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cu.again for fashion retailers
1. Fashion City
Our new Spring Collection has
arrived.
In store as of Saturday.
Remind me Thanks
cu.again Mobile CRM
A new opportunity for retailers to increase customer
loyalty and create repeat foot trafďc.
2. In a nutshell
The world is moving towards the mobile internet. In 2014, more people will
access the internet on their mobile devices than on their desktop PC, according to
Gartner and Morgan Stanley.
Already today, Mobile is changing how people shop. They use their mobile to
locate stores, compare prices and scan coupons. Since a few days they even pay
with their mobiles in stores.
Groupon and alikes understand that and have built an advertising solution that is
aimed at getting new people into your stores.
But what about your existing clients? How can you increase your clientsâ loyalty
and get them to visit your store more often? Using their mobile device?
This is exactly what cu.again does. In the next few slides, we will explain how our
mobile CRM platform works. Youâll see how simple it can be.
Š Momads 2011
3. How does it work?
Itâs very simple...
1. Your customer scans a barcode (in your store, on a catalogue or any marketing material) and opts in.
2. From then on, he or she receives push notiďcations from you or one of your stores.
Š Momads 2011
4. What messages can you send?
Anything really.
Exclusive offers
To make it easy, we created different modules.
You can opt to send offers and promotions, share the
News Flashes latest news, ask your customers to review and/or Like
you on social media.
Likes and reviews You can also move beyond the paper version and take
your Loyalty Card mobile.
In the next few slides, weâll give you some examples of
Loyalty cards the different modules.
Š Momads 2011
5. Campaign Modules
Sending out deals and
promotional offers to your
customer base.
Fashion Store
SALE! Every piece at 50% off
Exclusive offers Starting this Tuesday
Remind me Thanks
News Flashes
Fashion Store
M a s s i v e Wa re h o u s e S a l e
starting NOW!
Likes and reviews Buy 3, get 1 for Free
Take a look Thanks
Loyalty cards
Fashion Store
Going out this weekend?
Buy a piece this Friday and
get 5% off
Remind me Thanks
Š Momads 2011
6. Campaign Modules You have news to share?
Or want to tell a customer his
order has arrived ?
Or just send a wish?
Fashion Retailer
Look good this summer!
Exclusive offers Our new collection is in
Take a look Thanks
News Flashes
Retailer
Your order has arrived
Likes and reviews and is ready at your store.
Take me there Thanks
Loyalty cards
Happy Birthday!
We have a small gift for you
Please come by our store to collect it
On my way Thanks
Š Momads 2011
7. Campaign Modules
Exclusive offers
To increase the number of
ratings and reviews on
News Flashes the desktop or mobile
internet, customers can
scan a QR code and LIKE
Likes and reviews them on Facebook or rate
and review the store and
the products.
Loyalty cards
Š Momads 2011
8. Campaign Modules
Exclusive offers
News Flashes
Itâs a loyalty card, but on a smartphone your
Likes and reviews customers always carry with them.
The vendors add points on the card with their
Loyalty cards smartphones.
The card also shows the vendor and the customer
the balance and notiďes when it is time to redeem.
Š Momads 2011
9. Sharing
If your customers like your offers and
promotions, youâd want them to share these
with their friends through social media
channels or via email.
Š Momads 2011
10. Who we are.
Momads is a fast growing international mobile agency focused on customer
centric innovation, strategy and execution.
We are a strategic and development partner for companies such as Kipling,
Truvo and Deloitte. We help media companies such as Concentra and VMMa
to identify new revenue streams on the mobile internet.
We are headquartered in Brussels, at the heart of Europe.
Š Momads 2011