Workshop on how to improve your employment skills, pitched at finance professionals in the ICAEW. Focuses on 3 key areas to increase your career prospects: How to enhance your CV to get a competitive edge in the job market How to build a network of contacts to support your career goals Using social media to improve your job search

1. ICAEW Advance your Career
CVs, Networking and Social Media Know-How
Vanessa Moon, Director
Moon Consulting Limited
Tuesday 11th November 2014 Bristol

2. About Moon Consulting
Moon Consulting is an Executive Recruitment company for Senior
Management & Board Level roles from Listed Companies to Start-Ups
across all Sectors
We source exceptional candidates for demanding leadership and
board-level positions such as MD, FD, SD & HRD
Portfolio positions include: NED, Consultant, Interim & MBI
We provide a range of consultancy services: Finance, HR, Sales,
Strategic Leadership and Professional Development
Strong relationship with ICAEW, regional focus, national presence

3. About Vanessa Moon
25 years senior management and board
level recruitment experience.
Broad portfolio of clients both in the UK
and internationally; significant experience
in the not for profit and charity sectors. She
recruits mainly board level roles; covering
Non Exec, Chairman, CEO/ MD, FD,
Sales, Operations and HR.
CBI South West Council member, Trustee
of Spike Island and City of Bristol College,
Guild of Guardians, affiliate member CIPD
Board 2020 founder member

4. About Samantha Bunn
15 years of experience working in the
global financial services market and for
boutique recruitment companies.
Operates across a variety of sectors,
within Professional Services, Legal and
Financial Services
Volunteer Committee member with
Penny Brohn, working on the Long Table
Lunch which each year raises valuable
funds for cancer care.
Awarded the Certificate in Recruitment
Practice (CertRP) by the REC in 2014

5. Workshop Schedule
Registration and coffee
Welcome and introduction VM and ICAEW
First session, with time for questions
CABA Presentation
Coffee / networking
Final session with time for questions
Close

6. Workshop Content
Your CV: Enhance your CV to get a
competitive edge in the job market
Your Network: How to build a network of
contacts to support your career goals
Your Platform: Using Social Media to
improve your job search

7. The Current Job Market
• An overview of the job market
• Interim / permanent roles
• Salaries / day rates
• Benefits packages
• How to judge market conditions
• Can I move from practice to industry?
• Can I move from industry to practice?
• Thinking of a complete change?

8. Your CV
• CV is a ‘seller’ introduction, with a clear, concise message (2
pages max)
• Always summarise purpose, USPs and benefits in a covering
letter or email
• What kind of finance professional are you?
• Tailor to a specific reader or role, review for relevance and interest
• Highlight key skills, achievements, strengths and interests
• Support your key achievements with relevant data (but not too
much!)
• Emphasise recent track record and future potential
• Summarise earlier career, omit past detail, save current detail for
later
• Explain any gaps in your work history
• Make sure all your details are correct!

9. Your CV
• Covering Letters
• Hobbies and Interests
• CPD
• LinkedIn / CV
• “Clangers”

10. Where to Apply
• Applications and process
• Visible vs. hidden markets
• Web sites to search
• Web alerts – how to search for jobs online
• Online submissions

11. Job Boards – Exec Appointments

12. Sector Specific Job Boards –
GAAPweb, ICAEW jobs

13. Your Network
• Why Network? Raises your profile, improves market
knowledge, increases your contacts
• Learn to choose the right network opportunities for you
• Preparation and research: the topic, speaker and host
company
• Ice breaker / working the room
• Using the guest list and targeting your contacts
• Challenges and common mistakes
• Assessing connection value, develop rapport, building a
reciprocal relationship
• Following up

14. Institute of Directors Events

15. ICAEW Events

16. Eventbrite Business Section

17. Your Social Media Platform
• LinkedIn / Twitter
• Making an engaging professional profile, be clear what you offer
• How to expand and manage your connections
• Who you should follow: companies, thought leaders, recruiters, news
outlets
• Finding jobs on social media: Linked In job pages and Twitter advanced
search
• Engaging with others: Linked In groups, commenting on updates and
Tweets
• Build an audience by creating your own content

18. Linked In and Twitter Profiles

19. Linked In People Search – Head
Hunter’s Paradise!

20. Linked In Connections, Twitter
People Search for FCs

21. Linked In Groups, Commenting on
Tweets and updates

22. Job Search on Linked In and Advanced
Twitter Search for Audit roles in SW

23. Creating Content – Moon Consulting
Linked In Company Page and Twitter

24. Interviews
• How to give the best impression possible at interviews
• Techniques for in person and telephone interviews
• Research to conduct beforehand: company information,
key people
• Anticipating difficult questions: ones related to your CV
and common ‘killer questions’
• The all-important etiquette of interviews
• Feedback and following up

25. ICAEW Refresher Courses

26. Moon Consulting Executive Recruitment
for Senior Management & Board Level roles
from Listed Companies to Start-Ups across all Sectors
recruit@moonconsulting.co.uk
www.moonconsulting.co.uk
twitter: @moonconsulting
linkedin: Moon Consulting
facebook: Moon Consulting Limited
01275 371200