Iain Ross Motorvated Creative Work Case Studies X3 Copy

Iain Ross

Iain Ross: ‘Strategic-Creative-Resource’

Iain Ross
Motorvated
Creative


Iain Ross
Motorvated
Creative
Work...


Iain Ross Hello...
Motorvated
Creative
Work...


15years
Iain Ross
Motorvated
Creative
Work...


15years
Iain Ross
Motorvated
Creative
Work...

of automotive
experience


15years
Iain Ross
Motorvated
Creative
Work...

of automotive
experience
shown in 5 mins...

Iain Ross Brand experiences:
Motorvated
Creative
Work...


Motorvated
Creative
Work... - Audi


Motorvated
Creative
Work... - Audi
- Mercedes-Benz


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach
- Toyota


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach
- Toyota
- Lexus


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach
- Toyota
- Lexus
- Bentley


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach
- Toyota
- Lexus
- Bentley
- Maserati


Motorvated
Creative
Work... - Audi
- Mercedes-Benz
- Smart
- Maybach
- Toyota
- Lexus
- Bentley
- Maserati
- Renault

Iain Ross Case histories:
Motorvated
Creative
Work...


Iain Ross Case histories:
Motorvated
Creative
Work... Mercedes-Benz
Toyota
Maserati


Mercedes-Benz
Iain Ross
Motorvated
Creative
Work...

(Europe)


Automotive
Mercedes-Benz 1.
1

Refocusing a German
automotive giant...
- Brand vision
- Literature systems
- Design
- Art direction
- Advertising
- Digital
- Photographic vision
- Photographic production
- Centralised print production
- Motorshows
- Exhibition

Automotive
Mercedes-Benz

Launch of the iconic A-Class...


Automotive
Mercedes-Benz

BTL Turning convention
upside down...
TTL right through the
communications
ATL process

Deﬁning, creating and upholding a brand photographic vision...

Automotive
Mercedes-Benz


Raising the quality bar in the studio...

Automotive
Mercedes-Benz


...and on locations all over the world

Automotive
Mercedes-Benz


Automotive 12 international awards for the
Mercedes-Benz
launch programme of the CL Coupé


Automotive
Mercedes-Benz

CL Coupé...


Automotive
Mercedes-Benz

The
‘Back to Earth’
launch
platform


Toyota (Europe)
Iain Ross
Motorvated
Creative
Work...


Automotive
Toyota
2

Steering the biggest
automotive brand
in the world...
- Brand vision
- Brand identity/Brand guidelines
- Literature systems
- Design & Art direction
- Advertising & POS
- Digital
- Photographic vision & production
- Centralised print production
- Motorshows/Exhibitions

Automotive
Toyota

Launching
the ﬂagship
Avensis...


Automotive
Toyota

Breaking the
advertising
mould...

‘Quality
speaks for
itself’


Automotive
Toyota

Hilux
model brand
positioning
campaign:

Reinvigorating
a living 4x4
legend


Automotive
Toyota

Reputation
restored...


www.toyota.co.uk

Automotive
Toyota

Tactical sales
campaign:

Turning
strategic
thinking into
emotional
solutions...


Automotive
Toyota

Creative
thought as
a catalyst
for sales
success


Automotive
Toyota

Toyota Prius:

Launching the
most important car
on the planet...


Automotive
Toyota

Changing the
global mindset
forever:

The future
‘Starts’ here.
Prius, an idea
that cannot
wait...

Automotive
Toyota

1 Pan-European literature system:
- 14 markets
- 19 language versions
- 6 global creative awards
- Countless budgetary savings...


Automotive
Toyota

Consumer
touch points...

Design details
that make
the
difference


Photographic look, tone, feel...

Automotive
Toyota


...deﬁned

Automotive
Toyota


...created

Automotive
Toyota


...and delivered.

Automotive
Toyota


Maserati (Global)
Iain Ross
Motorvated
Creative
Work...


Automotive
Maserati 3

Retraining an Italian
thoroughbred...
- Brand vision
- Strategic photographic vision
- Photographic production
- Design
- Art direction
- Advertising
- Digital


Automotive
Maserati

A new vision
in the
studio...


Automotive
Maserati

And out
on location


Automotive
Maserati

BTL

TTL

ATL

applications...


Automotive
Maserati

Sensual,
emotional,
luxurious...


PA G E 07 1. THE PRODUC T
PERFECT BALANCE OF ELEGANCE AND SPORTINESS.............................................. 07
A B OA R D. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

T H E Q UAT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
T H E Q UAT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
T H E Q UAT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

PA G E 32 2. PERSONALISATION
O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

PA G E 36 3. TECHNIC AL SPECIFIC ATIONS

PA G E 38 4. SERVICES
M A S E R A T I Q U A T T R O P O R T E ONE-TO-ONE TEST DRIVE.................................................................................. 38

A S S I S TA N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

FINANCE AND INSURANCE SERVICE.................................................................... 42

PA G E 44 5. MASERATI WORLD
P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
I N T E R N E T A N D C A R C O N F I G U R AT O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
M A S E R AT I E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

RACING........................................................................................................... 47
M A S E R AT I M A S T E R D R I V I N G C O U R S E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

PA G E 50 6. CONTAC TS
CALL CENTRE................................................................................................... 50
M A S E R AT I A C R O S S T H E W O R L D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

I N T E R N E T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
EMAIL............................................................................................................. 51

Automotive
Maserati

Catwalk king...

1
THE PRODUC T
CONCEPT AND TECHNOLOGY

M D S T R A N S M I S S I O N - O N E G E A R B OX , T WO S O U L S

The six-speed electro-hydraulic Maserati DuoSelect (MDS) transmission system is one of disable it, however, all he has to do is hit a button on the central console. This gives the
the Quattroporte’s finest innovative features. On ignition, the system selects the automatic kind of responsiveness required by the sportier driving style. There is no clutch pedal, of
driving mode which offers smooth, rapid gear changing combined with top class course, and the hill holder function makes hill-starts a breeze too.
responsiveness. This means that the driver can relax and appreciate the comfort and
P E R F E C T LY B A L A N C E D D Y N A M I C H A N D L I N G C O U R T E S Y O F
convenience of the car without having to worry about manually shifting gears. There OPTIMAL WEIGHT DISTRIBUTION
are none of the usual disadvantages associated with a normal torque converter either: the
engine is wonderfully responsive and starts every time from cold with incredibly smooth The Quattroporte is more than just a classic flagship car, however. It is a brilliant high
upward gear changing. As if that where not enough, the Maserati MDS can also offer a performance car that handles nimbly and offers top-flight occupant safety in all
much sportier kind of drive too. Using the paddles mounted on the steering column, the conditions. The secret of the Quattroporte’s brilliance lies in its 47% front-53% rear
driver can override the automatic mode without actually deactivating it. if he wants to weight distribution, unique in its segment, maximising traction and acceleration thrust.

THE PRODUCT 15 M A S E R AT I Q UAT T R O P O R T E

1
THE PRODUC T
CONCEPT AND TECHNOLOGY

A B O A R D - A C O C O O N - L I K E H AV E N O F S U M P T U O U S L E AT H E R A N D P R E C I O U S W O O D S

T
he Maserati Quattroporte’s cabin combines sumptuous handcrafted elegance speacial Easy Entry system feature which raises the steering column and slides back the
with the space and comfort of a car designed to confidently eat up the miles seat to facilitate getting into and out of the car. Just as much attention has been lavished
on long journeys. It boasts a wonderfully luxurious functionalism with the on the power-adjustable rear seats too. In fact, the passenger seated on the right in the
controls laid our ergonomically to ensure that the driver has them easily to hand and rear just has to touch a button to slide the front passenger seat forward (up to 22cm) for
eye at all times without detracting from the comfort of the front and rear passengers. extra legroom. The cabin ambience and colours are exceptionally warm, giving a sense
The Quattroporte also offers power-adjustable front seats with 14 different possible positions of cocoon-like protection, thanks to the use of deluxe woods, leathers (by Poltrona Frau,
as standard. The driver’s seat, which also has three different memorised settings, boasts a stunningly soft and exclusive) and other deluxe materials that the client can pesonilse.

THE PRODUCT 19 M A S E R AT I Q UAT T R O P O R T E


Thank you
Iain Ross
Motorvated
Creative
Work...


Thank you
Iain Ross
Motorvated
Creative
Work...

I hope you liked
the work...


Thank you
Iain Ross
Motorvated
Creative
The work...

I hope you liked
the work...
Other examples of non automotive brand work
available upon request


Thank you
Iain Ross
Motorvated
Creative
The work...

I hope you liked
the work...

Iain Ross


Thank you
Iain Ross
Motorvated
Creative
The work...

Iain Ross
Wellington House
7 Hemingford Road
I hope you liked
the work...
St. Ives
Cambridgeshire
PE27 5HE

E. i.ross62@ntlworld.com
M. 07887 821 725
Iain Ross
T. 01480 467 845


Iain Ross Motorvated Creative Work Case Studies X3 Copy

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Iain Ross Motorvated Creative Work Case Studies X3 Copy