The document discusses how mobile marketing is essential for 21st century business success. It notes that the increasing use of mobile phones is changing how marketing is done, with the mobile web reaching 2 billion users and mobile video ads attracting $2.6 billion this year. Effective mobile marketing involves inviting focus with interesting ads, making content shareworthy, and getting personalized by using customer information.

1. WHY MOBILE MARKETING IS ESSENTIAL FOR
21ST CENTURY BUSINESS SUCCESS
By Morgan Liu
Photo
by
MrTinDC
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h0ps://goo.gl/uCzTTf

2. A PARADIGM SHIFT
The increasing use of mobile phones is
changing how things are being marketed
Photo
by
Esther
Vargas
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h0ps://goo.gl/QLiSie

3. The mobile web is reaching 2 billion
users, outpacing desktop Internet usage
…making this a $5.04 billion industry1
Photo
by
Libby
Levi
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h0ps://goo.gl/J3ut4U

4. Time spent on smartphones is
largely due to developed
smart-phone habits 2
Photo
by
Intel
Free
Press
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h0ps://goo.gl/7y24lk

5. Half the country owns a
smartphone,
Spending 86% of their
time staring at a screen3
Photo
by
Japanexperterna.se
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h0ps://goo.gl/2ZV75Q

6. SO WHAT ARE THE BENEFITS?

7. SMARTPHONES
DRIVE
COMMERCE
1/3 consumers
cite mobile as
the preferred
shopping
method1
Photo
by
Ian
Bri0on
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h0ps://goo.gl/CCNKN2

8. Hospitality shoppers on mobile were 47%
more likely to book three or more trips than
desktop users4
Photo
by
sabl3t3k
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h0ps://goo.gl/FzZEHb

9. allowing companies to
effectively target the right
products and content at the
right consumers 5
SMART PHONES CREATE
SUSTAINED ENGAGEMENT
Mobile marketing allows
for personalization,
Photo
by
Natasha
Mileshina
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h0ps://www.flickr.com/photos/bubbo-­‐tubbo/3263544239/

10. SMARTPHONES PROVIDE VALUABLE CONSUMER
INFORMATION TO MARKETERS
Apps can be used as monitoring tools to track valuable data, personal information 6
Photo
by
Luc
Legay
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h0ps://goo.gl/nDN0tB

11. “The mobile revolution is complete.
Smartphones account for more than half of
searches in 10 countries.”7
Photo
by
Incase
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h0ps://www.flickr.com/photos/goincase/11327951565/in/photostream/

12. SO WHAT ABOUT MOBILE VIDEOS?

13. Mobile video ads will attract $2.6
billion this year, growing 70% more
than a year ago4
Photo
by
Ed
Gregory
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h0p://stokpic.com/project/cleaver-­‐concept-­‐of-­‐man-­‐and-­‐technology-­‐including-­‐smartphone-­‐laptop-­‐and-­‐tablet/

14. Facebook, Twitter, Pinterest, and Youtube
are all developing videos advertisements8
Photo
by
mkhmarke^ng
–
mkhmarke^ng.wordpress.com

15. “THERE IS A CONSENSUS IN ADVERTISING THAT
MOBILE VIDEO IS THE FUTURE”8
Photo
by
Karolina
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h0p://kaboompics.com/one_foto/1051

16. SO WHAT MAKES MOBILE
MARKETING EFFECTIVE?

17. INVITE FOCUS
In a time where nothing gets
personal attention for long9,
make ads interesting enough
for people to stay still and
pay attention10
Photo
by
Karolina
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h0p://kaboompics.com/one_foto/887/man-­‐taking-­‐photo-­‐of-­‐a-­‐lake-­‐with-­‐mobile-­‐phone

18. MAKE IT SHAREWORTHY
Photo
by
GotCredit
-­‐
www.gotcredit.com
Successful sharing comes with a
psychological and physiological rush11
– and creates more attention!

19. GET EMOTIONAL
Ads that are emotional are
twice as likely to be shared7
Picture
by
Magnus
Halsnes
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h0ps://goo.gl/skTp5E

20. GET PERSONALIZED
Use customer information to provide
more personal services and ads to
generate positive buzz12
Photo
by
Nathaniel
C.
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h0ps://goo.gl/a1DjBP

21. SO HOW WILL TECHNOLOGY
INFLUENCE MARKETING NEXT?

22. Works Cited
1 Kessler, Sarah. "Mobile Marketing by the Numbers [INFOGRAPHIC]." Mashable. Mashable, 19 May 2012.
Web. 12 June 2015. http://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/>.
2 Oulasvirta, Antti. "Habits Make Smartphone Use More Pervasive." Pers Ubiquit Comput 10.04 (2011): n.
pag. Helsinki Institute for Information Technology, 16 June 2011. Web. 10 June 2015.
http://www.hiit.fi/u/oulasvir/scipubs/Oulasvirta_2011_PUC_HabitsMakeSmartphoneUseMorePervasive.pdf.
3 Anderssen, Erin. "Digital Overload: How We Are Seduced by Distraction." The Globe and Mail. The Globe
and Mail, 29 Mar. 2014. Web. 12 June 2015.
http://www.theglobeandmail.com/life/relationships/digital-overload-how-we-are-seduced-by-distraction/
article17725778/.
4 Heine, Christopher. "Here Are 10 Fun and Useful Digital Marketing Stats From the Last Week." AdWeek.
Adweek, 9 June 2015. Web. 12 June 2015. <http://www.adweek.com/news/technology/here-are-10-fun-
and-useful-digital-marketing-stats-last-week-165261>.
5 Martin, Alan. "The Web's 'echo Chamber' Leaves Us None the Wiser (Wired UK)." Wired UK. Conde Nast
Digital, 1 May 2013. Web. 12 June 2015. <http://www.wired.co.uk/news/archive/2013-05/1/online-
stubbornness>.
6 Golbeck, Jennifer. "This App Tracks You While You Shop." Slate. The Slate Group, n.d. Web. 12 June
2015. <http://www.slate.com/articles/technology/future_tense/2014/01/
ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html>.

23. Works Cited (Continued)
7 Heine, Christopher. "12 Interesting Digital Marketing Stats From the Past Week." AdWeek. Adweek, 11 May
2015. Web. 12 June 2015.
http://www.adweek.com/news/technology/12-interesting-digital-marketing-stats-past-week-164642.
8 Sloane, Garrett. "Here's Why Mobile Video Is Confusing and Scares Advertisers." AdWeek. Adweek, 4 June
2015. Web. 12 June 2015. <http://www.adweek.com/news/technology/here-s-why-mobile-video-confusing-and-
scary-advertisers-165172>.
9 Eichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My Attention." The Globe and Mail. The Globe and
Mail, 4 Oct. 2013. Web. 12 June 2015. <http://www.theglobeandmail.com/report-on-business/careers/career-
advice/life-at-work/sorry-to-be-rude-but-my-phone-needs-me/article14706158/>.
10 Boyd, Danah. "Why Snapchat Is Valuable: It's All About Attention."LinkedIn. LinkedIn, 21 Mar. 2015. Web. 12
June 2015. <https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F20140321152822-79695780-why-snapchat-is-
valuable-it-s-all-about-attention>.
11 Konnikova, Maria. "How Facebook Makes Us Unhappy - The New Yorker."The New Yorker. The New Yorker,
10 Sept. 2013. Web. 12 June 2015. <http://www.newyorker.com/tech/elements/how-facebook-makes-us-
unhappy>.
12 Clark, Nicola. "Airlines Use Digital Technology to Get Even More Personal."The New York Times. The New
York Times, 17 Mar. 2014. Web. 12 June 2015. <http://www.nytimes.com/2014/03/18/business/airlines-use-
digital-technology-to-get-even-more-personal.html?gwh=840FAFA381E1B629FCA8352B2A5286B5&gwt=pay+
%E2%80%A2Associate+brand+with+latest+technology+>.