1. Can you think of a business that doesn't want
to innovate and grow? The success and/or failure of
an organization depend entirely upon the strategy
formulation and the ability to execute that strategy.
How do you decide upon a strategy?
business strategy
2. Dr Zunaira Munir (Founder and Managing Director of Strategize Blue) is
a business strategist who focuses on innovative business growth
strategies to help companies break out of competition and achieve
profitable growth With a client list that reads like a Who's Who in
Business, Dr
3. Munir addresses companies eager to grow and willing to innovate from
organizations, large and small Recent clients include Hewlett Packard,
Coca Cola, T-Mobile, Center for Non-Profit Management, Ohio State
University Medical Center, Technologico de Monterrey, American
Advertising Federation, Banco Colombia, RJ Reynolds and California
Chamber of Commerce to name a few business strategy Dr
4. Munir's specialized topic is " Blue Ocean Strategy," a systematic
approach to innovate and achieve profitable growth It originates from the
best selling book "Blue Ocean Strategy" (authored by Professors Kim and
Mauborgne of INSEAD in 2005) that is known to have revolutionized
business strategy worldwide
5. Blue Ocean Strategy stresses businesses to "make their competition
irrelevant" instead of continuously striving to beat it As a senior member
of the Global Blue Ocean Strategy Network, she works directly with Kim
Chan and Renee Mauborgne
6. Blue Ocean Strategy suggests that the traditional strategies are not
sufficient to achieve or sustain profitable growth in the present day
markets marked by cut-throat competition Instead of striving to do better
than the competitors for grabbing a bigger share of the market, it focuses
on value innovating for creating uncontested market spaces where
competition becomes irrelevant
7. It is about creating new wealth in the market instead of fighting over and
distributing existing wealth in the market Additionally, whereas all other
traditional approaches consider innovation to be a trial-and-error process
that depends on an entrepreneurs creativity and risk-taking, Blue Ocean
Strategy comes with a complete set of tools, frameworks and
methodologies that make the innovation process systematic and
replicable that anybody can learn and apply to achieve profitable growth
8. Challenging the traditional assumption that 'opportunities and risks
always come together,' Dr Munir focuses on 'minimizing risks
while maximizing opportunities' to achieve business success
9. The system is quite generalizable and scalable and has been applied for
formulating national strategies; for achieving corporate success; for
generating growth in small businesses as well as for an individuals'
success in career With a PhD in Innovation Management from Wuhan
University of Technology in China and dynamic training and presenting
experience in Asia, Europe, South America, as well as the U
10. S Dr Munir continue to help companies develop concrete ideas and
practical steps to create new market space
