This document was the submission/pitch presentation for the nextMEDIA 2010 iPad competition in Banff, Alberta. Feel free to get inspired by the overall structure of the document and the revenue models that can be generated with a smart (native) iPad app. The visual designs you see are drafts only and picture core ideas and functionalities. © This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. About the App: iXamine is the world’s most progressive and innovative digital step towards a haptic learning environment for upcoming doctors, students and explorers.

1. Da Vinci would have
died for this app.
Prepared and designed by Marc-Oliver Gern June 10th, 2010

2. This document was the submission/pitch presentation
for the nextMEDIA 2010 iPad competition in Banff,
Alberta. Feel free to get inspired by the overall
structure of the document and the revenue models
that can be generated with a smart (native) iPad app.
The visual designs you see are drafts only and picture
core ideas and functionalities.
© This work is licensed under the Creative Commons Attribution-Noncommercial-Share
Alike 2.5 Canada License.

3. Today we are going to reinvent
the way we explore life.

4. iXamine – The rst App for visually
examining all living things.

5. Basic Elements of the App
Tools Objects &
Themes
Lab Games
Wiki

7. The Core Concept:
iXamine
provides
playful
access
to
a
realis4c
set
of
medical
tools
and
examina4on
methods.
Augmented reality technology*
allows users to connect to the
exposed objects in real-time.
Geo-location tells you, what
species are in the area.

8. iXamine is not just another iPad app.

9. iXamine will create change in our
behavior and how we explore
things – forever.

10. Its basic functionalities are so
generic, that the models for
revenue are endless.

11. iXamine introduces the
rst embed(able) app
for the iPad.

12. Revenue Model1 – embed(able) app

13. Revenue Model1 – embed(able) app

14. Revenue Model1 – embed(able) app

15. iXamine PRO© – Revenue Model2

17. iXamine LAB – Revenue Model3
Your Experiment:
Does milk chocolate
swim in milk?

18. Institutions – Revenue Model4

19. Products – Revenue Model5

20. Revenue Models at a Glance
1 2 As Upgrade 3 As Upgrade 4 5
Insti-
Embed App PRO LAB Products
tutions
6 As Upgrade
Objects and Themes

21. Reason for success (RFS Factor) –
or why people download it.
- It triggers our inner curiosityDesireable
(“What’s inside – can I really do this?”)
- Its playfulSocial, entertainingSustainable and educationalUseful
(“I love puzzling, experimenting and de-layer stuff.”)
- It feels like science- ction
(“It feels so real”)
- Its connectable and mobileUsable
(“Its Wikipedia on wheels”)

22. iXamine
The rst App for visually
examining all living things.
e v e r y t h i ng!

23. Oh,
hold
on.
There
is
more
to
it.

24. Who does not
wanna play around
with those tools?

26. The End.
Thank You.

27. What
people
(will)
say:
“Who had ever
thought that plastic
surgery would
actually be a fun
thing?”
“If you ever wanted to
cut your enemies into
slices, than this is the
“DaVinci would have died app you were looking
for this app.” for.”
“If we have had
iXamine, we could
have saved millions
of dissected frogs.”
“What was once seen in
Cameron’s Sci-Fi visions
is now becoming the
reality and will make ”iXamine is the world’s
medical education fun.” most progressive and
innovative digital step
towards a haptic learning
environment for upcoming
doctors.”
Marc-Oliver . Experience Designer . mo.gern@gmail.com

28. Thank You
Marc-Oliver . Experience Designer
http://marcoliver.tumblr.com
http://blog. ip-digital.com
mo.gern@gmail.com
I am looking for investors/developers for iQueue. It’s my
latest app, designed for the iPhone. Please contact me.