Bulbul Pressure Cooker is presented by Mittal Udyog, which was established in 1974. It sells products under the Bulbul brand name and has over 150 distributors and 2000 dealers across India. The company aims to provide good quality products at lower prices. Bulbul pressure cookers target lower and lower-middle income classes, including unskilled workers and petty traders. The product has moved through the stages of introduction, growth, maturity, and may now be entering decline or focusing on future opportunities to tap the large rural market.

1. BULBUL PRESSURE COOKER PRESENTED BY:- MOHIT MALVIYA POOJA GUPTA RASHVINDER KAUR PRAVEEN SHISHIR JAIN

3. Product are sold under the brand name “BULBUL”.

4. It has more than 150 distributors and 2000 dealers across the country.

6. They did not spend much on advertisement.

7. For great and further growth Bulbul pressure cooker had tied up.

8. In oct2006,premium pressure cooker was launched.

10. Usage:-professional or domestic

12. Mid class-petty traders

14. Growth

15. Maturity

18. Leading manufacturer of aluminum cookware in India

19. Network of 150 distributors and 2000 dealers

20. Aims to be “one stop solution for kitchenware”.

22. Got strong footing in cookware sector.

23. Company promoted brand delivering benefits to channel partners.

25. The brand has created position for itself in the mind of the customers.

26. Expanded distribution network.

28. Several tie up’s like Big Bazaar, Reliance Retail, and ITC. Tie up with Metro Cash-n-Carry, only wholesale supermarket in India.

30. Competition from small firms.

31. Huge market waiting to be tapped

32. Needs to be aggressive in marketing.