SEO Tips & Tricks By A Leading SEO Singapore Consultant

SEO TIPS & TRICKS BY A LEADING

SEO SINGAPORE CONSULTANT
http://www.zbq.org/

This SEO eBook is solely owned by a leading
SEO Singapore Consultant. You are allowed to
share or distribute it either partly or the whole of it
without alteration of its contents in any way. Even
though this eBook is for free access by the
general internet users (public), you are prohibited
from altering its contents
Failure to abide by this can lead to penalization or
fines. Otherwise, feel free to use this eBook and
share it with your friends.
http://www.zbq.org/

An acronym for search engine optimization, SEO is
more about Link building and use of keywords. It is an
art that ranks websites very well with search engines
for better profitable opportunities. Web sites get to
enjoy increased visibility through its relevance, trust
of its domain, connecting to search engines, links of
very high quality, popularity in the online social media
and ultimately attraction of relevant traffic.
Your website should have relevant keywords in the
appropriate niche that are regularly searched by
various people over the internet and it must be
trustworthy for the search engines to rank them well
in their search result pages.
http://www.zbq.org/

In general, search engine optimization is a type of
internet marketing that is the easiest and most
effective in terms of cost among other forms. The
outcome is more people or traffic generated and
driven to your websites.
The guidelines and rules of search engines must be
adhered to for successful rankings. You do not have
to pay a dime for the search engine rankings but
optimize your website for SEO which assists search
engines in ranking websites.

http://www.zbq.org/

Among the various services offered by SEO Singapore
consultants are mainly the development of website
content, research of keywords, website structure or
content review, training on SEO, geographical and
specific market expertise, development and management
of online campaigns for businesses or even advice on
technical development of websites.
There are several tips and tricks that will help you
optimize your websites for them to rank well with search
engines. The search engines that are most commonly
used by internet users for keyword-based search
purposes are Google, Yahoo and even Bing.

http://www.zbq.org/

You can either optimize your website on your
own or hire a professional Singapore SEO
Consultant to assist you. These are affordable
SEO services.
The latter is recommended because you get
time to focus and put more emphasis on the
core elements of the business that needs more
attention. These various tips and tricks are
discussed deeply in this eBook to help you turn
your e-Business into a successful venture with
increased sales and ultimately regular cash flow

http://www.zbq.org/

 Copyright
 Introduction
 Powerful Singapore SEO tips & tricks for
website owners
 Conclusion and Recommendation
 About the Author

http://www.zbq.org/

These are things that either you should do or not do in
attempt to optimize your website. There are things
that you must give first priority as compared to others.
Tip# 1: High Quality Website Content
The first thing that you must consider when writing
your website content is quality. You must ensure that
the content you write for your website is great enough
to let visitors stick around. A great content will also
render your website very valuable thus highly ranked
by search engines.

http://www.zbq.org/

Tip# 2: Unique Website Content
The content of your website must all be unique. It must
never contain similar content to any other websites
available over the internet. When you create unique
content for your site, it will be ranked well by search
engines.
Tip#: 3 Frequent Update to Website Content
You should also make your websites reliable by frequently
updating its content. You can do this by creating and
adding new content every now and then to your website.
This will not only get your site to rank well but also ensure
that it always has relevant content in the right quantity.

http://www.zbq.org/

Tip# 4: Use the Best Keyword Phrases
Another important tip to put into consideration is to ensure
that you use a variety of keyword phrases on different
website pages. It is not recommended to use only one
keyword phrase on all your site pages. You must research
for the best keywords in your niche that users frequently
search for in search engines and create high quality
content for your sites based on them.
Tip# 5: Use of Popular Keyword Phrases
You should also ensure that the keywords that you select
are popular among internet users though, they should not
be too popular.

http://www.zbq.org/

This is due to the fact that keyword phrases that are
over popular tend to be very competitive and most
desired by website owners. Hence, once you have
determined the right keywords that can help rank your
website highly, it is best to optimize for them.
As an example, very popular keywords can land your
website to the 60th page of search engines such as
Google whereas a less popular one either in the
second or the first page. Clearly, the latter is the best
option; the less popular keyword or phrase. Go for the
keyword that will enable your site to rank higher.
http://www.zbq.org/

Tip# 6: High Website Accessibility
An SEO web design Singapore that is well
developed and easily accessible is critical to
receiving high traffic. This means that both the
search engine crawlers and internet users can
easily access your website. When your site has
great content and is easily accessible, then it
means it will be ranked well by whichever search
engine it is optimized for.

http://www.zbq.org/

Tip# 7: Incorporate Keywords in the Website Title
Tags
One the most critical element of websites is the title
tags. In fact, title tags are the most important tags of a
website. You must ensure to place your keyword or
phrase in the title tag. If possible, you can place it at
the start of the title tag. This will ensure that it is
accessed by the search engine crawlers. In addition
to that, it will also be used by indexes of search
engines as links.

http://www.zbq.org/

Tip# 8: Incorporate Keywords in the
Website Domain
Among the best ways to optimize for
keywords is by incorporating the keyword or
phrases in your website domain name as
these are the first places to be scanned by
the search engine crawlers.

http://www.zbq.org/

Tip# 9: Incorporate Keywords in the Website URL
If you are not able to place your keywords in your
website domain name, then there is no need to worry.
This is because you can place them in your URLs.
This is important due to the fact that search engine
crawlers assign some value to the URL text hence
you should not miss out on this as it will contribute to
your website’s rankings.
Tip# 10: Use the Right Keyword Density
On every web page of your site, you should attain a
certain keyword density in relation to the overall text
on the page.

http://www.zbq.org/

For primary keywords, the percentage density
should be between 3 and 7 whereas for secondary
keywords it should be 1 and 2 percentages.
Tip# 11: Incorporate the Keyword in Your Website
Headlines
Whether it is the primary keywords or secondary
keywords for local SEO, you should incorporate
them in your website headline tags. Headlines are
usually assigned higher value by search engines
because they can recognize that they are more
important than any other text in the page.

http://www.zbq.org/

Thus ensure that you place your keywords in the
headlines to gain from this.
Tip# 12: Incorporate Keywords in Link Anchor Texts
Since link anchor texts are unique and easily
recognized in any given page, you can also
incorporate keywords in them. Search engines
normally give more priority to these anchor texts than
any other available texts on the website pages.
Hence, your keywords will have the same value to
ensure that your website ranks highly.

http://www.zbq.org/

Tip# 13: Cross-Link Your Page to Other Website Pages
Using Link Building Services
You can ask other website owners to link their web pages
to yours. You should be very careful on the number of
inbound links you got on your website. The right number
is perfect because having too many links can result in
search engines flagging your website as spam which is
not good at all.
Tip# 14: Incorporate Keyword in Inbound Links
Apart from requesting other website owners to link their
pages to yours, you should utilize the opportunity to
incorporate your keywords in the inbound links.

http://www.zbq.org/

You can talk to these website owners about it to
consider adding your keyword phrases but you
have to be very careful because you might end up
losing the inbound link. Search engine crawlers
use these links to determine your website
popularity hence is given higher priority. This is an
excellent way to optimize your site for higher
rankings.

http://www.zbq.org/

Tip# 15: Incorporate Keywords in Inbound
Links from Websites with Similar Niche
Do not just link your website to any other but
ensure that they are of similar niche to yours.
This will make search engines categorize
your website as credible.

http://www.zbq.org/

Tip# 16: Link to Known Credible Websites
A website that is linked to credible sites is
categorized by search engines as credible. Among
the credible websites are those with domain
extensions such as .edu or even .gov because
they have domain names found at a higher
domain level. These websites are also very
reputable and will make yours the same. Linking
to such websites will only ensure that your
websites are given more value by search engines
thus highly ranked.
http://www.zbq.org/

Tip# 17: Creation of so Much Website content
Website content is paramount and the more
content created, the more available information
to be indexed leading to higher rankings in
search engines. The content must be optimized
for SEO by SEO consultants.

http://www.zbq.org/

The above tips and tricks are highly prioritized by search
engines thus will produce the best ranked websites.
Implementing them is a good way to optimize websites
and ensure that they are well positioned in search engine
results. The best SEO company can help you achieve
this.
Tip# 18: One General Content Theme
When creating your website content, you must ensure
that it all relates to one topic or theme. For example, if
your topic is in the health niche, all the website page
contents must relate to that. This will ensure that your site
and all its pages are credible.

http://www.zbq.org/

Tip# 19: Lifespan of Websites
Websites that have been in use for a long time rank
better than those that have just been put up. Thus,
ensure that your website remains in use as long as
you can for better rankings.
Tip# 20: Utilization of Sitemaps
You should also ensure that your website has a
sitemap as search engine crawlers use them to locate
links on web pages. It does not matter whether it is an
HTML, Google or even XML sitemap.

http://www.zbq.org/

Tip# 20: Utilization of Http 301 Server
Redirects
For permanent redirects, do not use just any
redirects but 301 as spammers normally use
them. When you use 301 redirects, search
engines will be able to determine that it is of a
permanent nature and will prompt them to alter
their indexes in use at that time in order for
them to use that URL the page is redirected to.

http://www.zbq.org/

Tip# 21: Utilization of Http 302 Server Redirects
In case of temporary redirects, use 302 redirects
especially on URLs that are either ugly or even long to
those that are friendlier to the internet users thus making
unpleasant URL more palatable. Due to the fact that
these redirects are used by several spammers to trick
search engines, you must use them genuinely for your
website to stand out. Professional SEO services can
guide you on the use of these redirects or even
implement them for you.

http://www.zbq.org/

Tip# 22: High Number of Quality Inbound Links
A high number of inbound links from reputable and
credible websites are very important for your website
to rank well. Even though, keep in mind that several
link farms connected to your site is not comparable to
a few inbound links with very high reputation. Choose
the latter if you want your website to rank well in
search engine results. If you are not sure of how to go
about it, seek help from a Singapore SEO company
for quality services.

http://www.zbq.org/

Tip# 23: Incorporate your Keyword in the 1st Paragraph
of your Website Content
The first few words of website contents are usually among
the first to be scanned by search engine crawlers hence it
is important to place your keywords or even phrases in
the first paragraph of the content created. If possible you
can repeat it at most once in the same paragraph.
Tip# 24: Incorporate your Keyword at the Top of your
Website HTML
Apart from placing keywords in the first paragraph of your
website content, you should also do the same at the top
of the web HTML and even moving the website content to
it would also rank your website well.

http://www.zbq.org/

Tip# 25: Incorporate your Keyword in Alternative
Texts
Images are the best alternatives to text where you
can place your keywords. One major benefit is that it
makes recognition of repetitive keywords a bit difficult
although you must ensure to avoid stuffing of your
keywords in any way. With the best SEO services,
your keywords will be placed in the right places.

http://www.zbq.org/

Tip# 26: Put Emphasis on your Keywords
You must also put more emphasis on your
keywords by either using larger or different
fonts of text on the keywords or even
highlighting them. This can be applied on
font tags, CSS or even headline tags and will
show search engines that these words are
more important than any other.

http://www.zbq.org/

Tip# 26: Uniquely Format your Keywords
The only way to make your keywords stand out is
by formatting them uniquely. This will put
emphasis on them to tell search engines that they
are more important than any other words in the
website content. You can use tags such as <em>
and <strong> to accomplish this.

http://www.zbq.org/

Tip# 27: Use of Well Described Meta Tags
Whichever description you write and use for your
website Meta tags is what search engines utilize
in their search indexes. An accurate description is
thereby required for easy indexing by search
engines as well as easy access by potential
customers who are searching using specific
keywords or phrases.

http://www.zbq.org/

Tip# 28: Utilization of Links between Web
Pages
Another easy way to get the links you seek for
your website is by linking your web pages to
one another using hyperlinks. Even though they
are not as important as inbound links to your
website in terms of search engine rankings,
they help search engine crawlers to span all
web pages within your website. This happens
as long as the SEO on page of your site is
done as required.

http://www.zbq.org/

Tip# 29: Incorporate Links within the Website
Content
Unlike artificial links, incorporating links within the
created website content text will rank your website
very well. This link should be flowing and relevant
to the context of the site. Relevant links as well as
high quality content or text that is sensible will
ensure that your website ranks really well as they
are more valued by search engines.

http://www.zbq.org/

Tip# 30: Add Inbound Links One at a Time
Inbound links to your site that have been into
use for quite some time will be more valued
than newer ones. Make sure that several links
are not added to your website all at ago. Doing
otherwise will make search engines flag it as
spam by thinking that you are only purchasing
link placements for your websites.

http://www.zbq.org/

Tip# 31: Get Listed in Directories
You should get your website listed in relevant
sections of various directories and websites such as
Yahoo and even DMOZ. This will only show that your
website has similar niche to the relevant directory
section. This is also an important part of SEO
services.
Tip# 32: Check Outbound Links Regularly
Outbound or external links connect your website to
others. It is essential that you only link to credible and
reputable websites but this can always change with
time hence it is significant for you to check the ranks
of these websites on a regular basis.
http://www.zbq.org/

If you find any farm links to bad sites, then you ought to
remove them so that your site can maintain its credibility.
If you find any farm links to bad sites, then you ought to
remove them so that your site can maintain its credibility.
Tip# 33: Link Alternative Text
Since links are critical to search engines, you can also
incorporate them in all the main images in your web
pages because images are normally frequently clicked by
users. A good Singapore search engine optimization
will ensure that all the images in your main pages are
linked to other pages.

http://www.zbq.org/

Tip# 34: Frequently Update your Web Pages
Search engines give a higher priority to websites that
are updated frequently than those with old contents.
Your updates should be very extensive and thorough
and not just minor alterations such as correcting
typing errors.
Tip# 35: Avoid Using Frames in your Website
Search engine crawlers find it very difficult to span
through web pages with frames because they find
them to be heavy. In fact, if you really have to use
frames then the no-frames version is the best option
for your site.
http://www.zbq.org/

Tip# 36: Avoid Using Flash on your Web Pages
Just like frames, search engine crawlers find it hard to
span flash pages because they are seen as images.
For creating your website content and to enable
easier navigation through it by search engines, you
should use HTML. If you really have to use flash in
your pages, then use it on smaller parts of the
websites that are not very important so that the
search engine crawlers can navigate through the
important portions of your website.

http://www.zbq.org/

Note that all the tips of SEO discussed
above are given medium priority when
located by search engines in any given
website content. Hence, SEO consultants
should also give more priority to SEO
factors that are given more priority by
search engines.

http://www.zbq.org/

The tips below are given low priority by search
engines when found in any page but are still very
important for any successful search engine
optimization.
Tip# 37: Website Pages at the Root Level Directory
Web pages that are closer to the root directory are
ranked highly by search engines unlike those that are
a bit far from it at lower levels. This means that you
should strive to ensure that your website pages are
much closer to the level of root directory so that
search engines can be able to optimize them well.

http://www.zbq.org/

Tip# 38: Use a Combination of Keyword Phrases as well
as Meta Tags
In optimization of your website for search engine results,
Meta tags play a very critical role in ensuring that
websites rank well. It does not matter whether you use
secondary or even primary keywords in the Meta tags.
Tip# 39: Use Only A few Optimization Secondary
Keywords
As you write your website content, do not overdo it and
ensure that you do not stuff your keywords in any way.
For the secondary keywords, just ensure that the
percentage ranges from 1 to 2 percent.

http://www.zbq.org/

Tip# 40: Stemming of Keywords
Another good way of optimizing your web pages for
search engines is by using various forms of keywords or
phrases in the context of the website content. Apart from
optimizing your pages, it will also make your content very
interesting to your site visitors who will be reading it. As
an example, a word like read can take a different form
such as reading. The search engines are in a position to
tell that these various keyword forms are similar and refer
to the same thing. This is what is commonly referred to as
stemming of keywords. A good Singapore SEO
company will ensure that your website implements this
important factor.

http://www.zbq.org/

Tip# 41: Use of Keyword Synonyms
Just like stemming of keywords, use of synonyms
of keywords is also essential in ensuring that use
of various keyword forms is achieved. This will
also ensure that your content is not stuffed with
the keyword or phrases. As an example, if your
keyword is the word enemy you could replace it
with the word foe.

http://www.zbq.org/

Tip# 42: Keep Related Keywords Close to Each Other
Search engines are in a position to recognize related
keywords that are used close to each other. Due to the
fact that search engines recognize keywords
irrespective of position, this is only important if you are
trying to optimize your web page to rank well for a
particular keyword. Tip# 43: Incorporate Keyword in
your Description of Meta
The kind of description that search engines display in
their result pages of various searches is the description
of Meta. This makes it a good place to incorporate your
keywords and thus must have an excellent description
in the Meta tags.
http://www.zbq.org/

The company that you select to offer you Singapore SEO
services must have experience in coming up with very
unique and descriptive information for your site.
Tip# 44: Determine and Set Keyword Meta Language
Meta tags are usually set in English language and thus if
your web pages are not in English, you must set it in the
tags so that the search engines can be able to determine
what language it really is in. When a user makes a search
in the language of your website, search engines will rank
your site better for it.

http://www.zbq.org/

Tip# 45: Incorporate Keywords in Bookmarks
Incorporating your keywords in bookmarks or named
anchors, indicates that they are very significant and
the search engines can be able to tell that. It will
make your site rank well in search engine pages as it
will be given a higher value by the search engines.
Tip# 46: Use Enough External Links
You should just have enough links to external
websites. Even though your site can be ranked well,
too many of these links can portray a negative image
of your website and render it less effective and thus
penalized in a worst case scenario. If you have

http://www.zbq.org/

too many external links it will mean that you have to check
on them regularly to ensure that your website rank is not
compromised in any way. If you do not have time, you can
hire a professional SEO consultant to manage the tasks
for you at an affordable rate.
Tip# 47: Register Sub-domains as Domains
Domain names are easily recognized by internet users as
compared to sub-domains due to the fact that people
believe that they should begin with a www unlike the
names of sub-domains. Search engines also do not
recognize sub-domains as they do with domain names
hence for your website to rank well, you should register all
your websites with domain names.
http://www.zbq.org/

Tip# 48: Register your Website at the Top Level Domain
If you want your website to get instant credibility then top
level domains are the way to go. A .Com and .Edu domain
is much better than lower level domains such as .Au and
.Biz. Domain names with the domain extensions such as
.Com and .Edu are highly ranked by search engines
hence your website will enjoy the same and appear in
either the first or second pages. Domains with .Org
extensions are also ranked well currently but this might
change in the future because they are easier to get and
thus are becoming very common.

http://www.zbq.org/

Tip# 49: Separate Keywords in Domain names
with Hyphens
Search engine crawlers can recognize that
hyphens indicate the beginning and end of any
given word. Therefore, use hyphens to indicate
the start and end of your keywords in your
name. In case of URLs, you can use either
hyphens or underscores to determine the
beginning and end of your keywords but the
latter is much better.

http://www.zbq.org/

Tip# 50: Maintain Web Pages Less than 30KB
It is important for your web pages being very short in
order for them to load faster. Short web pages will
also assist you to maintain the right keyword density
without having to use the keywords several times. If
you got pages that are very long, you can separate
them into different pages then optimize them for local
SEO so that they can rank well with search engines.

http://www.zbq.org/

Tip# 51: Avoid Using JavaScript
Since most search engines are known to ignore content
running JavaScript, it is best not to use them if you want
your website to rank well. Though, if you really have to,
then you should ensure that it breaks your HTML pages.
Tip# 52: Incorporate Text Transcripts in your Content
If your website contains sound files as well as podcasts,
you should incorporate text transcripts in them in order for
search engine crawlers to be able to index them. This is
because video files and also podcasts are ignored by
search engines just like flash and images as they are
heavy and difficult to navigate.
http://www.zbq.org/

Tip# 53: Avoid Hosts with Spammers and High
Downtime
Your host should not condone malicious activities as
that can lead to your IP address being blacklisted by
search engines and thus your website irrespective of
its status: genuine or not. Your host should also have
high uptime so that your website is always available
whenever search engines try to reach it. If your
website is always unavailable, the search engines
can flag it as a completely gone website.

http://www.zbq.org/

Tip# 54: Do not replace Text Links with
Images
Search engine crawlers are only good with
texts and not images hence ensure that you
do not replace them. If you want search
engines to rank your site highly, use text
links because they are easier for engine
crawlers to navigate through fast.

http://www.zbq.org/

Tip# 55: Use Correct Keyword Spellings
Despite the fact that search engine crawlers can
highly rank web pages that are optimized for
misspelled keywords, your site can lose credibility
with your potential clients.

And since the search engines are nowadays are
inbuilt with spelling checkers, this will become
outdated hence ensure that all your keywords are
correctly spelt.

http://www.zbq.org/

Tip# 56: Avoid Dilution of Keywords
This is the use of several different keywords on
one page of a website. It is not good as it will
confuse both your potential clients and search
engines. It will also show that you are not sure of
what you really want on your website page. If you
must use a lot of different keywords then you
should use them on different web pages. A
maximum of two or three keywords is enough for
your web pages.

http://www.zbq.org/

Tip# 57: Avoid Stuffing of Keywords
This is the use of too many keywords in a
particular page. The density of your website
pages will determine whether it is stuffed or
not. Your general keyword density should be
less than 10% of the total text available on
your web pages.

http://www.zbq.org/

Tip#58: Do not rely on Domain Links that Use
the Same Internet protocol
Unlike other types of search engines, Google
does not care about your source of inbound
domain links: whether they are from the same
IP or host provider. It is therefore important to
seek inbound links from domains with different
IP addresses or those that are hosted by
different providers.
http://www.zbq.org/

If you own any other domains, do not use
them to create inbound links to your website
as other search engines other than Google
might penalize it for that.
http://www.zbq.org/

This can lead to all search engines banning your
websites if they can realize what you are doing and
trust me that you will not like it when the website you
have invested so much in has to be banned. A
company that offers excellent link building services
will make this a reality.
Tip# 59: Avoid Very Long Domain Names and URLs
As much as it is ok to have long domain names as
well as URLs of up to ten words or even more, it
make your website appear as spam not just to search
engines but also your potential customers. It is fine to
have long URLs and domains but ensure that it is not
something you do every day but once in a while.
http://www.zbq.org/

Tip# 60: Avoid Using URL Parameters
URL parameters are mainly used on dynamic pages
but not static one. Since these parameters are bound
to confuse search engines, it means that static pages
are highly ranked as compared to the dynamic ones.
This is because web dynamic pages use URL
parameters to show the web pages that are
appropriate. Due to the fact that you are looking to
optimize your pages for higher search engine
rankings, consider using static pages for your website
when using SEO in Singapore.

http://www.zbq.org/

If you must use dynamic pages on your website,
then ensure that the critical pages that have their
dynamic URLs with parameters are re-written to
web pages with static URLs that are shorter in
nature for better search engine rankings.
Tip# 61: Do not Use Session IDs on URLs
Session IDs are claimed to be worse than dynamic
URL web pages. As much it is ok to use session
IDs, not all search engines can work with them thus
it is very important to avoid them.

http://www.zbq.org/

Search engine crawlers usually identify a common URL
with Session ID as a new one every time it comes across
it but since it can recognize that the website content is
always the same, this can be very devastating. Your
website can be flagged as spam or even banned
completely from search engine result pages.
Tip# 62: Do not Use Google’s AdSense and AdWords for
Website Rankings
There is a misconception on what AdSense can do and
what it cannot. Whereas it can enable you to earn some
extra money using your site,

http://www.zbq.org/

it is totally impossible to boost your search engine
rankings using AdSense hence do not be fooled or
fool yourself. It actually has no effect on your website
whether improving or deteriorating your rankings.
Google’s AdWords is mainly used for marketing
purposes. As much as it can drive traffic to your site, it
has no effect on its search engine rankings. Hence,
you cannot use it to improve the rankings of your site
in any search engine result. A company promising to
use these to drive traffic to your site as one of their
SEO packages should raise an eye brow.

http://www.zbq.org/

Tip# 63: Do not associate your Site to Link
Farms
By no means should you link your website to link
farms. Search engines use links to determine
what kind of neighbors you have and how popular
your site is. If you really want your site to rank well
with search engines, then you must ensure that
they do not connect to any link farms.

http://www.zbq.org/

Tip# 64: Avoid Using a List of Links in Web
Pages
Even though listing several links on your web
pages has no harm, it is not search engine
friendly. If you own an e-commerce website and
need it optimized for better rankings, then it is
wise to make your pages friendly to search
engines. Avoiding lists of links on your web
pages is just the beginning to higher site
rankings on search engines.

http://www.zbq.org/

Ensure that Singapore SEO company that is
designing your site or optimizing it does not
implement this on your site unless it is
necessary.

http://www.zbq.org/

Tip# 65: Avoid Spamming of Links
This is when your website connects to another
website more than once over and over again.
Search engines can determine this trend and flag
your website as spam thus you must not practice
this in any way. You must also avoid cross-linking
at whatever cost as it can make your site not
appear genuine. Only links that are genuine and
honest are rewarded by search engines
accordingly for better rankings.

http://www.zbq.org/

Tip# 66: Ensure that your Links are not broken
Broken links are not appealing to search
engines hence must not be contained in web
pages. Several broken links can also lead to
your site getting banned. You can also get a
bad image as a person as a terrible effect of
using broken links. A link checker can assist you
to determine the state of your links for better
rankings. Any bad links found must be gotten rid
off.

http://www.zbq.org/

Tip# 67: Avoid Redirecting Users Using Meta Tags
meant for Refreshing purposes
Since spammers use Meta tag refreshing redirects, it
is not good for your site as it can be flagged for what
it is not. Instead, use http 301 redirects for permanent
redirecting of users to other URLs.
Tip# 68: Avoid Regular Minor Alterations to
Websites
The content of your website should be regularly
changed for higher rankings through the best SEO
company.

http://www.zbq.org/

But, if you only make a few changes to your content,
search engines might try to think that what you are
doing is trying to fool them that your content is
updated as required. It is best to avoid this and
ensure that your site content is updated regularly as
required and not just minor changes.
Tip# 69: Adhere to All Copyright Laws and avoid
using Duplicate Content
All websites are required to have unique content that
stands out among several other websites available
online.

http://www.zbq.org/

Infringement of various laws is not allowed and
a site with copied content risks being banned by
search engines because this is not allowed.
Your website content must not match any other
contents available over the Internet.
Tip# 70 Use Good html Codes
Websites designed for good HTML codes are
easier for search engine crawlers to navigate
through unlike their counterparts that are very
heavy.

http://www.zbq.org/

Hence, this means that if you want to ensure that your
site is well ranked in the search engine positions, then
you must use good html codes when necessary. Seek
only quality services from search engine optimization
companies.
Tip# 71: Avoid connecting Images that are Invisible to
Each Other
If your images cannot be seen by your potential clients
then it means that they are invisible. Your pages must be
well optimized both for search engine crawlers as well as
potential customers for higher rankings. It can also get
your website banned.

http://www.zbq.org/

Tip# 72: Do not utilize Doorway Pages in your
Site
Doorway pages are website pages optimized for
higher search engine ranking for your website.
They are known to try and trick several search
engines to so they can believe that they are
relevant. A reputable Singapore SEO consultant
does not use such backdoor methods that are
bound to fail eventually.

http://www.zbq.org/

Tip# 73: Avoid Website Cloaking
This is when you use several themes on a
single page of your website for marketing
purposes. When you avoid using them, your
site can then be reached by search engines
for better rankings.

http://www.zbq.org/

Tip# 74: Incorporate Keywords in All Website Links
You can also improve your site rankings by ensuring
that all the links within the site have your keywords
incorporated into them.
Tip# 75: Use keyword Phrases Instead of Just
Keywords
You should also ensure that you use only keyword
phrases and not just single word keywords in your
website content. It is also wise to include your
location in your website content so that it can be
accessed in case of local searches from your area.
http://www.zbq.org/

Tip# 76: Avoid using Ajax
Just like flash, images and even JavaScript,
Ajax cannot be navigated easily by search
engine crawlers because it is very heavy.

http://www.zbq.org/

As long as your pages are easy to navigate, search
engines will rank your site well.
Tip# 77: High Quality and Authoritative Links
When link building, you must ensure that your links
are of very high quality. Quantity is good but not as
much as the quality of these links. Bad links can even
cause your e-business to have a bad image thus go
for quality services.
Tip# 78: Easy to Use and Access Site
An SEO web design Singapore should ensure that
your website is easy to use, access and build links on
thus easy for search engine crawlers to navigate
http://www.zbq.org/

through. This will make your site easy to rank.
Tip# 79: Be a little Generous to Link Out
Being stingy will not help you in any way. If you
have to get inbound links to your site then you
must be willing to link out to other sites as well.
Other site owners will be motivated and link back
to you. But remember to check the credibility and
ranking of the websites you link to because you
cannot compromise the credibility of your site
whatsoever.
http://www.zbq.org/

Tip# 80: Do Not Dwell In Paid Links
In the event of trying to get traffic to your site, it is
very tempting to buy links. As much as it works, it can
be daunting if a search engine like Google realizes
that your links are purchased because it can cause
your website to be banned. Search engines look to
reward genuine and honest sites hence you should
try as much as possible to avoid being flagged as
sperm when in real sense you are not. Seek aid from
a genuine and experienced SEO company that offers
link building services.

http://www.zbq.org/

SEO is all about marketing and you must be equipped with all
the necessary tools, skills as well as knowledge. SEO is not a
one-time thing that you do and sit back with your hands
crossed against your chest. It is a continuous process that
must be done regularly.
Ensure that you optimize your website on a daily basis for
higher rankings. Though, remember that search engine
rankings are not the only way to drive traffic to your site. There
are several other algorithms that you can look into but
remember that the most important SEO factors are good
content, great website reputation as well as popularity and
ultimately building of links.
http://www.zbq.org/

The author of this eBook is a leading SEO
Singapore consultant with several years
experience optimizing websites for search
engines rankings. His expertise in this field is
unmatched and he offers consultation
services to local clients in Singapore and
those based in other parts around the globe.

http://www.zbq.org/

SEO Tips & Tricks By A Leading SEO Singapore Consultant

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

SEO Tips & Tricks By A Leading SEO Singapore Consultant

Hinweis der Redaktion