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Integrated Marketing Communication analysis of Dhoom 3
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6. • Theme and Trailer song promotion heavily on digital platform
-English
-Arabic
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22. •For the first time ever the logo on the
YRF Studio building has been changed.
•They have changed their logo to Aamir
Khan's Dhoom 3 joker's mask.
•Throwing some cues about Aamir’s
negative role in the movie.
•Drawing a parallel to ‘Joker’ of the
Batman series.
•This has generated a lot of excitement
and curiosity among the audience.
23. •Salman Khan takes the hat out of Bigg
Boss' special box and sports it for a week
on the TV reality show-Bigg Boss 7.
•Bigg Boss housemates played a game
involving the hat.
•Hat, jokers mask and other visual motifs
have been used effectively to create
multiple brand associations with the parent
brand.
•WOM marketing at its best.A strong
message to TV viewers and Salman Khan
fans.
24. •The children day celebration on Kaun
Banega Crorepati turned out to be special
for hundreds of children.
•Turns out in a simple avatar: jeans, tee n
slippers.
•Oppurtunity for more than 100 school
children.
•Looked like a last minute arrangement.
•Complemented with Big B’s tweet after
the show about the movie.
25. •Never before a movie has come out with such a huge spread of a
hoardings. The entire campaign is to highlight the release date of the movie.
•Crossing all bars to create a certain mystery around it and build curiosity.
From releasing only 30 seconds visuals of songs to no previews, the makers
have got the audience spellbound.
