SXSW 2013 Proposal

1. RETAIL, DISCOVERY, AND THE PATH TO THE SINGULARITY
SXSW 2013 PANELPICKER PROPOSAL

2. RETAIL, DISCOVERY, AND THE PATH TO THE SINGULARITY
Speaking...
Dave Surgan :: @morpheusmedia :: @hamsandwich
Greg Leppert :: @svpply :: @gregleppert
Macala Wright :: @whythisway :: @macala
Rachel Tipograph :: @gap :: @racheltipograph
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3. OVERVIEW
We are all robots. We walk around with technology in our pockets and this will quickly become more
and more integrated with our bodies.
Building with these emerging technologies, retailers are beginning to enable new forms of discovery,
experiences and products. Online and offline experiences are being bridged, "calm" technologies are
enabling new interactions with objects and people, and brand APIs are being mashed with new
systems. How should brands align internally to handle these new opportunities and challenges?
Through our exploration of the impending Singularity, we will outline how brands and tech partners
are building the future of retail.
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4. QUESTIONS ADDRESSED
• How will our path to The Singularity impact retailers?
• With new sources of real time data, how can retailers adjust their tactics to better address the
needs of shoppers?
• How can retailers prepare for these new experiences and opportunities?
• Within an organization who is responsible for consumer facing technology?
• Who should own consumer data? The retailer or platforms?
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5. Macala outlines some of the core themes we will
explore in her Mashable piece “Rise of the Consumer
Experience Economy”
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