Statement, Mantra, & Tagline
At IN Entertainment Co. we thrive to create new,
innovative and cost effective company conventions
or events. Adding innovation, creativity,
affordability, and customer satisfaction, our clients
end up with memorable unique experiences.
Statement
IN is for INnovation...
-IN Entertainment Co. is not only the first corporate Mantra
The tagline is RU IN? convention and event oriented company in Puerto Rico,
(Are you in?) Upper case but we guarantee that all of our events are as are
innovative and as creative as our company.
letters, making it
demanding.
Tagline

10. Mission Statement
- The mission statement will be communicated on most of the company’s
literature, website, and social media accounts. It is directed to both employees
and clients.
-The mission statement is passion driven, has focus and demonstrates the
company’s goals and direction in a very simple way.
-The mission statement and the mantra tell the company’s story in less than
30 seconds. They are both unique and precise.
- Having no direct competitors gives us an advantage and let’s us be creative with our company’s vision,
mission and culture.

11. Tagline
(Are you in?)
The tagline RU IN?, all It is a very intriguing
in uppercase letters and catchy tagline, plus
can be categorized as It distinguishes us
it purposely includes
provocative. It’s main from our
the name of the
purpose is to reel you competitors since it
company having more
in and find out what emphasizes our
brand positioning. It is
exactly do you have to thrive to be
an effective tagline due
join or missing out on. innovative, creative
It is directed towards to its simplicity,
uniqueness and and untraditional.
our clients or potential
future clients. shortness.