1. 1
CHAPTER NAME

2. Patrick Jakob Peter
Svensk Mejlhede Nørrelund
EVP of SVP of Head of
Content Acquisitions Sports
Born 1966 Born 1973 Born 1971
Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003
What I love: Watching football What I love: Challenging What I love: Decisions & sports on
conventional thinking TV
What I hate: Flying What I hate: Bureaucracy What I hate: Politics
Quote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life.
the shots you never take.” And those who look only to the
past or present are certain to miss
the future."

3. Almost 500,000 hours of
programming
MTG TV channels broadcast 472,372 hours of
entertainment in 2011 = 20,000 days or 1,300
years of programming!
Share of broadcast hours Share of programming spend
(2011) (2011)
17%
32%
4% Acquisition 38% Acquisition
Own Production Own Production
Sports Sports
79%
30%
Page 3

4. Most in class
Total number of broadcast hours (2011)
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
MTG RTL SBS Bonnier CME Mediaset
4

5. MTG is buying content for
28 free-TV & 42 pay-TV channels
Estonia
Sweden
Latvia
Lithuania
Norway Bulgaria
Denmark
Czech
Hungary Ghana
5

6. And we also carry 34 3rd party
channels
Page 6

7. So… A massive range of
entertainment programming
Page 7

8. Patrick Jakob Peter
Svensk Mejlhede Nørrelund
EVP of SVP of Head of
Content Acquisitions Sports
Born 1966 Born 1973 Born 1971
Joined MTG in 1991 & 2011 Joined MTG in 2001
Joined MTG in 2003
What I love: Watching football What I love: Challenging What I love: Decisions & sports on
conventional thinking TV
What I hate: Flying What I hate: Bureaucracy What I hate: Politics
Quote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life.
the shots you never take.” And those who look only to the
past or present are certain to miss
the future."

9. A unique business strength
Our footprint
Viasat broadcasts > 60 own-branded channels in 35 countries and carries 3rd party
channels on its satellite platforms in 7 countries
We utilise this leverage across all platforms to maximize our value
proposition to the studios
We buy pay-TV, Free-TV, Carriage, VOD, Nordic, East, Africa
This is a unique position & proposition in the market
We negotiate to maximize our value & achieve the best possible result
9

10. Exclusive deals
Hollywood studios
Channel
Pay-TV Free-TV distribution SVOD*
Scandi East Scandi East Scandi East Scandi East
Under
neg.
N/A
Under Under
N/A N/A
neg. neg.
** N/A
N/A N/A N/A
10
*Library deals are non-exclusive, **DK only

11. Exclusive deals
Major independent studios
Pay-TV Free-TV Channel SVOD*
distribution
** N/A
*** N/A
N/A
*** N/A
N/A N/A
N/A N/A
N/A N/A
*Library is non-exclusive
**SE only
11 ***DK only

12. Feature windows
Hollywood & independents
Cycle MTG
Theatrical Release
Throughout the
DVD & electronic sell through
life cycle of title
Rental DVD Rental DVD
Throughout the
TVOD
life cycle of title
Pay-TV, SVOD/Catch-up 12 months
Pay TV 2nd window, SVOD/Catch-up 6 months
Free-TV 36 months
SVOD
Library
H1 H2 H1 H2 H1 H2 H1 H2 H1 H2
Yr 1 2 3 4 5 6
12

13. The own production landscape
Sweden Denmark Norway
Note: MTG (Strix), Zodiak (Mastiff, Jarowskij), NICE (Baluba, Titan, Limelight, Monster, Gong), Banijay (Banijay, Nordisk,
Respirator), Shine (Friday, Meter, Sto-Cph, Rubicon, Monday, Metronome,)
13

14. Co-financing comes into focus
Content challenge Outcome
Solution
Increased demand for New models for funding
Co-financing
premium US scripted premium scripted
enables MTG to:
content due to: content enables MTG to:
1. Market fragmentation • Mitigate content cost
• Diversify content sources inflation
• Gain exclusive rights across • Secure long term volume
Key Drivers
all markets/platforms • Deliver channel
2. Audience dispersal • Recoup invested equity beneficial returns on
investment
• Participate in back end
profits • Example
3. Major players looking to • Secure better license deals
own quality IP to drive
economies of scale
14

15. Recent acquisition highlights
Anger Management Revenge The Wedding Band
15

16. A unique market position
Channel
Pay-TV Free-TV SVOD Co-finance
distribution
*
* *
16
*HBO Pay-TV TBC, Netflix/HBO SVOD service to launch Q4-2012

17. Patrick Jakob Peter
Svensk Mejlhede Nørrelund
EVP of SVP of Head of
Content Acquisitions Sports
Born 1966 Born 1973 Born 1971
Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003
What I love: Watching football What I love: Challenging What I love: Decisions & sports on
conventional thinking TV
What I hate: Flying What I hate: Bureaucracy What I hate: Politics
Quote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life.
the shots you never take.” And those who look only to the
past or present are certain to miss
the future."

18. What we buy & where we buy
18

19. Prices up but so is exploitation
60 X
1992/93: € 20,000,000 (global rights) 2012/13: € 1,200,000,000
19

20. Exploitation fit for purpose
Thematic branded
channels
Powerful free-TV
offering
20

21. Key rights secured
1st broadcaster outside EBU to
secure exclusive broadcast rights
21

22. Who do we buy from?
ORGANIZERS AGENCIES MEDIA COMPANIES
22

23. How do we buy?
All rights bought centrally
Exploitation plan Business case
Max
Price!
Tender Direct negotiation Backing
1. Written bids 1. Direct meeting with 1. Financial backing of
2. Negotiation & re-bids rights owner agencies
3. Short listing 2. Pre-deals
4. Finalisation of long
form agreement
All about ensuring that WE are in the position to decide whether to buy
23

24. Who are the competitors?
24

25. Highlights of 2011/2012 so far
• 2014 & 2016 Olympic Games for
Sweden
• 2013-2016 English Premier
League for Sweden & Denmark
• 2012-2015 Champions League
for Scandinavia, Baltics and
Czech Republic
• 2012-2015 European Tour Golf
for Nordics & Baltics
25

26. Patrick Jakob Peter
Svensk Mejlhede Nørrelund
EVP of SVP of Head of
Content Acquisitions Sports
Born 1966 Born 1973 Born 1971
Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003
What I love: Watching football What I love: Challenging What I love: Decisions & sports on
conventional thinking TV
What I hate: Flying What I hate: Bureaucracy What I hate: Politics
Quote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life.
the shots you never take.” And those who look only to the
past or present are certain to miss
the future."

28. MTG Studio’s footprint
Denmark Bulgaria Ghana
Israel Hungary
Netherlands Rumania
Norway Serbia
Sweden Slovakia
Slovenia
Page 28

29. Revenues from format sales & licensing
MSEK
250.0
Strix creates cutting-edge, scripted and
non-scripted entertainment that you talk 200.0 Accumulated
Revenues
about at a dinner party, at the lunch break
150.0
or at school. Stories you read about and
watch on whatever platform you choose. 100.0
Strix has sold or licensed more than 32 50.0
formats to 87 countries around the globe
0.0
29

30. CEO & Founder Peter Marschall started the company over 7 years ago in Romania.
After conquering the hearts and minds of the Romanian TV viewers with a wide
range of high quality entertainment shows, the company has developed rapidly into
a multinational entity that is now present in 6 countries
30

31. Industry trends
The verticals
“We believe there will always be demand for our
“Red Arrow feeds a 360°
company’s content: good stories, well told, that
approach, leveraging own
engage people’s minds and emotions.”
produced content across
- Jeff Bewkes, Chariman & CEO
P7S1 platforms.”
- Jan Frouman, MD of Red Arrow
“Content is at the very heart of what we
do and strong content is what drives
our growth.”
- Hans-Holger Albrecht, President and CEO
“Our vision for growing and rebalancing
ITV in 2015 is: “Content is vital for today’s broadcasting
industry, and growth prospects are promising
a lean ITV that can create world class
as ‘can’t afford to miss’ content becomes ever
content, execute
more valuable in the digital age.”
across multiple platforms and sold - RTL 2011 At a glance report
around the world.”
- Adam Crozier, Chief Executive
Page 31

32. Industry trends
Super indies
Turnover: €536 million
Turnover: €553 million Turnover: €88 million
Turnover: €288 million
Turnover: €1,307 million
Turnover: €400 million
Page 32

33. The importance of OP is increasing
Free-TV Programming hours (2011) Free-TV Programming spend (2011)
7%
OP 39%
61% OP
Other
93%
Other
Number of OP hours Amount of OP investments (indexed)
20,000 1.4
18,000
1.2
16,000
14,000 1.0
12,000 0.8
10,000
8,000 0.6
6,000 0.4
4,000
0.2
2,000
0 0.0
2008 2009 2010 2011 2008 2009 2010 2011
33

34. Where we want to be
Own the content Rent the content
Control of production
Top
Grannfejden – TV3, Strix Top Model Sverige – TV3 Sweden, Acne
Do not control production
The Firm – TV3, eone Revenge – TV3, ABC Studios
34

35. MTG Studios
Strategy
Strengthen the vertical Build a high margin
Securing the best content
cooperation content business
Creative minds
Investing in Brilliant ideas
Excellent companies (creators, producers, distributors)
Widen the range Be in as many genres as financially viable in each market
of services Be able to deliver everything from large entertainment shows to web-TV
& products Develop low cost production hubs
Geographical 1. MTG TV territories
priorities 2. Benelux and Israel
3. English language markets
35

36. 36
CHAPTER NAME