Knoxville Chamber - Facebook for Business
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Gavin Baker and Bob Wilson of Moxley Carmichael present to Knoxville Chamber members on how to get started in making the best use of Facebook for their organization. Titled, “Facebook for Business,” it was part of the Bright Ideas series. The presentation had three parts: 1. Why Facebook matters to you today 2. How to launch your page 3. What to do next with your page (and fans!)
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Knoxville Chamber - Facebook for Business
- 1. Facebook for Business January 11, 2011
- 2. Hi, I’m Gavin. Gavin Baker Director of Digital Media gbaker@moxleycarmichael.com @gavinbaker
- 3. Hi, I’m Bob. Bob Wilson Digital Media Manager bwilson@moxleycarmichael.com @BobinMotion
- 4. 4
- 8. Why should you care? 8
- 9. Web users are 51% more likely to buy from your brand if they follow you on Facebook. Why should you care? 8
- 10. Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer Why should you care? 8
- 11. Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer Why should you care? 70% of Internet users reported “trusting” consumer opinions posted in social media. 8
- 12. Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer Why should you care? 70% of Internet users reported “trusting” consumer opinions posted in social media. Web users spend 6 hours a month with social media. - Nielsen 8
- 14. Over 500 million
- 15. Over 500 million + 500,000-750,000 accounts daily
- 16. Over 500 million + 500,000-750,000 accounts daily 150 million on mobile
- 17. Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)
- 18. A few terms 8
- 19. Like button A few terms 8
- 20. Like button A few terms News feed 8
- 21. Getting Started 8
- 43. What now? 8
- 44. What now? 8
- 45. What now? 8
- 46. What now? 8
- 47. Getting Started 8
- 48. Getting Started 8
- 49. Updates 8
- 50. Photos of products, events, staff Updates 8
- 51. Photos of products, events, staff Links to resources Updates 8
- 52. Photos of products, events, staff Links to resources Updates Commentary on your industry 8
- 53. Photos of products, events, staff Links to resources Updates Commentary on your industry Coupons and offers 8
- 54. Photos of products, events, staff Links to resources Updates Commentary on your industry Coupons and offers Ask questions 8
- 55. What about time? 8
- 56. What about time? 8
- 57. Status updates 8
- 58. Status updates 8
- 59. Status updates 8
- 60. Status updates 8
- 61. Apps 8
- 62. Showcase photos with effects Apps 8
- 63. Showcase photos with effects Play enhanced videos Apps 8
- 64. Showcase photos with effects Play enhanced videos Apps Offer Sweepstakes 8
- 65. Showcase photos with effects Play enhanced videos Apps Offer Sweepstakes Coupons and offers 8
- 66. Showcase photos with effects Play enhanced videos Apps Offer Sweepstakes Coupons and offers Share files 8
- 67. Tabs 8
- 68. Tabs 8
- 69. Tabs 8
- 70. Apps 8
- 71. Apps 8
- 72. Apps 8
- 73. Apps 8
- 74. 1, 2, 3…
- 75. Facebook matters to you today 1, 2, 3…
- 76. Facebook matters to you today 1, 2, 3… Launch your page
- 77. Facebook matters to you today 1, 2, 3… Launch your page Engage with your fans!
- 78. Questions? Gavin Baker Moxley Carmichael gbaker@moxleycarmichael.com 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
- 79. Contact Gavin Baker Moxley Carmichael gbaker@moxleycarmichael.com 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com