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Marketing Mix of Apple,[object Object],Presented By:,[object Object],MohitMalviya,[object Object]
Introduction,[object Object],Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. ,[object Object],The Two collaborated in the development of the “Apple” in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.,[object Object],After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. ,[object Object],In 1980 the company issued its initial public offering of investment stock.,[object Object],Apple next introduced the MacantoshComputer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. ,[object Object],Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars.,[object Object]
Marketing Mix,[object Object],Product,[object Object],Price,[object Object],Place,[object Object],Promotion,[object Object]
Marketing mix of apple
Product,[object Object],Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve,[object Object],Servers – including Xserve, Xsan, MacOS X Ser, MobleMe.,[object Object],Accessories – including MagicMouse, Keyboard, Led Cinema Display.,[object Object],Wi-fi Based Stations - including Airport Express, Airport Extreme, Time Capsule.,[object Object],Developer – including Developer Connection, Mac Program, iPhone Program.,[object Object],iPod – including iPod Shuffle, iPod Nano, ipod Classic.,[object Object],iPhone– including iPhone3GS, iPhone3G, iPad.,[object Object],iTunes – including movies, TV shows, audio books, games.,[object Object],Periphal products – including Printers, Storage devices, digital videos and cameras,[object Object]
Price,[object Object],Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches. It uses skimming and preimuim pricing strategies.,[object Object],The AppleiPad is priced at a minimum of $499.,[object Object],The Apple iPhone costs begin at $99.,[object Object],The Apple iPod Classic is priced starting at $249.,[object Object],The Apple iPod Nano costs $149.,[object Object],The Apple Mac Book costs $999.,[object Object],The Apple MacBook Pro is priced at $1199.,[object Object]
The Apple Quicktime Pro for Windows costs $29.99,[object Object],Apples iPad pricing strategy includes the flexibility to lower the prices if consumer response dictates such action. This would be consistent with a similar $200 price cut on the iPhone in 2007.,[object Object],In 2009 Apple announced a reduced cost pricing structure for iTunes - songs will cost 69 cents, 99 cents or $1.29. He said the "vast majority" of the songs will cost 69 cents. Changes are said to be a response to a slower pace of music downloads.,[object Object]
Place,[object Object],Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California.,[object Object],The Apple Consultants Network includes independent professional service providers and technology consulting firms that specialize in Apple and third-party solutions. Certified on Apple technologies, these providers deliver on-site technology services and support to home users and businesses of all sizes.,[object Object],Apple service providers are certified technicians, who complete regular Apple training and assessments, and offer repair services, and exclusive access to genuine Apple parts.,[object Object],They are located in Asia/Pacific, Africa, the Middle East Europe and Latin America.,[object Object],Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple recently opened a new retail store in Shanghai China,[object Object]
Promotion,[object Object],Apple, Inc offers special discounts on refurbished MacIntosh computers, iPod Nanos, and the 8GB iPod Touch. In each case a 1 year warranty is included on the all products.,[object Object],Apple, Inc authorized Training Centers are located throughout the U.S. each provides instruction in Mac systems, Mac OS X, and Apple’s professional applications. A wide range of certification exams and courses offer innovative learning opportunities for IT and creative professionals, educators, and service technicians—delivered exclusively by Apple Certified Trainers.,[object Object],The Apple Consultants Network website provides a search tool allowing visitors to locate nearby certified Mac product consultants in the U.S, Canada, and a number of international locations.,[object Object]
The online Apple Store offers free shipping for orders over $50.,[object Object],The online Apple store offers iTunes gift cards.,[object Object],Apple provides a $100 rebate when you purchase a Mac or specific printers from the online store.,[object Object],Apple has packaged back-to-school offers, including some aimed at college students.,[object Object]
thanx,[object Object]

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Marketing mix of apple

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