3. At the beginning of the semester the college La Salle suggested to all
third year a interdisciplinary project that integrates all the materials for
one purpose, to use our developed skills and the skills acquired in a
practical, applicable to our social reality in short, to show that not only us
to lodge the appropriate skills, but also show what we do with them, we
know how to apply them in work and daily life.
La Salle High School has proposed to develop our interdisciplinary
project around the figure of soap. In our case, the school "humanistic-
social" specifically, the creation of a small business dedicated to the
production and sale of soap, and their respective advertising campaign
to promote it to consumers.
Our team has developed the first and second stage of the project in a
progressive manner, efficient, and above all innovative.

4. We propose a product with special characteristics, "Soapure" is
the name of our soap, making it distinguishable from the rest of
the soaps is the quality that not produce foam, making it the only
soap that also meets environmental and with cleaning needs.
One of the main problems in our society today is environmental
pollution, especially water pollution, and it is the foam soaps and
detergents major cause of environmental pollution.
Faced with this problem we decided to propose an alternative to
the public through this soap helps to care for nature.
Our company is called “Jabones del Pacífico SA de CV" and is
responsible for the production, sale and distribution of soap
soapure.

5. In the same way we have given the task of conducting the
relevant market to assess the impact that could cause the
features of our soap in the population, as well as realize what are
the essential properties and more demands by consumers.
Finally we have given the task of using the media to promote our
product advertising.
In the specific case of the English subject our project has evolved
into the development of an advertising poster, a brochure and a
television commercial that will promote our product in the English-
speaking consumers, internationalized and thus allow the export
and foreign capital investment.

6. The whole project itself is connected to all subjects in our case
focused on the application by the humanities and social matters.
Law and Economy as a whole have allowed the student to know
the procedures and requirements necessary for the creation of
the company, both in the legal field, as a prosecutor. In
Economics is also a study of market based on supply and
demand of soap, but also to investigate consumer preferences,
which was supplemented exercise psychology also contributed
to the achievement of this market research.
In the field of economy we have also conducted a market study.
Performing in surveys on consumer preferences, as well as what is
the status of the soap market in Acapulco, demand and supply of
it.

7.  For market research is important to be aware of how it affects the
structure of our present capitalist society the operation of a private
company that brought us know the subject of sociology.
 In sociology also conduct an investigation into the soap market in
today's globalized world, and analyze how globalization affects our
market.
 Psychology present the foundation with an investigation, the reason
for our product, do we need organic soap and benefits offered. For
which we had to conduct an investigation of the effects produced
soap scum in the water and how pollution affects the environment.
 Communications is where we have dealt with the advertising part of
our product. In the first part of the project conducted an investigation
that allowed us to fully distinguish the difference between
propaganda and advertising, and characteristics of each, and the
techniques employed in each.
 Now in the field of communications we have applied our knowledge
in the creation of a radio commercial.
 Now we use the same communications skills learned in English. First we
learned last semester we applied in the creation of our lineup, and
now we use our knowledge in advertising and mass media to create
this TV commercial.

8.  Throughout what has been developed as the project has
gradually been becoming interdisciplinary.
 Each area reaching from the science has contributed to the
creation of this project, and students have been exploiting and
using the knowledge gained in the various fields that exist for
the creation of this company, whether the legal framework for
creation, analysis economic and productive, the merits of the
product, or advertising it.
 So we work together using our generic powers and apply all
knowledge learned in our subjects with only one aim and
purpose. The subjects were merged and complemented each
other, allowing to develop this unique project from all possible
areas.
 The project truly integrates all disciplines, allowing us to use
them together to make possible the completion and full of
everything you need to move this company dedicated to
producing and selling soap.

9. It„s a revolutionized soap made from the best ingredients
for skin care. It has the characteristic of being the first
ecological soap that cares the water, as is made with
ingredients that don‟t produce foam, therefore it is
causing pollution, but without stop worrying about your
skin care.

10. We seek the best and finest herbs for a cute
and delicate care of your skin. Coconut oil
to moisturize skin without feeling greasy,
sage leaves skin soft and smooth, and
leaves of rosemary for a delicious and fresh
scent.

11. The characteristics of this wonderful soap
that is environmentally friendly but
above all, natural, using ingredients that
can affect the care of your skin. It has
the best natural recipe to keep it always
moist and soft.

12. The company wants to invite you to buy and make
use of this new product, therefore, is aimed at all
audiences and that just will not only help protect
your skin but also to conserve water, then, has the
benefits of being a organic soap and be done
with all natural ingredients. Look for it in his classic
presentation of coconut milk and sage leaves and
rosemary to give you moisture, smoothness and
fresh and delicious fragance.

14. SoaPure
“Purity made
soup”

16. OBJETIVE
 1.Benefit our clients.
 2. . We did it to preserve the environment by
generating amount of foam.
 3. Evit the pollution of the water.

17. ADVERSITING.
 To sell our product, we use different types of
advertising as to sell our product. We use
different types of advertising as :
 1.The poster.
2.The spot arrive of radio.
3. Tv commercial.
4. In addition, also a jingle to identify our
product.
 With the purpose of get a big prestige in the
ecological environment.

18. BENEFIT OF SOUP
 Wha is a Benefit ?
The benefits are the advantages of the product
to the consumer.
1 . Foam free.
2. Right price.
3.Is ecologist.
4. Found in any supermarket.

19. IN THE PRICE
 Speaking of promotion, we to communicate,
inform and publicize the existence of our
product to the consumer , a soap made with
high price for that, thus we can create a
feeling of quality.

26. Finally, we concluded that the
development of this project required a
lot of strategies and bases that were
acquired during our training, both
academically and personally as we
taught various methods to develop
ourselves and give our best to today's
society in which we will find in the future.

27. Thus, it‟s time that we become aware
of the great harm that we are causing
not only beaches, also in entire the
environment. It‟s time to reflect about
our actions towards our planet and
we're going to be more realistic and
think about the consequences in
addition to being socially responsible
about pollution.