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BEN  +  JERRYS ! LAURA  +  NAOMI
Background! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sizeeeeee  !  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing     Promotions ..  Advertising  ..  !
Free Cone Day !!   On 29th April 2008 they celebrated our  30th  birthday year with  Free Cone Day . The party was a huge hit, with Ben & Jerry’s scoop shops across the UK - and the world - serving up  thousands  of scoops,  absolutely free!     Free Cone Day was first celebrated back in 1979, in the  original  Ben & Jerry’s Scoop Shop The day was created to thank  loyal customers  for their support during Ben & Jerry’s first year in business.     In keeping with one of Ben & Jerry’s original mottos -  "Business has a responsibility to give back to the community"   each Ben & Jerry’s Scoop Shop elected a  local charity  and collected donations on the day.                        
Management    ,[object Object]
Management style  x ,[object Object]
Purpose    Services and products of Ben & Jerry’s.
Ice cream  x   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finance    ,[object Object]
Profit   x ,[object Object]
Facts   ,[object Object],[object Object],In 1983,Ben & Jerry’s made the world's  largest ice cream sundae –  weighing in at  27102 pounds .  After asking Brits to suggest names for a particularly  British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’  variant in 1996.       In 1983,Ben & Jerry’s made the world's  largest ice cream sundae –  weighing in at  27102 pounds .  After asking Brits to suggest names for a particularly  British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’  variant in 1996.       Economic Mission : To operate the Company on a sustainable financial basis of  profitable growth,  increasing value for our stakeholders & expanding opportunities for development and career growth for our employees. Social Mission : To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the  quality of life  locally, nationally & internationally . Economic Mission : To operate the Company on a sustainable financial basis of  profitable growth,  increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.
[object Object],

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Ben & Jerry's Growth

  • 1. BEN + JERRYS ! LAURA + NAOMI
  • 2.
  • 3.
  • 4. Marketing  Promotions .. Advertising .. !
  • 5. Free Cone Day !!   On 29th April 2008 they celebrated our 30th birthday year with Free Cone Day . The party was a huge hit, with Ben & Jerry’s scoop shops across the UK - and the world - serving up thousands of scoops, absolutely free!   Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business.   In keeping with one of Ben & Jerry’s original mottos - "Business has a responsibility to give back to the community" each Ben & Jerry’s Scoop Shop elected a local charity and collected donations on the day.                       
  • 6.
  • 7.
  • 8. Purpose  Services and products of Ben & Jerry’s.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.