2. 2
A UNIQUE PLATFORM
A SUCCESSFUL TRACK
RECORD (10Y)
INTEGRATED &
DIVERSIFIED
TV EVERYWHERE &
FOR EVERYONE
DECENTRALIZED
THE STORY
11% SALES CAGR
15% EBIT CAGR
27% ROCE (AVE.)
11% TSR CAGR
A BRIGHT FUTURE
RISING VIDEO
CONSUMPTION
CONTENT RICH
DIGITAL DELIVERY
& ENGAGEMENT
3. 3
First to market full service SVOD
OTT operator & leading AVOD player
+ wide range of new products &
services
Multi-platform & country content
acquisition & monetization strategy
Leading content creator, producer &
distributor
DIGITALCONTENT
Focus on roll-out of new products to
existing markets + expansion in CEE
& Africa
GEO EXPANSION
LONG TERM VALUE CREATION
BASED ON CLEAR GROWTH STRATEGY
6. OUR IN-HOUSE STUDIOS BUSINESS
HAS QUADRUPLED IN SIZE
6
TOP 10 CONTENT DISTRIBUTORS
(RATED BY UK INDEPENDENT TV PRODUCERS)
HIGHEST RATED MOST USED
Source: Televisual Distributor Poll, September 2013
1 BBC WW
2 ITV Global
3 Zodiak Rights
3 DRG
3 Shine
6 Fremantle Enterprises
6 DCD Media
6 Endemol WW
10 Passion Distribution
6 All3Media
1 BBC WW
2 DRG
4 ITV Global
3 Zodiak Rights
5 Fremantle Enterprises
6 Endemol WW
8 Passion Distribution
7 Electric Sky
9 Sky Vision
9 All3Media
+
TOP 5 TV PRODUCERS IN THE NORDICS
(BY SALES 2012)
#1 IN THE NORDICS WITH AN EXPANDING EMERGING
MARKETS FOOTPRINT AND GLOBAL DISTRIBUTION CAPABILITY
7. 7
SOURCE: Nielsen Cross Platform reports
Q3 ‘09
297296
TRADITIONAL TV
LIVE TV
TIME SHIFTED TV
Q3 ‘08
ONLINE/MOBILE VIDEO
ONLINE VIDEO
MOBILE VIDEO
Q3 ‘13
314
Q3 ‘12
314
Q3 ‘11
307
Q3 ‘10
306 +17%
CAGR
ONLINE/MOBILE
VIDEO
0.4%
CAGR
TRADITIONAL
VIDEO CONSUMPTION IS GROWING
VIDEO USAGE IN THE USA – AVERAGE MINUTES PER DAY PER USER (2+)
9. 99
ViaPlay Premium VOD
Film,series,sports,kids content
Free VOD TV Channels
Ad Financed Services
Viasatsport.se
Free sport clips on web & mobile
Free Music Streaming
Ad Financed Service
You Tube
Splay investment, MCNs
eSports
Broadcasted globally
Klipster Coupon deal app Vertical video content sites
style, family, food
DEVELOPING FAST
WITH A WIDE RANGE OF DIGITAL PRODUCTS
10. PREMIUM TV
(Subscription based Video)
VIAPLAY - Sport,
Series ,Movies and
Kids content
FREE TV
(Advertising financed)
Play.se, play.no etc.
VENTURES
(Digital development)
Music, eSports
Commerce
10
MTGX - THE GROUP PLATFORM
TO ACCELERATE DIGITAL GROWTH
12. Sales up 13% at constant FX & 5% on an organic basis
Organic growth in FTV Scandi and PTV Nordic accelerated by Olympics coverage in Sweden
Double digit organic growth in PTV EM & content production businesses
FTV EM – double digit growth in Baltics, Bulgaria and Ghana not fully offsetting lower sales in Czech Rep.
Merger of Viaplay and MTGx to create leading digital entertainment powerhouse
Y-o-Y profit growth in PTV Nordic for the first time in 2 years. Overall profitability impacted by seasonality,
Olympics, channel launches and digital investments
Retain our FY14 expectation for higher operating margin in PTV Nordic but not currently reiterating
expectation for higher profits in PTV EM given the significant currency changes seen in the region
Q1 2014 – HIGHLIGHTS
12
15. 15
FREE-TV SCANDINAVIA
CSOV GAINS IN SWEDEN AND DENMARK
CSOV (15-49) – Q1 2014 VS Q1 2013
60% CSOV DURING THE OLYMPICS – ALL-TIME HIGH
FOR SWEDEN. DENMARK HAD ITS HIGHEST Q1 CSOV SINCE 2000
CSOV (15-49) – Q1 2006 TO Q1 2014
32.4
17.3
25.4
39.1
15.3
25.6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Sweden Norway Denmark
Q1 2013 Q1 2014
10
15
20
25
30
35
40
45
Q12006
Q12007
Q12008
Q12009
Q12010
Q12011
Q12012
Q12013
Q12014
Sweden Denmark Norway
16. 16
FREE-TV EMERGING MARKETS
CONTINUED INVESTMENTS
SALES GROWTH (Y-O-Y) AT CONSTANT FX EBIT (SEK MN) AND EBIT MARGIN (%)
CZECH SALES DOWN PRIMARILY DRIVEN BY EXCEPTIONAL
COMPS. DOUBLE DIGIT GROWTH IN MOST OTHER MARKETS
-5%
0%
5%
10%
15%
20%
25%
30%
35%
Q42011
Q12012
Q22012
Q32012
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
2014 2013
Jan-Mar Jan-Mar
Sales (SEKm) 504 512
Growth (at constant FX) -2% 25%
EBIT (SEKm) -25 26
EBIT margin - 5.0%
17. 17
FREE-TV EMERGING MARKETS
HUGE CYCLICAL RECOVERY POTENTIAL
CSOV (15-49) – (%) TV AD MARKETS IN MTG TERRITORIES
CSOV FOR THE BALTICS REACHED A NEW ALL-TIME
HIGH FOR Q1
46.8
34.0
37.5
48.8
33.8 33.3
0
10
20
30
40
50
60
Baltics Bulgaria Czech Rep.
Q1 2013 Q1 2014
SEK
8.6 bn SEK
5.8 bn
0
1
2
3
4
5
6
7
8
9
10
2008 2013e
18. 18
PAY-TV NORDIC
ACCELERATED ORGANIC GROWTH
7% SALES GROWTH (Y-O-Y) AT CONSTANT FX EBIT (SEK MN) AND EBIT MARGIN (%)
PROFITS UP FOR THE FIRST TIME IN 2 YEARS. CONTINUE TO
EXPECT HIGHER EBIT MARGIN FOR FY14
11.1% 11.0%
0%
5%
10%
15%
20%
0
50
100
150
200
Q1 2013 Q1 2014
EBIT EBIT margin
0%
2%
4%
6%
8%
10%
12%
Q42011
Q12012
Q22012
Q32012
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
19. 19
PAY-TV NORDIC
OVERALL SUB BASE CONTINUES TO GROW
PREMIUM SUBSCRIBER DEVELOPMENT (‘000) ARPU FOR PREMIUM DTH (SEK) - ANNUALIZED
RECORD SUBSCRIBER INTAKE AT VIAPLAY. DTH
ARPU UP 3% IN CONSTANT FX
0
200
400
600
800
1,000
1,200
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
Satellite subscribers 3'rd party network subscribers
4,000
4,200
4,400
4,600
4,800
5,000
5,200
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
20. 20
PAY-TV EMERGING MARKETS
CONTINUED GOOD PERFORMANCE
10% SALES GROWTH (Y-O-Y) AT CONSTANT FX EBIT (SEK MN) AND EBIT MARGIN (%)
NOT REITERATING EXPECTATION FOR HIGHER
PROFITABILITY IN FY14 AT THIS STAGE PRIMARILY DUE TO FX
0%
5%
10%
15%
20%
25%
Q42011
Q12012
Q22012
Q32012
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
8.2%
0%
5%
10%
-10
0
10
20
30
Q1 2013 Q1 2014
EBIT EBIT margin
21. 21
PAY-TV EMERGING MARKETS
ALMOST 100MN MINI-PAY SUBSCRIPTIONS
MINI-PAY SUBSCRIPTIONS (MN) INVESTING INTO THE HD MARKET IN THE CIS
=
395
RUB
($13)
ADDED ALMOST 10 MN MINI-PAY
SUBSCRIPTIONS Y-O-Y AND ALMOST 3 MN Q-O-Q
0
100
200
300
400
500
600
700
0
10
20
30
40
50
60
70
80
90
100
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q1
2014
Mini-Pay subscriptions (million) DTH ('000)
22. Organic + acquisition led growth
Consolidation of Nice, DRG and Novemberfilm in H2 2013
6% organic sales growth driven by double-digit growth within
content production
Sales for the combined radio businesses were down
Profitability pressured by seasonality and investments
Continued investments in MTGx
Profits also impacted by the seasonality of the content production
businesses which have become much bigger following acquisitions
MTGx continues to develop according to plan
A new AVOD platform rolled out during the quarter in seven markets
Launched a new dedicated Olympics website, new mobile app, re-
launch of the Viasatsport.se site etc.
22
NICE, MTGX, RADIO
CONTENT PRODUCTION DRIVES GROWTH
13% of Group sales 2014 2013
Jan-Mar Jan-Mar
Sales (SEKm) 483 242
Growth (at constant FX) 105% -41%
Growth (organic) 6% -19%
EBIT (SEKm) -64 -17
EBIT margin - -
23. 2323
PRODUCTION
HOUSE
Hungary
Bulgaria
Slovenia
Romania
Serbia
Czech Rep.
Costa Rica
Latvia
Estonia
Lithuania
Sweden
Norway
Denmark
Holland
PRODUCING >3,500H OF CONTENT SOLD TO >80
COUNTRIES
STUDIOS NOW A SCALE PLAYER
24. Sales up 13% at constant FX & 5% on an organic basis
Organic growth in FTV Scandi and PTV Nordic accelerated by Olympics coverage in Sweden
Double digit organic growth in PTV EM & content production businesses
FTV EM – double digit growth in Baltics, Bulgaria and Ghana not fully offsetting lower sales in Czech Rep.
Merger of Viaplay and MTGx to create leading digital entertainment powerhouse
Y-o-Y profit growth in PTV Nordic for the first time in 2 years. Overall profitability impacted by seasonality,
Olympics, channel launches and digital investments
Retain our FY14 expectation for higher operating margin in PTV Nordic but not currently reiterating
expectation for higher profits in PTV EM given the significant currency changes seen in the region
Q1 2014 – HIGHLIGHTS
24
25. 2525
MTG INVESTOR RELATIONS
FOR FURTHER INFORMATION, PLEASE VISIT
WWW.MTG.SE OR CONTACT:
TEL: +46 (0) 73 699 2714
EMAIL: INVESTOR.RELATIONS@MTG.SE