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SMAC
1. SMAC
(Social,
Mobility,
Analytics and
Cloud)
Name: SUJIL ANTO
E-mail: sujilnt@gmail.com
University: T JOHN INSTITUTE OF
TECHNOLOGY
Year/Semester: 3rd year /6th sem
Branch: Information Science (ISE)
Twitter Id: https://twitter.com/sujilanto
2. SMAC - An Introduction
SMAC (Social, Mobile, Analytics and Cloud) is an IT trend that impacts
enterprises/businesses and consumers in a positive and compelling way.
Consumers:
Access to services and products anyplace, anytime and end-to-end.
Preferences/choices and content are pervasive and personal
Enterprises/Businesses:
Lower cost of operations (IT related or otherwise) thorough Analytics and
Cloud
Better marketing (cross-sell/up-sell) through Social Networks.
Better Customer acquisition/retention processes through Mobile and
Analytics.
Enables to compete effectively in cutting-edge market segments through all
of SMAC.
"Positivity" of SMAC
Provides WIN-WIN situations for both Businesses and Consumers.
Ease of doing business and ease of operations
Compelling aspect of SMAC
More reasons to embrace SMAC
Business need to stay "relevant and competitive".
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3. SMAC - By Example
Take for example, the E-Commerce landscape:
Social:
Product information, Likes, Feedback of services are shared on social
networks
Social networks are used for ad-campaigns, targeted marketing and
product promotions.
Mobile:
A mobile app is a must for E-Commerce, now-a-days.
Consumers purchases are becoming more popular from mobiles
Analytics:
E-Commerce firms analyze sales trends and even can forecast the
demand for products.
"Big Data" is becoming a competitive-edge
Cloud:
Ease of IT operations
Lower costs
Better option to scale-up and scale-down computing resources as per
demand
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4. SMAC -The latest trends
Social
25% people on this planet use social media and numbers are set
to rise rapidly.
Likes, Choices, Events, Decisions are "sharable" and "available"
on internet.
Mobile
Almost everything is available on your smartphone.
Analytics
Forecasting customer demand trends
Financial Analysis
Sales Optimization
Cloud based Analytics solutions
Cloud computing
Pay-per-use model
Hardware, Software, Network and Infrastructure are "scalable"
Caution: Security of data is a concern.
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5. SMAC - Big Impact Trends in
the next 5 years
By 2017, SMAC trends will drive > 26% of the total enterprise
software market revenue - A Gartner prediction.
Social:
Social media will become more pervasive
Mobile:
By 2016, there will be more than 10 billion mobile devices in the
world.
Analytics:
Cloud based Analytics will become better and cheaper.
Analytics will drive business decisions faster, better and at low
cost.
Cloud:
Better cloud offerings from multiple vendors at lower rates.
Mitigation of concerns related to data security, privacy and
control.
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6. Interest Areas
My areas of interest are:
Social
Mobile and
Cloud
If given an internship in SMAC:
Would like to leverage "sum is greater than the parts"
aspect of SMAC.
Creating high-impact and targeted consumer
experiences using social networks and mobile.
Provide multi-device apps
Enable scalable computing for the businesses, lower
IT costs and streamline processes.
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