A unique programme for service designers, creative entrepreneurs and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking.

1. Design Thinking and Innovation
14-20 March 2016

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A unique programme
introducing you to
London’s most innovative
businesses and uncovering
the latest approaches to
design thinking. You’ll gain
inspiration for your work,
and get expert opinions on
your current projects.
When: 14-20 March 2016
What: A week in London consisting of lectures,
workshops and visits to companies who
specialise in design thinking.
For who: Service designers and product
managers, innovators and trendspotters,
entrepreneurs, creative and business owners,
team leaders and managers
Price:
£1,995 – with accommodation
£1,625 – without accommodation
£1,600 – special Early Bird price with
accommodation (available till December 15th)
What is it?

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The design thinking process is best thought of
as a system of overlapping spaces: inspiration,
ideation and implementation. Inspiration is the
problem or opportunity that motivates the search
for solutions. Ideation is the process of generating,
developing and testing ideas. Implementation is
the path that leads from the project stage into
people’s lives.
Desirability
(human)
Viability
(business)
Feasibility
(technical)
Innovation
What is Design
thinking?

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Design thinking is an essential tool for
simplifying and humanizing. It can’t be
extra; it needs to be a core competence.
Harvard Business Review, September 2015
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Agenices
taking part

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Drawing on the Energy:
Innovation and Storytelling
Lecture and workshop by Ofer Deshe,
customer experience expert at T&T.
In this workshop you will discover how a story
makes a product more appealing to consumers,
how to test a concept by building a narrative and
how to balance showing and telling. You will also
learn how to sketch and create exciting service
presentations for clients, VCs, colleagues
or partners.
Tobias & Tobias is an industry leader in creating
flawless digital products and services, and
delivering engaging experiences for the people
who use them.
Based on real insight, and on their benchmark
process, they design and deliver business
systems, websites and web applications, mobile
applications, and software for clients in all industry
sectors, from financial services to consumer
goods, from media to public transport.
Among their clients are Barclays, RBS, BBC,
Deutsche Bank, HSBC and others.

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How to create value
Lecture by Costas Papaikonomou,
founding partner at Happen.
This lecture will uncover how to create useful
innovation that the market appreciates and how to
sell your idea to clients or investors.
In 2007 Happen promised to create an innovation
agency that would transform success rates
– striving for 100%. So far they’ve delivered
innovation that has generated over $2 billion
in incremental revenue for many of the world’s
leading brands.
Among their clients are Coca-Cola, Bacardi,
Cadbury, EasyJet, GAP, London Undeground,
Levi’s, Philips and many others.

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How to transform customer
service using research
Lecture and case study showcase.
Mind Gym recently transformed customer
experience for Marks & Spencer through using
various design thinking tools. During this lecture
they will reveal the story and work behind this
magical transformation and show how you
can conduct research that will lead to
the valuable insights.
Mind Gym is the original pioneer of the 90-minute
session. Grounded in science and wrapped in a
consumer-friendly brand, Mind Gym experiences
are designed to appeal most to the individual so
they are excited to learn.
By combining the best of psychology with the
latest in consumer marketing, Mind Gym creates
bite-size learning experiences and seductive
employee communications that change the way
people think, feel and behave.
Among their clients are Unilever, O2, GSK,
Accenture, American Express, Marks & Spencer
and many others.

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Neuroscience of creativity
Lecture and workshop by Darius Pocha,
founder of JoyLab.
Darius is passionate about the way our brain
works and where does creativity come from. He
will run a workshop that will help even a non-
designer learn how to be more creative and
design professionals will be able to find out how to
get more ideas even if you don’t feel inspired.
JoyLab is a service design company that creates
in-house innovation labs and runs them for the
entire project duration or works with the existing
teams to put in place the right techniques and
processes for the company to run it themselves.
Among their clients are Ebay, Chanel, Tesco, Sky,
Argos, LastMinute and many others.

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Cultural
programme
This course is also designed to show you London
from a number of different angles. Every day is
packed with activity. You’ll be visiting acclaimed
exhibitions and museums – ­whatever’s the top of
the must-­see list at the time­– and also exploring
some of the secret spots in London that most
visitors never get to experience.
You’ll be able to see the best view of London from
the top of a skyscraper; you’ll get to visit the most
exciting events of the year; and you’ll discover
where London’s creative community spends their
free time. In addition, you’ll get recommendations
to guide your own explorations, with tips on the
best places to eat, drink and relax in the capital
of UK.
And of course at the end of this intensive week
we are hosting a party for all participants, with
lecturers, special guests and people from the
industry. It’s a great opportunity for everyone to
get useful contacts, be introduced and just enjoy
the company of inspiring and successful people.

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Every day consists of:
Boosting breakfast
During the boosting breakfasts
you will interact with other
participants, share your ideas,
experiences and expectation
for the day and meet local
professionals to get to know
more about the backstage of
the creative industry.
Morning session
It is the first session of the day, it
will take the form of a lecture or a
hands-on workshop.
Practical exercise
A short task to follow up
the morning session and make
everyone unlock their brain’s
full potential
Afternoon session
The second session of the day,
where you will have a chance to
visit another top London agency
and listen to their team
revealing secrets they use in
everyday work.
Debrief and the city
Discuss the content of the day
with other participants to better
organise it in your mind. It will
take place straight after the
afternoon session in locations
that we can then visit as cultural
and social activities such as
museums, galleries, event
spaces or bars.
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Educational programme lasts 5 days, Monday to Friday.
Saturday, Sunday – free time, with an optional cultural programme.

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You will learn:
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– Different ways to use design thinking to change
people’s behaviour
– How to start implementing design thinking in
a big corporation or use it to grow a start up
– Best practices in conducting research, prototyping, testing and
product launching
– Service design trends and latest innovations
– How to change customer service and what areas to focus on
to make a difference
– How to think big and grow your product to the next level
– How to share your ideas with clients and investors
more effectively

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5 reasons to join the programme
1. You will get contacts of the most influential people
in the industry
People you will meet during the week are creative world’s legends who you won’t be able to meet in any other
circumstances. This contacts will be useful for those who are thinking about working in London and for those who
wants to do partnership projects with international agencies.
2. Testing your products and ideas
If you are working on a new project at the moment, you will be able to get ideas on how to improve it as well as
discuss its various aspects with world class experts.
3. Finding the best way to work
During the week you will have an opportunity to see how the biggest agencies organise their working process and
space as well as how they build teams and manage projects.
4. New ideas and insights
Every time participants bring new ideas and solutions from these programmes, based on everything they heard and
saw during the week.
5. The most valuable knowledge directly from the source
London is creative capital of the world. All the most innovative businesses and the most talented designers
are based here. Knowledge gained during the programme will give you a massive boost for your personal and
professional growth.
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«This programme broadened my mind, inspired and motivated
me. I think the best of what I am doing right now happened
partially because of this experience»
Olga Semenova, Art-director TBWA
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Read full story about Yury’s experience in his blog
«Wildly inspiring and useful to listen to people who have
a vast amount of experience and have seen changes in design,
platforms and trends»
Yury Vetrov, UX Director, Mail.Ru
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«Meeting mentors and industry figures I thought would never
be possible and interacting with them on a personal level. The
course is priceless and simply amazing»
Gustav Damons, Graphic Designer at IKEA Dubai
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17. Thank you
info@futurelondonacademy.co.uk
FutureLondonAcademy.co.uk
facebook.com/FutureLondonAcademy
If you have any questions or need more information, please email Mo Saiful Hussain
mo@futurelondonacademy.co.uk