1. PRESENTATION ON 8P ANALYSIS GOOGLE MUMBAI DABBAWALA BIG BAZAAR Presented By: AniketBushal KunalAssudani MohitMalviya
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3. Product Element Advertising solutions: Google’s AdWords Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc
4. Price List Price:Price normally quoted to potential buyers Discount:The two types of discounts are quantity and cash. Payment period Credit Term ($ 50 to $ 500)
5. Place Located at California Sites look like University campus Environment help to maximize time GooglePlex is the name given to HQ Internet
7. Physical Evidence The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name. The company is located at Mountain View in California Creative office design
8. Process Google retains your search term If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google. While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue. Smart people + creative environment + outlet for ideas = innovation
9. People Googlers 20,222 full-time employees worldwide ,2009, Google says Informal culture Take advantage of 20% time Play sports at lunchtime
10. Productivity & Quality Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design
11. Service Concept Reduces search time Innovation Unlimited and that too qualitative search items Fast and reliable Ease of use
13. About NMTBSA(Nutan Mumbai Tiffin Box Suppliers Association) History : Started in 1890 Charitable trust : Registered in 1956 Education : 85% Illiterate – 15% Class 8 pass/fail. Total area coverage : 60 Kms to 70 Kms Employee Strength : 5000 Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day. Time Taken :3 hrs
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15. A Parsi Banker employed a person to bring home made food to site of work
18. There are other ancillary physical products such as tiffins, Gandhi Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt.
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20. PROMOTION Dabbawala’s are in Tiffin distribution field since last 125 years Orders through SMS and online-mydabbawala.com As reliance power is making best use of them- IPO application. Maharashtra government -AIDS awareness. Film industry is using them to promote their films. World record in best time management with Six Sigma rating. Name in “GUINESS BOOK of World Records”. Registered with Ripley's “believe it or not”.
21. PRICE Cost of Service per person-Rs250/month Maintenance Cost -Rs 35000 per year. Pricing of dabbawala products- Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-
22. PHYSICAL EVIDENCE Mumbai is the financial hub of the country. Most populous city in India and the second most populous in the world. Have to travel 60-70 kms. Have to travel by walking, cycle, carts and even by Local trains. Have to travel from one place to another in hot summers. Have to face lot of difficulties for the fulfilment of service. Even they have to provide service in high rains.
23. VLP 3 9 EX 12 E PROCESS VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg. Churchgate Station (Nariman Point) D’souza
24. PEOPLE dabbawala’s are helping affluent class by serving them and also the needy class by making them serve 5000 dabbawala’s and each and every dabbawala is shareholder of the system. 635 of them are senior employees president of the company also works as dabbawala In Mumbai the dabbawala must be Marathi and he can also refer his relatives. This reduces conflicts
25. Organizational structure PRESIDENT VICE PRESIDENT 13 MEMBERS GENERAL SECRETARY TREASURER DIRECTORS ( 9 ) MUKADAM MEMBERS ( 5000 )
26. PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions Six Sigma performance (99.999999) Technological Backup : Nil. Cost of service - Rs. 250/month Standard price for all (Weight, Distance, Space) “No strike” record as each one a share holder Customer response- satisfaction retentionaddition Earnings -5000 to 6000 p.m. Diwali bonus: one month’s from customers. E-dabbawalla
27. SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy is to increase the customer base. They have started their websiteand SMS service for the ease of a customer.
29. RETAILING The term “Retailing” refers to any activity that involves a sale to an individual customer. An interface between the producer and the individual consumer buying for personal consumption.
30. Size Of Indian Retail Sector Source: http://www.indiaretailing.com/india-retail-report.asp
32. About Big Bazaar Big Bazaar is a hyper mart chain of retail stores in India. Parent group is Future group. The owner is Mr. KishoreBiyani (CEO). Founded in 2001. Head quarters are: Mumbai. Website is www.bigbazar.com. It deals with retail.
45. Value Pricing It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.
46. TIME PRICING Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.
63. The Great Exchange Offer Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008. Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.
64. SabseSaste Teen Din (Big days) “26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. SabseSaste Teen Din.
65. Wednesday Bazaar – “Hafte ka sabsesasta din” In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka SabseSasta Din” with the aim to give homemakers the power to save the most on this day of the week
66. EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE KishoreBiyani is reported to have said that the word ‘Bazaar’ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel, and ‘big’ came about because this was a much larger concept than just a regular market.
67. PRODUCTIVITY AND QUALITY Huge customer base shows its productivity All big brands under one roof Emotional association with people in the form of Bazaar Availability of more than 1,70,000 products under one roof More power (bargaining)
