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Arlington County
2012 Business Leaders Study
       November 2012

          Prepared by
Project Objectives




         2   Southeastern Institute of Research
Project Objectives

• Determine factors critical in the success of
  Arlington County’s master transportation plan.
• Understand the current and projected needs of
  the business community in terms of transportation
  programs and services.
• Assess the quality of transportation facilities and
  services in Arlington County.
• Gauge the extent to which transportation services
  and facilities support the overall success of
  Arlington County’s business community.



                            3       Southeastern Institute of Research
Methodology


Phase I – Conduct focus group conversations with
members of the Arlington business community.




Phase II – Conduct a 12-minute online survey with a
representative sample of those in the Arlington
business community.




                            4       Southeastern Institute of Research
Phase I
Methodology



     5   Southeastern Institute of Research
Focus Groups

• The following focus groups were held in late
  November and early December of 2011:
   –   2 Retail and small business
   –   2 Hotel
   –   2 C-level executives
   –   1 Developer


• In total, 34 people attended
   – A variety of businesses were represented
   – Representatives from several BIDs attended



                                     6   Southeastern Institute of Research
Focus Group Summary of Findings (1 of 2)

• In terms of overall business climate, Arlington may be faring
  better than other locations, but there are still concerns and
  uncertainty surrounding the future.
• Transportation options set Arlington apart, but may not be
  available to all Arlington workers.
• Mixed-use development gives life to the area and reduces
  traffic, but business leaders want to make sure
  transportation is integrated into the development process.
• Some business leaders feel Arlington’s identity is unclear.
• Smart growth has set Arlington apart, yet the business
  community recognizes public transportation options and
  capacity need to grow with population growth.



                                 7         Southeastern Institute of Research
Focus Group Summary of Findings (2 of 2)

• There is a perceived need for better coordination
  throughout the region.
• Respondents express a number of parking needs, including
  more parking, better signage and more handicapped
  accessible parking.
• Safety is a concern and is seen as a shared responsibility.
• Tax policies may be creating a disadvantage to Arlington-
  based businesses.
• There is room for improvement in the relationship between
  developers and the County.




                                 8         Southeastern Institute of Research
Phase II
Methodology



     9   Southeastern Institute of Research
Survey Methodology
• A 15-minute questionnaire was designed by Arlington
  County Commuter Services, SIR and LDA Consulting.
• 212 completes
    – 146 came from email invitation
    – 33 came from BID links
        • Ballston = 3
        • Crystal City = 8
        • Rosslyn = 22
    – 33 came from letter invitation
• Survey classification
    – 35 Residential and Commercial Developers
    – 156 C-Class Business Leaders
    – 21 HR Business Leaders
• The fieldwork was conducted from August 15 to November
  15, 2012.
                                   10       Southeastern Institute of Research
Sample Generation – Email Invites

• 1,766 Arlington County business leaders were invited by the
  Arlington Department of Environmental Services, Division of
  Transportation & Development, to participate in the study
  via an initial mail letter.
    – The survey invitation letter was signed by Dennis
      Leach, Transportation Director.
    – The business leader contacts came from four sources, and the
      lists were de-duplicated. The sources are:
         •   Arlington Transportation Partners
         •   Arlington Economic Development
         •   Retail Partners
         •   Contact information was provided for 17 developers
    – Recipients were given a link to connect to the online
      survey, either via the mailed out letter or an email invitation
      for those with an email address.

                                        11          Southeastern Institute of Research
Sample Generation – BID Links


• Additionally, unique links were set up for three Business
  Improvement Districts, which were responsible for
  contacting their members and inviting them to take the
  online survey. The three BIDs are:
      – Ballston
      – Crystal City
      – Rosslyn




  •    Developers who agree that transportation services and improvements should be funded by:

                                                 12                  Southeastern Institute of Research
                               •    Residential property tax – 25%
Sample Generation – Reminder Emails
          and Phone Calls

• Reminder emails were sent to all non-respondents from the
  contact list with emails; also, telephone calls were
  attempted with non-responders.
    – 754 contacts did not have an email address and were not
      contacted beyond the initial letter
    – 1,012 emails were sent to those who had email addresses
    – 357 of those 1,012 emails had bad contact information




                                  13         Southeastern Institute of Research
Survey Sample
      Business Leader Survey Versions

• Of the estimated 700 viable contacts who were reachable by
  current and valid email or physical addresses, a 30%
  response rate (212 completes) was achieved as follows:

    – Developers
        • 35 total respondents
        • Referred to as “D” in report
    – HR Professionals
        • 21 total respondents
        • Referred to as “H” in report
    – C-level
        • 156 total respondents
        • Referred to as “C” in report


                                   14    Southeastern Institute of Research
Phase II
Respondent
  Profiles



    15   Southeastern Institute of Research
Respondent Organization Classification

                        Business office                                                               32%

               Non-profit organization                                                       25%

               Property development                                              17%

                                        Other                                 15%

                               Restaurant                      5%

                                        Hotel                4%

                        Retail business                     3%

                                                   0%            10%            20%            30%         40%


2012 n = 212
  H, D, C           A1. Please select the category that best describes your organization.

                                                                       16                   Southeastern Institute of Research
Respondent Position Classification

               Chairman, Owner, President                                                               24%
                                                                                   11%
                    Director, Exec Director                                                        21%
                                                                                     12%
                                   VP, Exec VP                                                     21%
                                                                                         13%
                                       CEO, CFO                                             17%
                                                                                           16%
                                                                                     12%                                  2012
                                             Other                                      15%
                                                                                                                          2007
                                                 GM                        7%
                                                                                         13%
                               Property Mgr.                                     10%
                            HR Professional                                      10%

                                                        0%         5% 10% 15% 20% 25% 30%

2012 n = 212
  H, D, C               A2.Please select the phrase that best describes your position:
2007 n = 120

                                                                          17               Southeastern Institute of Research
Tenure of Business in Arlington County

               100%
                                                                                                                    2012
                                                                                                                    2007
               80%

               60%

               40%                                                                                                34% 37%

                                               18%         17% 14%           20%
               20%                      13%                                         13%               16%
                                                                                               12%
                       3% 1%
                0%
                      Less than           1-5               6 - 10            11 - 15           16 - 20 More than
                       1 year             years             years              years             years   20 years
2012 n = 212
  H, D, C              A1-D, A3-H, C. How long has your organization been developing/been located in Arlington County?
2007 n = 119

                                                                        18                 Southeastern Institute of Research
Businesses’ Locations in Arlington
                                         Rosslyn                                                         23%
               Crystal City/National Airport                                                       20%
                                        Ballston                                                19%
                                     Clarendon                                          15%
                                 Court House                                        13%
                   Pentagon/Pentagon City                               7%
                            North Arlington                             7%
                               Columbia Pike                            7%
                             Virginia Square                        5%
                            South Arlington                       4%
                                    Shirlington                   4%
                           East Falls Church                    3%
                                            Other               3%

                                                      0%                 10%                  20%                 30%            40%

2012 n = 177              F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores
    H, C                  of establishments; properties] in Arlington County. Please check all that apply.

                                                                              19                  Southeastern Institute of Research
Development in Arlington County
                  Crystal City/National Airport                                                23%
                                            Rosslyn                                        20%
                                           Ballston                                        20%
                               North Arlington                               11%
                                Virginia Square                              11%
                                       Clarendon                          9%
                                  Columbia Pike                           9%
                               South Arlington                       6%
                                    Court House                 3%
                                       Shirlington              3%
 ! Caution !          Pentagon/Pentagon City                  None
Small sample
    size.                     East Falls Church              reported
                                              Other                                   17%

                                                        0%             10%             20%            30%             40%      50%

Developers Only              F2- D. G2-C. In what areas have you developed properties over the past five years? Please check
     n = 35                  all that apply.

                                                                               20                 Southeastern Institute of Research
In
                       Top Business Locations – 2012 vs. 2007
2012, businesses
report an average                                                                                     23%
 of 1.3 business                                 Rosslyn
 locations in the                                                                                     23%
     County.

                                                                                                  20%
                    Crystal City/National Airport
                                                                                         14%

                                                                                              19%
                                                Ballston
                                                                                             17%

                                                                                      15%
                                            Clarendon
                                                                                   10%

                                                                                       13%
                                         Court House
                                                                                8%

                       2012    2007                             0%            10%            20%            30%           40%        50%
   2012 n = 177
                              F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores
       H, C
                              of establishments; properties] in Arlington County. Please check all that apply.
   2007 n = 120

                                                                                  21                  Southeastern Institute of Research
Business Locations – 2012 vs. 2007
               Pentagon/Pentagon City                              7%
                                                        0%

                        North Arlington                            7%
                                                                  6%

                          Columbia Pike                            7%
                                                              4%

                         Virginia Square                        5%
                                                                 7%

                         South Arlington                      4%
                                                        0%

                               Shirlington                    4%
                                                               6%

                        East Falls Church                    3%
                                                             3%

                                        Other               3%
                                                           2%

                 2012     2007                      0%              10%             20%             30%              40%        50%
2012 n = 177
                         F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores
    H, C
                         of establishments; properties] in Arlington County. Please check all that apply.
2007 n = 120

                                                                             22                  Southeastern Institute of Research
Business Types
             Non-profit organization/association                                               23%
             Business, personnel, or professional                                  12%
          Hospitality, restaurants, hotels, tourism                              10%
                               Technology consulting                            9%
                                                 Education                  6%
                           Retail or wholesale trade                       5%
                                  Defense contracting                      5%
          Banking finance, insurance, real estate                       3%
              Public administration, government                        2%
                   Public utility or transportation                    2%
                         Hospital, medical services                   1%
                                                       Other                                 19%

                                                                 0%         10%          20%       30%      40%        50%

n = 164             F4-H. G4-C. What is the primary work or business of your organization?
  H, C
                                                                      23                 Southeastern Institute of Research
Half of survey                                 Organization Types
   respondents
represent a private
company, while an
  additional third
 represent a non-                 Private company                                                       52%
profit organization
      or trade
    association.                  Non-profit/trade                                          35%

                        Federal government agency                     4%

                          Local government agency                    3%

                          State government agency                   1%

                                                    Other            2%

                                                               0%            20%           40%              60%     80%        100%
      n = 164
        H, C
                                F5-H. G5-C. Which of the following best describes your organization type?
Restaurant/Retail and
  Hotel not shown
                                                                                  24                 Southeastern Institute of Research
Business Leader
Commuting Habits



       25   Southeastern Institute of Research
1
Business leaders are more likely than are other
 Arlington workers to live in Arlington County.

But a higher share of business leaders (62%)
drive alone to work, compared with the drive
  alone rate of all Arlington workers (55%).




                         26      Southeastern Institute of Research
About a third
 (35%) of business
leaders working in
                                      Business Leaders Residency
 Arlington County
    reside in the    Virginia - outside of Arlington                                             37%
County, compared
  with only 22% of                              Maryland                     11%
    all Arlington
      workers.                       North Arlington                        10%
                               District of Columbia                       7%
                                                   Ballston              5%
                                     South Arlington                     5%
                                               Clarendon                4%
                                        Columbia Pike                  3%
                      Crystal City/National Airport                    3%
                                    East Falls Church                  3%
                                           Court House                 2%

                                                                 0%           20%           40%        60%        80%        100%
     n = 193
     H, D, C                   F8-H. F3-D. G10-C. In which of the following areas do you live?

                                                                                 27                Southeastern Institute of Research
Six in ten business
 leaders surveyed           Business Leaders’ Commute Mode
      reported
   commuting to
   work in single        Drive Alone                                                                  62%
     occupancy
      vehicles.            Metrorail                7%
 This was slightly           Carpool                7%
 higher than the
    55% of all                  Walk                7%
Arlington workers
who drive alone to
      work.
                              Bicycle              6%
                            Telework              4%
                               Other             3%
                                   Bus          2%
                      Commuter Train           1%
                            Vanpool            1%

                                          0%               20%               40%               60%               80%             100%
      n = 163                 F9-H. G11-C. What type of transportation do you typically use to get to work? Please choose only
        H, C                  the one type you use most days in a typical week for the longest distance part of your trip.


                                                                                28                 Southeastern Institute of Research
Implication
 There may be a “PR story” in the fact that AC
business leaders’ commute mode split mirrors
the entire County. Business leaders are leading
      the way. They can help the County
             move towards 40/60.

It is critical that AC continue to educate business
leaders about the benefits of non-SOV travel; as
  they gain more information, they will be more
likely, if not to change their own travel habits, to
 provide information to employees, impacting a
     positive trend towards sustainable travel.

                          29        Southeastern Institute of Research
Overall Business
  Satisfaction



         30   Southeastern Institute of Research
2
   Even though most business leaders reside
   outside of the County, they have a positive
perception of Arlington County, both as a place
  to live and as a place to conduct business. A
large share also rate QOL higher than for other
       parts of the Washington metro area.




                         31      Southeastern Institute of Research
Almost all business
  leaders rate the
  quality of life in    Quality of Life in Arlington County
 Arlington County
  as very good or
     excellent.
Further, they tend
to rate the quality
      of life as
significantly better                                   Bottom 3
than that of other
 metro D.C. areas                                        14%
 and other metro
      areas in
      the U.S.



                                                                            Top 2
                                                                             86%



       n = 212
       H, D, C
   ‘Top 2’ refers to
 answers 4 + 5 while    B1. Overall, how would you rate the quality of life in Arlington County?
 ‘Bottom 3’ refers to
 answers 1, 2 and 3.                                                        32                     Southeastern Institute of Research
Qualitative
      research
                            Quality of Life in Arlington County
    participants
 cautioned that a
  focus on urban
   development
could neglect the           Compared to:
  large suburban
   portion of the     Other areas in the Greater
County and create                                                                  50%                     22%         72%
 an identity crisis      Washington region
    for the area.




                                  The United States                               48%                        32%                80%


                      4   5 - Quality of life in Arlington is
                          much better
                                                                    0%          20%          40%           60%          80%           100%
      n = 212              B2. How does the quality of life in Arlington County compare to the quality of life in each of the
      H, D, C              following?

                                                                                33                  Southeastern Institute of Research
Similarly, the
business climate in
                        Business Climate in Arlington County
Arlington County is
  considered to be
    very good to
 excellent, significa
   ntly better than
  U.S. metro areas
     and tending
toward better than
  the average D.C.
                                                  Bottom 3
     metro area.                                    27%

                                                                                  Top 2
                                                                                   73%




       n = 191
         D, C
   ‘Top 2’ refers to
 answers 4 + 5 while      B3. How would you rate the overall business climate in Arlington County?
 ‘Bottom 3’ refers to
 answers 1, 2 and 3.                                                        34                 Southeastern Institute of Research
Qualitative
      research
    participants
                            Business Climate in Arlington County
     expressed
 opinions that the
business climate in
Arlington County is             Compared to:
    better than
  average despite
     economic
                      Other areas in the Greater
                                                                               45%                   13%            58%
    uncertainty          Washington region
 resulting in large
  part from BRAC
      impacts.




                               The United States                               46%                        24%           70%

                        4

                        5 - Overall climate in Arlington is
                        much better                       0%                 20%            40%             60%            80%     100%

      n = 191                   B4. How does the overall business climate in Arlington County compare to the overall business
        D, C                    climate in each of the following?

                                                                                  35                  Southeastern Institute of Research
Despite economic
concerns, over half
 of developers still
consider Arlington
                         Arlington as a Place to Develop
   County to be a
     better than
  average place to     100%
    develop both
   residential and                                  77%                                              74%
                       80%
     commercial
      projects.                     54%                             57%              55%             23%
                       60%                          34%
                                    14%                             17%
                       40%                                                           26%
Thinking about the
number of parking                                                                                    51%
 spaces for a new      20%          40%             43%             40%
development, dev
                                                                                     29%                               5 -Excellent
  elopers prefer:       0%                                                                                             4
   A minimum #
       24%

  A maximum #
      12%

     A # range
        65%


   ! Caution !
                        C1. Next, considering all factors that are important to your organization when looking at a place to
  Small Sample          develop/locate your business, how would you rate Arlington County?
       Size             C4. Overall, how would you rate Arlington County as a place to develop the following?

       n = 35                                                               36                  Southeastern Institute of Research
         D
In
general, developer    Rating of Arlington County as a Business Location
   s and business
  leaders are less
   positive about
 Arlington County     100%
                                                                                                                            5 - Very good
    as a business                          88%
location than they                                                                                                          4
  were five years
ago, in part due to    80%
      economic
                                                                                                                      71%
      concerns.
                       60%                                                      34%
                                           63%                                                                        30%

                       40%


                       20%                                                      42%                                   41%
                                           25%
                        0%
                                          2007                       2012 C Class Only                    2012 Total Sample
   2012 n = 191
       D, C                  C1-D. B10-C. Next, considering all factors that are important to your organization when looking at
   2007 n = 118              a place to develop/locate your business, how would you rate Arlington County?

                                                                                37                  Southeastern Institute of Research
Open-ended       Reasons for Arlington Business Rating
 question.


                    Great place/amenities                               27%           Arlington County
              Accessibility/transportation                             22%            is praised for its
                                                                                      transportation
             Retaining qualified workforce                            17%
                                                                                      system and the
                            Great location                           15%              effective tie-in to
                                 Expensive                           14%              the
                                                                                      Metro, allowing
                               Area economy                     7%                    residents and
                         Quality workforce                      5%                    workers
                                                                                      accessibility to
                                    Regulations                 5%                    the entire D.C.
                    Average/in the middle                       5%                    area.


                                             Other                            34%

                                                           0%   20%        40%        60%         80%        100%
  n = 130
     C                B11. Why did you give that rating?

                                                                 38              Southeastern Institute of Research
40% of developers
 say there are far
                        Five Year Prediction for Arlington’s Business
fewer vacancies at
  their properties
                                 Climate and Quality of Life
today compared to
    a year ago.

        B6
                                Occupied properties
                                                                                34%             11% 45%
                                  (D only, n = 35)

        4 in 10
    respondents
   anticipate the
 business climate
 and the quality of
                      Business climate in Arlington                            32%            7% 39%
  life in Arlington
County to continue
     to improve.



                         Quality of life in Arlington                           34%             7% 41%

                         4
                         5 - Will get significantly better
                                                                     0%           20%            40%           60%       80%        100%
      n = 191
        D, C                    B7. How do you predict each of the following will change in the next five years?


                                                                                    39                 Southeastern Institute of Research
Five Year Prediction for Arlington’s Business
                      Climate and Quality of Life

                Occupied Properties
                                                       17%          37%                45%
                  (D only n = 35)


                 Business Climate in                                                                          Worse
                                                        13%         47%                 39%
                      Arlington                                                                               The Same
                                                                                                              Better

          Quality of Life in Arlington                  5%        53%                   41%


                                                    0% 20% 40% 60% 80% 100%

               B7. How do you predict each of the following will change in the next five years?
n = 191
  D, C

                                                                        40                  Southeastern Institute of Research
3
   Business leaders share some concerns –
     particularly about the economy in
 general, worker recruitment/retention, and
managing the transportation infrastructure in
            a growing metro area;
  16% say “transportation/commuting” is a
             workforce concern.




                        41      Southeastern Institute of Research
Open-ended            Current Concerns About Business as a Whole
   question.

                                          Economy                                       17%
                      Government/Regulation related                                     17%
     Qualitative
      research                     Operating costs                                      15%                Only 7% of
participants voiced
                                 Budget/Profit/ROI                                      15%                Business Leaders
  concern about
                                                                                                           consider
 government cuts                    Transportation                            7%
and felt the County                                                                                        Transportation to
government could                       Competition                             6%                          be a problem in
 be doing more to
  attract private        Occupancy/Property values                             5%                          Arlington County.
     companies:
 specifically, some
                                           Funding                             4%
  felt other area              Qualified workforce                             3%
       county
governments were
more flexible with
   leasing terms.                                         Other                     6%
                                                          None                 5%

                                                                      0%           20%          40%           60%             80%   100%

      n = 135                 B5. Thinking of your business in general, what is your greatest concern today related to your
        H, C                  business as a whole?

                                                                                 42                  Southeastern Institute of Research
Open-ended                      Current Concerns About Workforce
   question.


                               Finding qualified workforce                                           27%
  Despite general              Transportation/commuting                                         16%
  concerns about
     the shifting
      workforce              Retaining qualified workforce                                      15%
  (government to
   private sector)      Providing competitive pay/benefits
      qualitative                                                                              14%
       research
     participants                        Housing affordability                        7%
   vocalized their
    opinions that
Arlington County is
 still creating jobs.
                                                Other responses                                14%

                                      No particular concerns                           8%

                                                                              0%         20%          40%          60%           80%   100%
      n = 155                    B6. Thinking of your business in general, what is your greatest concern today related to your
        D, C                     workforce?

                                                                                    43                  Southeastern Institute of Research
Open-ended    Future Concerns About Business as a Whole
 question.

             Growth/sustainability of business                                    17%
                 Cost of doing business/living                                    16%
                                                                                                       Only 7% of
                                     Economy                                      12%                  Business Leaders
                          Workforce concerns                                       9%                  consider
                       Real estate/occupancy                                       8%                  Transportation to
                                                                                                       be a future
                       Transportation related                              7%                          concern in
                          Government related                               5%                          Arlington County.
                                      Funding                              5%
                                 Competition                               3%

                              Other responses                                 11%
                         No particular concerns                             5%

                                                                 0%          20%         40%          60%           80% 100%
  n = 157          B8. Looking five years into the future, what is your biggest long-term concern related to your
    D, C           business as a whole?

                                                                      44                  Southeastern Institute of Research
Open-ended               Future Concerns About Workforce
 question.

                  Retaining qualified workforce                                     19%
                    Transportation/commuting                                        14%                  Traffic concerns
                    Finding qualified workforce                                                          include
                                                                                    13%                  congestion in the
                         Costs/budget/economy                                       13%                  metro
                              Housing affordability                                8%                    area, accessibility
                                                                                                         of transportation
             Providing competitive pay/benefits                                    7%                    and commuting
                         Managing company size                             4%                            affordability.
             Maintaining business environment                              3%


                                     Other responses                       5%
                           No particular concerns                                   15%

                                                                   0%          20%         40%          60%            80%   100%
  n = 140             B9. Looking five years into the future, what is your biggest long-term concern related to your
    H, C              workforce?

                                                                         45                  Southeastern Institute of Research
Future Transportation Concerns

• “*The biggest concern is for+ affordable, accessible and
  worry-free options for the employees that not only come in
  super early in the morning but also have to stay at work past
  midnight.”
• “*The biggest long-term concern about workforce is] about
  whether employees can continue to afford the cost to
  commute.”
• “In my opinion, the single factor that prevents the
  Washington metropolitan area from being rated among the
  world’s best in terms of quality of life is traffic congestion.
  Contrary to what many believe, the answer is not more
  roads and more parking structures. The fix will require a
  more comprehensive public transportation system that will
  result in noticeably less cars on the road and better general
  health due to better air quality.”
                                  46        Southeastern Institute of Research
Developers who
    agree that
                        Ways That a Transportation System Can
  transportation
   services and                 Affect Development
improvements be
    funded by:

    Residential             Ability to attract tenants, R                          43%                   38%     81%
property tax – 25%                                                                39%                 28%    67%
  (8 developers)
                                                                                    48%                   33%    81%
   Commercial                                                     C               39%                 28%    67%
property tax – 50%
 (17 developers)
                     Ability to charge particular rent, R                            52%                      29%   81%
D18. Agree 4 or 5                                                                     56%                    17% 73%

                                                                                   52%                  14% 66%
Transportation has                                                C               44%                 17% 61%
     more of a
 perceived impact                  Property operations, R                      43%     19%                       62%
   on residential                                                            28%   17% 45%
  development.
                                                                                  43%             5% 48%
 ! Caution !                                                      C               44%              11% 55%
Small Sample
     Size                  4                5 - Very important        0           0.2          0.4         0.6           0.8   1

       n = 35              D11 (Residential) D13 (Commercial). In what ways and to what extent does the quality of the
         D                 transportation system affect your                properties?
  R = Residential
  C = Commercial                                                                                Southeastern Institute of Research
                                                                             47
Implication
 Arlington County’s transportation infrastructure and
commuting options should continue to be treated as
  integral to giving the County a competitive edge in
  supporting development and business. A focus on
attracting private sector business is crucial as impacts
     from declining government employment and
                   occupancy continue.




                            48       Southeastern Institute of Research
Business Success
     Factors



        49   Southeastern Institute of Research
4
Business leaders give Arlington high marks
as a business location for the quality of the
       transportation system and its
         accessibility to customers.
 But leaders also cite the high importance
of continued investment in transportation.



                      50      Southeastern Institute of Research
A quality        Importance of Business Attributes (1/2)
  transportation
system is the most
     important
   consideration
 when making the       Quality of transportation system, 2012                  25%                        61%                    86%
decision of where                                                             21%                         71%                      92%
    to locate a
      business.                                                                 26%                     53%                  79%

  Other important
                                                                                  33%                     44%               77%
                                                                 2007                51%                         32%          83%
   considerations
include availability    Availability of skilled workforce, 2012               26%                       50%                76%
          of                                                                 19%                       61%                  80%
parking, reputation
  of the area and                                                               28%                    46%                74%
  availability of a
 skilled workforce.                                                           19%                  49%                68%
                                                                 2007        14%                    67%                       81%
                          Availability of business support svc.…                 33%                26%          59%
                                                                                28%                 36%            64%
                                                                             17%             34%            51%
                                                                 2007         20%             33%            53%
                             4            5 - Very important             0           0.2         0.4          0.6         0.8         1
    2012 n = 156                 B12. When your organization considered alternative locations for locating your business or part of
         C                       your business, how important are each of these attributes in the decision process?
    2007 n = 117

                                                                                    51                 Southeastern Institute of Research
Importance of Business Attributes (2/2)
     Qualitative
      research
     participants                                                                  29%             22%        51%
  cautioned that a                                                2007             30%             19%       49%
   better balance                                                               0%
      between          Affordable employee housing, 2012                         20%          26%           46%
  developers, the
   County and the
                                                                                 22%          20%         42%
community, specifi
 cally for assuring                                                             16%          26%        42%
    an integrated                                                 2007           22%          19%       41%
   transportation
 system, is crucial.     Recreational opportunities, 2012                        22%       15% 37%
                                                                                 22%      5% 27%

                                                                                18%        17% 35%
                                                                  2007           21%       9% 30%

                           Workforce training opps., 2012                       17%       16% 33%
                                                                                19%       12% 31%

                                                                                19% 12% 31%
                                                                  2007           23%  15% 38%

   2012 n = 156              4           5 - Very important                 0          0.2          0.4         0.6         0.8       1
        C                        B12. When your organization considered alternative locations for locating your business or part of
   2007 n = 117                  your business, how important are each of these attributes in the decision process?
                                                                                     52                   Southeastern Institute of Research
Most Important Attribute in Selecting a
Open-ended
 question.            Business Location
                       Access to customers                                        24%                  38% of Business
                          Affordability/costs                                     18%                  Leaders named
                                                                                                       transportation
                    Transportation/access                                      12%                     and accessibility
                                           Location                            10%                     as the most
                                                                                                       important
              Good business environment                                7%                              attribute in
                                        Workforce                     5%                               selecting a
                                                                                                       business
                                     Accessibility                     2%                              location.


                              Other responses                                  16%
                                                 None                  7%

                                                            0%          20%           40%           60%          80%     100%

                 B13. What is the single most important attribute in selecting a location to start, relocate or expand
                 your business?

                                                                      53                  Southeastern Institute of Research
Arlington County’s Performance of
                          Business Attributes (1/2)
                              Reputation of area, 2012                   36%                        51%                  87%
                                                                        28%                       54%                  82%

                                                                         33%                     43%               76%
                                                         2007          22%                     57%                  79%

               Quality of transportation system, 2012                     39%                     34%             73%
                                                                        27%                      52%                79%

                                                                            39%                  29%          68%
                                                         2007               39%                  30%          69%

                Availability of skilled workforce, 2012                    36%                  31%           67%
                                                                           38%                   34%            72%

                                                                          32%                29%         61%
                                                         2007               41%                19%       60%

                            Pro-business climate, 2012                    32%               26%         58%

                    4            5 - Very good                  0%          20%          40%         60%          80%           100%

2012 n = 177            B3-H. B14-C. Now using this same list, based on your experience with locating your business in
    H, C                Arlington County, please rate Arlington County’s performance in delivering on these attributes, using
2007 n = 117            a scale of 1 to 5.

                                                                           54                  Southeastern Institute of Research
Arlington County’s Performance of
                           Business Attributes (2/2)
                                                                           29%               29%   58%
                                                           2007              38%               25%   63%
               Access to colleges and universities 2012                  25%               32%            57%
                                                                           34%                30%           64%
                                                                            34%              20% 54%
                                                           2007              38%               26%   64%
                       Quality of K-12 education, 2012                  20%            29%           49%
                                                                         25%             30%           55%
                                                                           30%           14% 44%
                                                                          26%        11% 37%
                                                           2007           28%         14% 42%
                          Tax structure/incentives, 2012                18% 7% 25%
                                                                        20%    24%               44%
                                                                     7%5% 12%
                                                           2007      10%4% 14%

                      4            5 - Very good                    0          0.2         0.4          0.6         0.8           1

2012 n = 177              B3-H. B14-C. Now using this same list, based on your experience with locating your business in
    H, C                  Arlington County, please rate Arlington County’s performance in delivering on these attributes, using
2007 n = 117              a scale of 1 to 5.

                                                                             55                  Southeastern Institute of Research
Of the business
                           Arlington County’s Performance on
      attributes
  considered to be            Important Business Attributes
         most
important, Arlingto
  n County falls far
  short in terms of
                             Reputation of area                            87%
      providing                                                          77%
 adequate parking
       and has
    considerable       Quality of transportation                         73%
 strides to make in                                                        86%
   offering a pro-
                                system
  business climate
                           Availability of skilled                                       Performance
   and providing a                                                      67%
       quality
                                workforce                                 76%            (4 + 5)
   transportation
       system.                                                                           Importance
                           Pro-business climate                     58%                  (4 + 5)
                                                                       74%

                          Availability of parking                 44%
                                                                          79%

                                                     0% 20% 40% 60% 80% 100%
     Importance
       n = 156
          C
    Performance
       n = 177
         H, C                                                56           Southeastern Institute of Research
This map helps
 illustrate how
                                                Opportunity Map
    drivers of
satisfaction and
    perceived
performance on
                                          GROWTH OPPORTUNITY        BUILD AND MAINTAIN
 attributes can
 highlight ACCS
 strengths and
                                           Opportunities for            Continue to invest
 opportunities.
                                            improvement                and develop to build
                                                                            strength
                   Importance



                                              SAVE RESOURCES              RESERVE STRENGTH


                                           Should not invest              A reserve that
                                            resources here                can “protect”


                                0%
                                     0%                                                             100%

     n = 191
       D, C
                                                        Performance
                                                               57            Southeastern Institute of Research
Business Attribute Opportunity Map
                                   Performance (Mean = 3.3)
4.2                      Parking                       Transportation
                                                                  Area Reputation
                                                  Skilled Workforce
3.8                       Business Climate
                                                         Customer Prox.




                                                                                         Importance (Mean = 3.4)
3.4                                  Business Support
          Tax Structure
                                               Residential
 3      Housing                                                                                                    I…
                             K-12         Recreation
                                            Entertainment
              Training
2.6
                                     Colleges/Univs.

2.2
      2.2        2.7               3.2        3.7            4.2



                                                58              Southeastern Institute of Research
Attributes by
   quadrant. Build                              Opportunity Map
  and maintain are
 strengths that are
important. Reserve
  strengths tend to
       be niche                       GROWTH OPPORTUNITY                           BUILD AND MAINTAIN
attributes, importa
 nt to small market                                                           •   Quality of Transportation System
   segments. Save                   • Availability of Parking                 •   Reputation of Area
    resources are                   • Availability of Business Support        •   Availability of Skilled Workforce
 limitations, but as                  Services                                •   Pro-business Climate
  not important to                  • Tax Structure and Incentives            •   Proximity to Customers
     the market.
                       Importance

        Growth
 opportunities are
    important to
 Business Leaders                            SAVE RESOURCES                           RESERVE STRENGTH
    but not rated
    highly: this is                 • Affordable Housing for                  • Attractive Residential
  where you focus                     Employees                                 Communities
   for the greatest                 • Workforce Training                      • Accessibility of Recreational
          ROI.                      • Quality of Education K-12                 Opportunities
                                    • Proximity to Colleges &                 • Accessibility of Entertainment
                                      Universities                              Opportunities
      n = 191
        D, C

 Mean Importance
       60%

 Mean Performance
                                                          Performance
                                                                         59               Southeastern Institute of Research
While Arlington                  Importance of County Investment
 County currently
 has a world class
  transportation      Maintaining transportation system                    (D
 infrastructure in                                                                      29%                               69%                      98%
                                        only, n = 35)
  place, there is a
  clear perceived                   Improving the transportation system                 29%                        50%                      79%
    need among
business leaders to            Developing and improving the technology
                                                                                            38%                     35%               73%
   maintain and                             infrastructure
constantly improve
  the systems to                      Attracting more private businesses                   34%                    37%                 71%
 meet the growing
community needs.                                   Providing more parking               29%                   36%             65%

                              Providing more affordable housing options              21%                30%          51%

                                                Developing urban villages               30%               20%       50%

                                        Attracting more government jobs               24%               24%        48%

                              Providing workforce training opportunities             18%          18%      36%


                               4        5 - Very important                      0%          20%           40%           60%            80%        100%


      n = 191                      D-C5, C-B16. How important is it for the County to invest in each of the following? Please use a
        D, C                       scale of 1 to 5 where “1” is “Not at all Important” and “5” is “Very Important.”

                                                                                       60                  Southeastern Institute of Research
Implication
Arlington County currently has a positive reputation
among business leaders as a place to live, work and
conduct business, and transportation contributes to
the positive view. Focus on continual improvements
      to the transportation system is crucial to
 maintaining the County’s metro area and national
  advantage. Purposeful development that aligns
 with the public transportation system is essential.




                           61       Southeastern Institute of Research
Transportation
Satisfaction and
    Concerns


         62   Southeastern Institute of Research
5
  Even before its expected growth, Arlington
         County is considered to have
   challenges, including parking and traffic
    congestion, for SOV drivers. Regional
transportation system integration shows some
                shortcomings.




                       63      Southeastern Institute of Research
Overall satisfaction
 (ratings of 4 + 5)
    with both the
                       Transportation System Satisfaction
    regional and
 Arlington County
                         While overall satisfaction with the regional
   transportation
 systems is down         1 county transportation system has
                         and
    slightly from        remained steady, fewer business leaders                                           5 - Very satisfied
 2007, with those                                                                                          4
indicating they are
                         consider their satisfaction level to be the
  “Very Satisfied”
                       0.8
                         highest than in 2007.
down significantly.
                                                                                                 62%                   61%
                       0.6
                                   51%                  50%
                                                                                                                       17%
     Focus group
                                                        14%                                      32%
  participants felt    0.4         24%
       that, in
general, Arlington’
  s transportation     0.2                                                                                             44%
    system sets it                                      36%                                      30%
apart, but may not                 27%
 be available to all
  county workers.       0
                                   2007                                                                 Arlington      County
                                                                                                        transportation
                                                                                                        system, 2012
    2012 n = 212        D1-D, C1-H, C. Overall, how satisfied are you with the regional transportation system?
      H, D, C           D2-D, C2-H, C. And how satisfied are you with the transportation system in Arlington County?
    2007 n = 120

                                                                          64                 Southeastern Institute of Research
Arlington County Transportation
 The majority of
 developers and
                                       System Ratings
 business leaders
   alike consider
Arlington County              Access to transportation options
                                       (D only, n = 35)                          49%                     26%           75%
to have access to
      multiple                      Reliability of travel options
                                           (D only, n = 35)                        54%                    17%         71%
  transportation
      options.                 Availability of multiple different
                                    transportation options                      42%                20%       62%

                                             Availability of taxis              41%              17%       58%
                              Quality of transportation options
                                       (D only, n = 35)                          46%               9% 55%

                           Ease of getting around without a car             33%             16%      49%
                    Regional coordination of the transportation
                                     system                                26%        10% 36%

                                 Ease of getting around in a car          22%      7% 29%

                                          Availability of parking         20%     7% 27%

                          4         5 - Excellent                    0%         20%        40%          60%           80%    100%



                              D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following?
     n = 212
     H, D, C                                                                                        Southeastern Institute of Research
                                                                                 65
The biggest
  transportation
                                  Arlington County Transportation
 concerns among
 business leaders:                     Areas for Improvement
 Lack of available
     parking
   34% rating as
  “Poor” (1 or 2).                                               Neg.                                                                   Pos.
                        Ease of getting around in a car
Difficulty in getting                                            37% 12%               25%                                 22% 7%       29%
  around in a car
   37% rating as
 “Poor” (1 or 2).               Availability of parking 34% 9%                       25%                                   20% 7% 27%

                         Regional coordination of the
                            transportation system     17% 4%13%                                                           27%    10% 37%
      Regional
   coordination of
the transportation             Ease of getting around
 system, while not
                                   without a car      14% 4%10%                                                  33%             16%    49%
        rated
poorly, received a
      mediocre                                                            0%        20%          40%          60%          80%      100%
  rating, with 45%
   rating it as a 3.
                                                               1 - Poor               2               4             5 - Excellent


                                  D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following?
      n = 212
      H, D, C                                                                                             Southeastern Institute of Research
                                                                                    66
Concerns About Arlington County
 Open-ended
  question.                     Transportation System
                                                                               18%
                                      Metro issues                            16%                             Note: See
                                                                              11%                             Appendix for full
Traffic congestion
                                           Bus issues                                                         listing of open-
 and parking are                                                              10%
    significant                                                         7%                                    ended questions.
    concerns.
                         System aging/capacity                          4%
Business leaders                                                        4%
 also cite metro
     and bus          Off hours public transport                        4%
issues, including                                                       3%
     regional
coordination and     Connectivity to other areas                        2%
  connectivity.                                                         2%

                                                                                     23%
                         No particular concerns                                      19%
                                                              0%            20%            40%            60%              80%   100%
     n = 112
       H, C                   C4. What concerns, if any, do you have regarding Arlington County’s transportation system?

                                                                                67                 Southeastern Institute of Research
Open-ended
                     Suggested Improvements to Arlington
  question.
                        County Transportation System
                               Metro related                             14%
     Suggested
  improvements                     Bike related                          11%                          Note: See
 from qualitative                                                                                     Appendix for full
      research               Parking related                             11%
    participants                                                                                      listing of open-
 include aligning   Connect regional modes                              9%                            ended questions.
development with
     the metro
                               Bus concerns                             8%
system, expanding                                                       8%
  the network of
                         More public transit
  bike paths and    Information technology
      keeping
                                                                6%
  transportation             I-66 congestion                    5%
     costs to a
     minimum.

  Efficient N/S            Other responses                                            32%
   routes are
   specifically      No particular concerns                             15%
    needed.

                                                       0%           20%            40%           60%            80%     100%
     n = 114              C5. What improvements should the County make in terms of the transportation system?
       H, C
                                                                          68                Southeastern Institute of Research
In          Transportation System’s Positive Effects
 general, business
leaders considered
the transportation
                               on Businesses (1/2)
   system to have
greater impacts on
businesses in 2007
  than in the most
                      Ability to recruit employees, 2012                          34%                   36%           70%
    recent survey.                                  2007                           41%                   28%          69%

                      Customer ability to reach biz, 2012                        31%                   39%            70%
     Qualitative
      research
                                                     2007                         39%                   30%           69%
participants report
  that businesses       Access to broad workforce, 2012                           37%                   31%          68%
 elect to locate in
 Arlington County                                  2007                           38%                   29%          68%
  because of the
   transportation
  system and the
                       Ability to retain employees, 2012                          37%                  27%          64%
     difficulty of                                  2007                          37%                  25%         62%
   mobility in the
       district.
                                   Employee morale, 2012                          34%                29%   63%
                                                    2007                           42%               15% 57%

                            4           5 - Very positively              0          0.2          0.4         0.6         0.8      1
   2012 n = 177
       H, C                     C7. In what ways and to what extent does the quality of the transportation system in Arlington
   2007 n = 117                 County affect your organization’s ability to conduct business?

                                                                                  69                   Southeastern Institute of Research
In          Transportation System’s Positive Effects
 general, business
leaders considered
the transportation
                               on Businesses (2/2)
   system to have
greater impacts on      Employee productivity, 2012                           34%               27%   61%
businesses in 2007                                                             39%              16% 56%
  than in the most
    recent survey.
                                                                             33%                26%   59%
                                                           2007               39%                 24%  63%
     Qualitative
      research                  Employee health, 2012                        37%    20%                    57%
participants report                                                        25% 8% 32%
  that businesses
 elect to locate in
 Arlington County                                                            34%            18% 52%
  because of the                                           2007             29%           15% 44%
   transportation
  system and the        Cost to obtain supplies, 2012                       30%            19% 49%
     difficulty of
   mobility in the
                                                                            29%            18% 47%
       district.
                                                                           28%    21% 49%
                                                           2007           22%  17% 39%

                        4           5 - Very positively              0          0.2          0.4         0.6         0.8      1
   2012 n = 177
       H, C                 C7. In what ways and to what extent does the quality of the transportation system in Arlington
   2007 n = 117             County affect your organization’s ability to conduct business?

                                                                              70                   Southeastern Institute of Research
6 of 8 hotels
                        Transportation System’s 2012 Effect on:
   indicated that                                             Negative Effects                        Positive Effects
  transportation
affects their ability                                                                                                                    70%
                                   Ability to recruit employees                 6%                   34%                   36%
 to attract guests.
                          Customers' ability to reach business                   11%                 31%                   39%           70%
   4 of 8 hotels
  indicated that
  transportation                       Access to broad workforce                 7%                    37%                  31%          68%
 affects the room
rates they are able                    Ability to retain employees              7%                       37%                    27%      64%
     to charge.           1 - Very
                          negatively             Employee morale                    13%                   34%                   29%      63%
  All hotels offer        2
   some sort of                            Employee productivity                    12%                    34%                  27%      61%
  transportation          4
assistance to their                         Employee attendance                   10%                       33%                 26%      59%
       guests.            5 - Very
                          positively              Employee health                  8%                         37%                20%     57%
                              Cost to deliver services/products                     11%                         34%              18%     52%
                                           Cost to obtain supplies
                                                                                    11%                         30%              19%     49%
                                        Emergency preparedness                         16%                      28%              21%     49%
                                                                         0%         20%          40%         60%          80%         100%

    2012 n = 177               C7. In what ways and to what extent does the quality of the transportation system in Arlington
        H, C                   County affect your organization’s ability to conduct business?

                                                                                 71                  Southeastern Institute of Research
6 of 8 hotels
                        Transportation System’s 2012 Effect on:
   indicated that
  transportation
affects their ability
                                     Emergency preparedness                5%        11%
 to attract guests.

   4 of 8 hotels
                                                Employee morale           2%      11%                Negative effects of
  indicated that                                                                                     the transportation
  transportation                         Employee productivity            3%      9%
                                                                                                     system include lack of
 affects the room
rates they are able          Cost to deliver services/products             4%     7%                 emergency
     to charge.                                                                                      preparedness, emplo
                                         Cost to obtain supplies          2%    9%
                                                                                                     yee performance and
  All hotels offer
   some sort of                           Employee attendance             2%    8%                   the costs associated
  transportation                                                                                     with transporting
assistance to their       Customers' ability to reach business            2% 7%                      goods or services.
       guests.
                                                 Employee health         1% 7%

                                    Access to broad workforce             2% 5%
                                                                                                  1 - Very negatively
                                   Ability to retain employees           1% 6%
                                                                                                  2 - Somewhat negatively
                                  Ability to recruit employees            2% 4%

                                                                        0%           10%        20%         30%          40%   50%

    2012 n = 177              C7. In what ways and to what extent does the quality of the transportation system in Arlington
        H, C                  County affect your organization’s ability to conduct business?

                                                                                72                  Southeastern Institute of Research
In          Transportation System’s Negative Effects
 general, business
leaders considered
the transportation
                                on Businesses (1/2)
   system to have
greater impacts on             Emergency preparedness                         12%
businesses in 2007                                                           11%
  than in the most
    recent survey.
                                       Employee morale                       11%
                                                                               15%
     Qualitative
      research                   Employee productivity                      9%
participants report                                                          11%
  that businesses
 elect to locate in
 Arlington County                 Employee attendance                       9%
  because of the                                                                  15%
   transportation
  system and the
     difficulty of               Cost to obtain supplies                    9%
   mobility in the
                                                                             13%
       district.

                         Customer ability to reach biz                     8%
                                                                             13%

                        2012        2007                           0%                  10%                 20%              30%
   2012 n = 177
       H, C                C7. In what ways and to what extent does the quality of the transportation system in Arlington
   2007 n = 117            County affect your organization’s ability to conduct business?

                                                                             73                  Southeastern Institute of Research
In          Transportation System’s Negative Effects
 general, business
leaders considered
the transportation
                                on Businesses (2/2)
   system to have
greater impacts on                                                            7%
businesses in 2007        Cost to deliver svcs/products
                                                                                    14%
  than in the most
    recent survey.

                           Ability to retain employees                       6%
                                                                                       16%
     Qualitative
      research
participants report
  that businesses              Access to broad workforce                     6%
 elect to locate in                                                               12%
 Arlington County
  because of the
   transportation
                                            Employee health                  6%
  system and the
     difficulty of                                                            8%
   mobility in the
       district.
                           Ability to recruit employees                     5%
                                                                                       16%

                        2012        2007                               0%                  10%                 20%              30%
   2012 n = 177
       H, C                    C7. In what ways and to what extent does the quality of the transportation system in Arlington
   2007 n = 117                County affect your organization’s ability to conduct business?

                                                                                 74                  Southeastern Institute of Research
Implication
 While there may not be a solution, it is important
    to acknowledge the challenges that traffic
congestion presents. Parking solutions should be a
 constant consideration, and continuing efforts to
  manage a seamless regional system will allow
      commuters to more easily accomplish
                 non-SOV travel.




                          75       Southeastern Institute of Research
6
 Few business leaders are currently aware of
 Arlington County’s goal to manage rush hour
traffic. While some question how realistic the
 goal actually is and are unsure how hard the
County is working to achieve the goal, they do
  nonetheless acknowledge its importance.




                        76       Southeastern Institute of Research
Similarly, qualitativ
                         87% of Business Leaders Are Unaware of
     e research
 participants were      Arlington County’s Rush Hour Traffic Goals
largely unaware of
  Arlington’s goal.

Nonetheless, they
  agreed that the
 rush hour traffic
 goal is important
 and noted that in          No
 order for it to be
   achieved, the           87%
  County must be
  more flexible in
terms of acquiring
    and locating
     businesses
    adjacent to                                                                                                 Yes
      existing
    sustainable                                                                                                 11%
  transportation
      options.
                                                                                                         Not sure 2%


                           D15 –D. C9-H, C. Arlington County would like to keep rush hour traffic at no more than 5 percent
       n = 209             above 2005 levels for the next 20 years, even though population and employment in the County will
       H, D, C             grow. Prior to this survey, were you aware of this goal?


                                                                            77                 Southeastern Institute of Research
A minority, 11% of                  Business Leaders’ Attitudes
       business
 leaders, indicated
    knowledge of
                                   About Rush Hour Traffic Goals
Arlington County’s
   rush hour traffic
 goal. The majority    It is important to achieve this…                           33%               28%          61%
  consider it to be
  important and in
the best interest of
          the
  County, although     The goal is in the best interest…                          33%               28%          61%
    relatively few
     consider the
     County to be
 working diligently
     to achieve it.
                       The County needs to do more…                              31%             22%        53%



                                       This goal is realistic                 18% 8% 26%



                          The County is working hard… 19% 6% 25%
                       4
                       5 - Strongly agree
                                                                         0%         20%         40%         60%         80%          100%
      n = 209                    D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a
      H, D, C                    scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.”

                                                                                  78                  Southeastern Institute of Research
Business Leaders’ Attitudes
  One-third of           About Rush Hour Traffic Goals
    business
leaders feel that                                            % Disagree                                % Agree
    Arlington
 County’s traffic                     It is important to…4%               9%                    33%               28%
     goal is
   unrealistic.

                    The goal is in the best interest…3%                   6%                   33%               28%



                           The County needs to do…4%                      5%                        31%             22%

                                                                                           1 - Strongly disagree

                                  This goal is realistic           12%       20%           2                    18% 8%
                                                                                           4
                                                                                           5 - Strongly agree

                      The County is working hard…4% 15%                                                          19% 6%

                                                                0%         20%        40%         60%         80%          100%
     n = 209           D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a
     H, D, C           scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.”

                                                                        79                  Southeastern Institute of Research
Focus group
                       Business Leaders’ Attitudes About Rush
participants noted
     that pubic
  transportation
                                  Hour Traffic Goal
 options need to
   increase with
    increases in
 population and
      business.         After being told of Arlington
 Specifically, they
                          County's 20 year growth
  questioned the         predicitons, the percent of
  opportunity to
                      business leaders considering the
expand the metro                                                               28%                    48%                76%
  system, as the        Arlington County goal to be
   orange line is
    reportedly
                      important jumped from 61% to
     currently          76%, with "very important"
   overcrowded.
                         jumping from 28% to 44%
 Focus should be
  kept on those
     travelling
through, as well as
within, the County.        4        5 - Very important                  0%         20%         40%        60%         80% 100%
                               D17-D. C11-H, C. According to some predictions, over the next 20 years, the population of Arlington
                               County is expected to grow by approximately 20%, and the number of individuals employed by
                               businesses in the County is expected to grow by 30%. If those predictions are accurate, how
      n = 209                  important is the County’s goal to keep rush hour traffic at no more than 5% above 2005 levels?
      H, D, C                  Please use a scale where “1” means “not at all important” and “5” means “very important.”

                                                                                 80                 Southeastern Institute of Research
Allocation of Transportation Infrastructure
                          Funding for Arlington County
Average amount
allocated out of
   $100 total.      Information                                 $19.71
                      Services                                $16.94
  Total sample
                                                                $19.71
 average in ( ).      ($19.18)
                                                                            $29.55
                        Transit                                                 $33.00
                       ($29.86)                                           $26.39
                                                                                                                         C-Level
                                                                                   $32.58                                Developers
                        Parking                                        $24.15
                       ($30.26)                                                                                          HR
                                                                        $25.00
  ! Caution !
Small Sample                                                                              $39.92
                       Roads                                                         $34.53
Sizes HR and
 Developers.          ($39.44)                                                                $44.21


                                  $-        $10.00 $20.00 $30.00 $40.00 $50.00
     n = 212
     H, D, C
                           D6-D. C6-C, H. If you had $100 to allocate across the following parts of Arlington County’s
    H = 21                 transportation system, how would you do it?
    D = 35
    C = 156                                                                   81                  Southeastern Institute of Research
Implication
As few business leaders are aware of the County’s
   current traffic goal and many are not of the
    mindset that the County is working hard to
  achieve what is considered to be an important
goal, proactive communication about the goal and
      steps taken to achieve it is paramount.




                         82       Southeastern Institute of Research
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
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2012 Arlington Business Leaders Study

  • 1. Arlington County 2012 Business Leaders Study November 2012 Prepared by
  • 2. Project Objectives 2 Southeastern Institute of Research
  • 3. Project Objectives • Determine factors critical in the success of Arlington County’s master transportation plan. • Understand the current and projected needs of the business community in terms of transportation programs and services. • Assess the quality of transportation facilities and services in Arlington County. • Gauge the extent to which transportation services and facilities support the overall success of Arlington County’s business community. 3 Southeastern Institute of Research
  • 4. Methodology Phase I – Conduct focus group conversations with members of the Arlington business community. Phase II – Conduct a 12-minute online survey with a representative sample of those in the Arlington business community. 4 Southeastern Institute of Research
  • 5. Phase I Methodology 5 Southeastern Institute of Research
  • 6. Focus Groups • The following focus groups were held in late November and early December of 2011: – 2 Retail and small business – 2 Hotel – 2 C-level executives – 1 Developer • In total, 34 people attended – A variety of businesses were represented – Representatives from several BIDs attended 6 Southeastern Institute of Research
  • 7. Focus Group Summary of Findings (1 of 2) • In terms of overall business climate, Arlington may be faring better than other locations, but there are still concerns and uncertainty surrounding the future. • Transportation options set Arlington apart, but may not be available to all Arlington workers. • Mixed-use development gives life to the area and reduces traffic, but business leaders want to make sure transportation is integrated into the development process. • Some business leaders feel Arlington’s identity is unclear. • Smart growth has set Arlington apart, yet the business community recognizes public transportation options and capacity need to grow with population growth. 7 Southeastern Institute of Research
  • 8. Focus Group Summary of Findings (2 of 2) • There is a perceived need for better coordination throughout the region. • Respondents express a number of parking needs, including more parking, better signage and more handicapped accessible parking. • Safety is a concern and is seen as a shared responsibility. • Tax policies may be creating a disadvantage to Arlington- based businesses. • There is room for improvement in the relationship between developers and the County. 8 Southeastern Institute of Research
  • 9. Phase II Methodology 9 Southeastern Institute of Research
  • 10. Survey Methodology • A 15-minute questionnaire was designed by Arlington County Commuter Services, SIR and LDA Consulting. • 212 completes – 146 came from email invitation – 33 came from BID links • Ballston = 3 • Crystal City = 8 • Rosslyn = 22 – 33 came from letter invitation • Survey classification – 35 Residential and Commercial Developers – 156 C-Class Business Leaders – 21 HR Business Leaders • The fieldwork was conducted from August 15 to November 15, 2012. 10 Southeastern Institute of Research
  • 11. Sample Generation – Email Invites • 1,766 Arlington County business leaders were invited by the Arlington Department of Environmental Services, Division of Transportation & Development, to participate in the study via an initial mail letter. – The survey invitation letter was signed by Dennis Leach, Transportation Director. – The business leader contacts came from four sources, and the lists were de-duplicated. The sources are: • Arlington Transportation Partners • Arlington Economic Development • Retail Partners • Contact information was provided for 17 developers – Recipients were given a link to connect to the online survey, either via the mailed out letter or an email invitation for those with an email address. 11 Southeastern Institute of Research
  • 12. Sample Generation – BID Links • Additionally, unique links were set up for three Business Improvement Districts, which were responsible for contacting their members and inviting them to take the online survey. The three BIDs are: – Ballston – Crystal City – Rosslyn • Developers who agree that transportation services and improvements should be funded by: 12 Southeastern Institute of Research • Residential property tax – 25%
  • 13. Sample Generation – Reminder Emails and Phone Calls • Reminder emails were sent to all non-respondents from the contact list with emails; also, telephone calls were attempted with non-responders. – 754 contacts did not have an email address and were not contacted beyond the initial letter – 1,012 emails were sent to those who had email addresses – 357 of those 1,012 emails had bad contact information 13 Southeastern Institute of Research
  • 14. Survey Sample Business Leader Survey Versions • Of the estimated 700 viable contacts who were reachable by current and valid email or physical addresses, a 30% response rate (212 completes) was achieved as follows: – Developers • 35 total respondents • Referred to as “D” in report – HR Professionals • 21 total respondents • Referred to as “H” in report – C-level • 156 total respondents • Referred to as “C” in report 14 Southeastern Institute of Research
  • 15. Phase II Respondent Profiles 15 Southeastern Institute of Research
  • 16. Respondent Organization Classification Business office 32% Non-profit organization 25% Property development 17% Other 15% Restaurant 5% Hotel 4% Retail business 3% 0% 10% 20% 30% 40% 2012 n = 212 H, D, C A1. Please select the category that best describes your organization. 16 Southeastern Institute of Research
  • 17. Respondent Position Classification Chairman, Owner, President 24% 11% Director, Exec Director 21% 12% VP, Exec VP 21% 13% CEO, CFO 17% 16% 12% 2012 Other 15% 2007 GM 7% 13% Property Mgr. 10% HR Professional 10% 0% 5% 10% 15% 20% 25% 30% 2012 n = 212 H, D, C A2.Please select the phrase that best describes your position: 2007 n = 120 17 Southeastern Institute of Research
  • 18. Tenure of Business in Arlington County 100% 2012 2007 80% 60% 40% 34% 37% 18% 17% 14% 20% 20% 13% 13% 16% 12% 3% 1% 0% Less than 1-5 6 - 10 11 - 15 16 - 20 More than 1 year years years years years 20 years 2012 n = 212 H, D, C A1-D, A3-H, C. How long has your organization been developing/been located in Arlington County? 2007 n = 119 18 Southeastern Institute of Research
  • 19. Businesses’ Locations in Arlington Rosslyn 23% Crystal City/National Airport 20% Ballston 19% Clarendon 15% Court House 13% Pentagon/Pentagon City 7% North Arlington 7% Columbia Pike 7% Virginia Square 5% South Arlington 4% Shirlington 4% East Falls Church 3% Other 3% 0% 10% 20% 30% 40% 2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply. 19 Southeastern Institute of Research
  • 20. Development in Arlington County Crystal City/National Airport 23% Rosslyn 20% Ballston 20% North Arlington 11% Virginia Square 11% Clarendon 9% Columbia Pike 9% South Arlington 6% Court House 3% Shirlington 3% ! Caution ! Pentagon/Pentagon City None Small sample size. East Falls Church reported Other 17% 0% 10% 20% 30% 40% 50% Developers Only F2- D. G2-C. In what areas have you developed properties over the past five years? Please check n = 35 all that apply. 20 Southeastern Institute of Research
  • 21. In Top Business Locations – 2012 vs. 2007 2012, businesses report an average 23% of 1.3 business Rosslyn locations in the 23% County. 20% Crystal City/National Airport 14% 19% Ballston 17% 15% Clarendon 10% 13% Court House 8% 2012 2007 0% 10% 20% 30% 40% 50% 2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply. 2007 n = 120 21 Southeastern Institute of Research
  • 22. Business Locations – 2012 vs. 2007 Pentagon/Pentagon City 7% 0% North Arlington 7% 6% Columbia Pike 7% 4% Virginia Square 5% 7% South Arlington 4% 0% Shirlington 4% 6% East Falls Church 3% 3% Other 3% 2% 2012 2007 0% 10% 20% 30% 40% 50% 2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply. 2007 n = 120 22 Southeastern Institute of Research
  • 23. Business Types Non-profit organization/association 23% Business, personnel, or professional 12% Hospitality, restaurants, hotels, tourism 10% Technology consulting 9% Education 6% Retail or wholesale trade 5% Defense contracting 5% Banking finance, insurance, real estate 3% Public administration, government 2% Public utility or transportation 2% Hospital, medical services 1% Other 19% 0% 10% 20% 30% 40% 50% n = 164 F4-H. G4-C. What is the primary work or business of your organization? H, C 23 Southeastern Institute of Research
  • 24. Half of survey Organization Types respondents represent a private company, while an additional third represent a non- Private company 52% profit organization or trade association. Non-profit/trade 35% Federal government agency 4% Local government agency 3% State government agency 1% Other 2% 0% 20% 40% 60% 80% 100% n = 164 H, C F5-H. G5-C. Which of the following best describes your organization type? Restaurant/Retail and Hotel not shown 24 Southeastern Institute of Research
  • 25. Business Leader Commuting Habits 25 Southeastern Institute of Research
  • 26. 1 Business leaders are more likely than are other Arlington workers to live in Arlington County. But a higher share of business leaders (62%) drive alone to work, compared with the drive alone rate of all Arlington workers (55%). 26 Southeastern Institute of Research
  • 27. About a third (35%) of business leaders working in Business Leaders Residency Arlington County reside in the Virginia - outside of Arlington 37% County, compared with only 22% of Maryland 11% all Arlington workers. North Arlington 10% District of Columbia 7% Ballston 5% South Arlington 5% Clarendon 4% Columbia Pike 3% Crystal City/National Airport 3% East Falls Church 3% Court House 2% 0% 20% 40% 60% 80% 100% n = 193 H, D, C F8-H. F3-D. G10-C. In which of the following areas do you live? 27 Southeastern Institute of Research
  • 28. Six in ten business leaders surveyed Business Leaders’ Commute Mode reported commuting to work in single Drive Alone 62% occupancy vehicles. Metrorail 7% This was slightly Carpool 7% higher than the 55% of all Walk 7% Arlington workers who drive alone to work. Bicycle 6% Telework 4% Other 3% Bus 2% Commuter Train 1% Vanpool 1% 0% 20% 40% 60% 80% 100% n = 163 F9-H. G11-C. What type of transportation do you typically use to get to work? Please choose only H, C the one type you use most days in a typical week for the longest distance part of your trip. 28 Southeastern Institute of Research
  • 29. Implication There may be a “PR story” in the fact that AC business leaders’ commute mode split mirrors the entire County. Business leaders are leading the way. They can help the County move towards 40/60. It is critical that AC continue to educate business leaders about the benefits of non-SOV travel; as they gain more information, they will be more likely, if not to change their own travel habits, to provide information to employees, impacting a positive trend towards sustainable travel. 29 Southeastern Institute of Research
  • 30. Overall Business Satisfaction 30 Southeastern Institute of Research
  • 31. 2 Even though most business leaders reside outside of the County, they have a positive perception of Arlington County, both as a place to live and as a place to conduct business. A large share also rate QOL higher than for other parts of the Washington metro area. 31 Southeastern Institute of Research
  • 32. Almost all business leaders rate the quality of life in Quality of Life in Arlington County Arlington County as very good or excellent. Further, they tend to rate the quality of life as significantly better Bottom 3 than that of other metro D.C. areas 14% and other metro areas in the U.S. Top 2 86% n = 212 H, D, C ‘Top 2’ refers to answers 4 + 5 while B1. Overall, how would you rate the quality of life in Arlington County? ‘Bottom 3’ refers to answers 1, 2 and 3. 32 Southeastern Institute of Research
  • 33. Qualitative research Quality of Life in Arlington County participants cautioned that a focus on urban development could neglect the Compared to: large suburban portion of the Other areas in the Greater County and create 50% 22% 72% an identity crisis Washington region for the area. The United States 48% 32% 80% 4 5 - Quality of life in Arlington is much better 0% 20% 40% 60% 80% 100% n = 212 B2. How does the quality of life in Arlington County compare to the quality of life in each of the H, D, C following? 33 Southeastern Institute of Research
  • 34. Similarly, the business climate in Business Climate in Arlington County Arlington County is considered to be very good to excellent, significa ntly better than U.S. metro areas and tending toward better than the average D.C. Bottom 3 metro area. 27% Top 2 73% n = 191 D, C ‘Top 2’ refers to answers 4 + 5 while B3. How would you rate the overall business climate in Arlington County? ‘Bottom 3’ refers to answers 1, 2 and 3. 34 Southeastern Institute of Research
  • 35. Qualitative research participants Business Climate in Arlington County expressed opinions that the business climate in Arlington County is Compared to: better than average despite economic Other areas in the Greater 45% 13% 58% uncertainty Washington region resulting in large part from BRAC impacts. The United States 46% 24% 70% 4 5 - Overall climate in Arlington is much better 0% 20% 40% 60% 80% 100% n = 191 B4. How does the overall business climate in Arlington County compare to the overall business D, C climate in each of the following? 35 Southeastern Institute of Research
  • 36. Despite economic concerns, over half of developers still consider Arlington Arlington as a Place to Develop County to be a better than average place to 100% develop both residential and 77% 74% 80% commercial projects. 54% 57% 55% 23% 60% 34% 14% 17% 40% 26% Thinking about the number of parking 51% spaces for a new 20% 40% 43% 40% development, dev 29% 5 -Excellent elopers prefer: 0% 4 A minimum # 24% A maximum # 12% A # range 65% ! Caution ! C1. Next, considering all factors that are important to your organization when looking at a place to Small Sample develop/locate your business, how would you rate Arlington County? Size C4. Overall, how would you rate Arlington County as a place to develop the following? n = 35 36 Southeastern Institute of Research D
  • 37. In general, developer Rating of Arlington County as a Business Location s and business leaders are less positive about Arlington County 100% 5 - Very good as a business 88% location than they 4 were five years ago, in part due to 80% economic 71% concerns. 60% 34% 63% 30% 40% 20% 42% 41% 25% 0% 2007 2012 C Class Only 2012 Total Sample 2012 n = 191 D, C C1-D. B10-C. Next, considering all factors that are important to your organization when looking at 2007 n = 118 a place to develop/locate your business, how would you rate Arlington County? 37 Southeastern Institute of Research
  • 38. Open-ended Reasons for Arlington Business Rating question. Great place/amenities 27% Arlington County Accessibility/transportation 22% is praised for its transportation Retaining qualified workforce 17% system and the Great location 15% effective tie-in to Expensive 14% the Metro, allowing Area economy 7% residents and Quality workforce 5% workers accessibility to Regulations 5% the entire D.C. Average/in the middle 5% area. Other 34% 0% 20% 40% 60% 80% 100% n = 130 C B11. Why did you give that rating? 38 Southeastern Institute of Research
  • 39. 40% of developers say there are far Five Year Prediction for Arlington’s Business fewer vacancies at their properties Climate and Quality of Life today compared to a year ago. B6 Occupied properties 34% 11% 45% (D only, n = 35) 4 in 10 respondents anticipate the business climate and the quality of Business climate in Arlington 32% 7% 39% life in Arlington County to continue to improve. Quality of life in Arlington 34% 7% 41% 4 5 - Will get significantly better 0% 20% 40% 60% 80% 100% n = 191 D, C B7. How do you predict each of the following will change in the next five years? 39 Southeastern Institute of Research
  • 40. Five Year Prediction for Arlington’s Business Climate and Quality of Life Occupied Properties 17% 37% 45% (D only n = 35) Business Climate in Worse 13% 47% 39% Arlington The Same Better Quality of Life in Arlington 5% 53% 41% 0% 20% 40% 60% 80% 100% B7. How do you predict each of the following will change in the next five years? n = 191 D, C 40 Southeastern Institute of Research
  • 41. 3 Business leaders share some concerns – particularly about the economy in general, worker recruitment/retention, and managing the transportation infrastructure in a growing metro area; 16% say “transportation/commuting” is a workforce concern. 41 Southeastern Institute of Research
  • 42. Open-ended Current Concerns About Business as a Whole question. Economy 17% Government/Regulation related 17% Qualitative research Operating costs 15% Only 7% of participants voiced Budget/Profit/ROI 15% Business Leaders concern about consider government cuts Transportation 7% and felt the County Transportation to government could Competition 6% be a problem in be doing more to attract private Occupancy/Property values 5% Arlington County. companies: specifically, some Funding 4% felt other area Qualified workforce 3% county governments were more flexible with leasing terms. Other 6% None 5% 0% 20% 40% 60% 80% 100% n = 135 B5. Thinking of your business in general, what is your greatest concern today related to your H, C business as a whole? 42 Southeastern Institute of Research
  • 43. Open-ended Current Concerns About Workforce question. Finding qualified workforce 27% Despite general Transportation/commuting 16% concerns about the shifting workforce Retaining qualified workforce 15% (government to private sector) Providing competitive pay/benefits qualitative 14% research participants Housing affordability 7% vocalized their opinions that Arlington County is still creating jobs. Other responses 14% No particular concerns 8% 0% 20% 40% 60% 80% 100% n = 155 B6. Thinking of your business in general, what is your greatest concern today related to your D, C workforce? 43 Southeastern Institute of Research
  • 44. Open-ended Future Concerns About Business as a Whole question. Growth/sustainability of business 17% Cost of doing business/living 16% Only 7% of Economy 12% Business Leaders Workforce concerns 9% consider Real estate/occupancy 8% Transportation to be a future Transportation related 7% concern in Government related 5% Arlington County. Funding 5% Competition 3% Other responses 11% No particular concerns 5% 0% 20% 40% 60% 80% 100% n = 157 B8. Looking five years into the future, what is your biggest long-term concern related to your D, C business as a whole? 44 Southeastern Institute of Research
  • 45. Open-ended Future Concerns About Workforce question. Retaining qualified workforce 19% Transportation/commuting 14% Traffic concerns Finding qualified workforce include 13% congestion in the Costs/budget/economy 13% metro Housing affordability 8% area, accessibility of transportation Providing competitive pay/benefits 7% and commuting Managing company size 4% affordability. Maintaining business environment 3% Other responses 5% No particular concerns 15% 0% 20% 40% 60% 80% 100% n = 140 B9. Looking five years into the future, what is your biggest long-term concern related to your H, C workforce? 45 Southeastern Institute of Research
  • 46. Future Transportation Concerns • “*The biggest concern is for+ affordable, accessible and worry-free options for the employees that not only come in super early in the morning but also have to stay at work past midnight.” • “*The biggest long-term concern about workforce is] about whether employees can continue to afford the cost to commute.” • “In my opinion, the single factor that prevents the Washington metropolitan area from being rated among the world’s best in terms of quality of life is traffic congestion. Contrary to what many believe, the answer is not more roads and more parking structures. The fix will require a more comprehensive public transportation system that will result in noticeably less cars on the road and better general health due to better air quality.” 46 Southeastern Institute of Research
  • 47. Developers who agree that Ways That a Transportation System Can transportation services and Affect Development improvements be funded by: Residential Ability to attract tenants, R 43% 38% 81% property tax – 25% 39% 28% 67% (8 developers) 48% 33% 81% Commercial C 39% 28% 67% property tax – 50% (17 developers) Ability to charge particular rent, R 52% 29% 81% D18. Agree 4 or 5 56% 17% 73% 52% 14% 66% Transportation has C 44% 17% 61% more of a perceived impact Property operations, R 43% 19% 62% on residential 28% 17% 45% development. 43% 5% 48% ! Caution ! C 44% 11% 55% Small Sample Size 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 n = 35 D11 (Residential) D13 (Commercial). In what ways and to what extent does the quality of the D transportation system affect your properties? R = Residential C = Commercial Southeastern Institute of Research 47
  • 48. Implication Arlington County’s transportation infrastructure and commuting options should continue to be treated as integral to giving the County a competitive edge in supporting development and business. A focus on attracting private sector business is crucial as impacts from declining government employment and occupancy continue. 48 Southeastern Institute of Research
  • 49. Business Success Factors 49 Southeastern Institute of Research
  • 50. 4 Business leaders give Arlington high marks as a business location for the quality of the transportation system and its accessibility to customers. But leaders also cite the high importance of continued investment in transportation. 50 Southeastern Institute of Research
  • 51. A quality Importance of Business Attributes (1/2) transportation system is the most important consideration when making the Quality of transportation system, 2012 25% 61% 86% decision of where 21% 71% 92% to locate a business. 26% 53% 79% Other important 33% 44% 77% 2007 51% 32% 83% considerations include availability Availability of skilled workforce, 2012 26% 50% 76% of 19% 61% 80% parking, reputation of the area and 28% 46% 74% availability of a skilled workforce. 19% 49% 68% 2007 14% 67% 81% Availability of business support svc.… 33% 26% 59% 28% 36% 64% 17% 34% 51% 2007 20% 33% 53% 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 2012 n = 156 B12. When your organization considered alternative locations for locating your business or part of C your business, how important are each of these attributes in the decision process? 2007 n = 117 51 Southeastern Institute of Research
  • 52. Importance of Business Attributes (2/2) Qualitative research participants 29% 22% 51% cautioned that a 2007 30% 19% 49% better balance 0% between Affordable employee housing, 2012 20% 26% 46% developers, the County and the 22% 20% 42% community, specifi cally for assuring 16% 26% 42% an integrated 2007 22% 19% 41% transportation system, is crucial. Recreational opportunities, 2012 22% 15% 37% 22% 5% 27% 18% 17% 35% 2007 21% 9% 30% Workforce training opps., 2012 17% 16% 33% 19% 12% 31% 19% 12% 31% 2007 23% 15% 38% 2012 n = 156 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 C B12. When your organization considered alternative locations for locating your business or part of 2007 n = 117 your business, how important are each of these attributes in the decision process? 52 Southeastern Institute of Research
  • 53. Most Important Attribute in Selecting a Open-ended question. Business Location Access to customers 24% 38% of Business Affordability/costs 18% Leaders named transportation Transportation/access 12% and accessibility Location 10% as the most important Good business environment 7% attribute in Workforce 5% selecting a business Accessibility 2% location. Other responses 16% None 7% 0% 20% 40% 60% 80% 100% B13. What is the single most important attribute in selecting a location to start, relocate or expand your business? 53 Southeastern Institute of Research
  • 54. Arlington County’s Performance of Business Attributes (1/2) Reputation of area, 2012 36% 51% 87% 28% 54% 82% 33% 43% 76% 2007 22% 57% 79% Quality of transportation system, 2012 39% 34% 73% 27% 52% 79% 39% 29% 68% 2007 39% 30% 69% Availability of skilled workforce, 2012 36% 31% 67% 38% 34% 72% 32% 29% 61% 2007 41% 19% 60% Pro-business climate, 2012 32% 26% 58% 4 5 - Very good 0% 20% 40% 60% 80% 100% 2012 n = 177 B3-H. B14-C. Now using this same list, based on your experience with locating your business in H, C Arlington County, please rate Arlington County’s performance in delivering on these attributes, using 2007 n = 117 a scale of 1 to 5. 54 Southeastern Institute of Research
  • 55. Arlington County’s Performance of Business Attributes (2/2) 29% 29% 58% 2007 38% 25% 63% Access to colleges and universities 2012 25% 32% 57% 34% 30% 64% 34% 20% 54% 2007 38% 26% 64% Quality of K-12 education, 2012 20% 29% 49% 25% 30% 55% 30% 14% 44% 26% 11% 37% 2007 28% 14% 42% Tax structure/incentives, 2012 18% 7% 25% 20% 24% 44% 7%5% 12% 2007 10%4% 14% 4 5 - Very good 0 0.2 0.4 0.6 0.8 1 2012 n = 177 B3-H. B14-C. Now using this same list, based on your experience with locating your business in H, C Arlington County, please rate Arlington County’s performance in delivering on these attributes, using 2007 n = 117 a scale of 1 to 5. 55 Southeastern Institute of Research
  • 56. Of the business Arlington County’s Performance on attributes considered to be Important Business Attributes most important, Arlingto n County falls far short in terms of Reputation of area 87% providing 77% adequate parking and has considerable Quality of transportation 73% strides to make in 86% offering a pro- system business climate Availability of skilled Performance and providing a 67% quality workforce 76% (4 + 5) transportation system. Importance Pro-business climate 58% (4 + 5) 74% Availability of parking 44% 79% 0% 20% 40% 60% 80% 100% Importance n = 156 C Performance n = 177 H, C 56 Southeastern Institute of Research
  • 57. This map helps illustrate how Opportunity Map drivers of satisfaction and perceived performance on GROWTH OPPORTUNITY BUILD AND MAINTAIN attributes can highlight ACCS strengths and Opportunities for Continue to invest opportunities. improvement and develop to build strength Importance SAVE RESOURCES RESERVE STRENGTH Should not invest A reserve that resources here can “protect” 0% 0% 100% n = 191 D, C Performance 57 Southeastern Institute of Research
  • 58. Business Attribute Opportunity Map Performance (Mean = 3.3) 4.2 Parking Transportation Area Reputation Skilled Workforce 3.8 Business Climate Customer Prox. Importance (Mean = 3.4) 3.4 Business Support Tax Structure Residential 3 Housing I… K-12 Recreation Entertainment Training 2.6 Colleges/Univs. 2.2 2.2 2.7 3.2 3.7 4.2 58 Southeastern Institute of Research
  • 59. Attributes by quadrant. Build Opportunity Map and maintain are strengths that are important. Reserve strengths tend to be niche GROWTH OPPORTUNITY BUILD AND MAINTAIN attributes, importa nt to small market • Quality of Transportation System segments. Save • Availability of Parking • Reputation of Area resources are • Availability of Business Support • Availability of Skilled Workforce limitations, but as Services • Pro-business Climate not important to • Tax Structure and Incentives • Proximity to Customers the market. Importance Growth opportunities are important to Business Leaders SAVE RESOURCES RESERVE STRENGTH but not rated highly: this is • Affordable Housing for • Attractive Residential where you focus Employees Communities for the greatest • Workforce Training • Accessibility of Recreational ROI. • Quality of Education K-12 Opportunities • Proximity to Colleges & • Accessibility of Entertainment Universities Opportunities n = 191 D, C Mean Importance 60% Mean Performance Performance 59 Southeastern Institute of Research
  • 60. While Arlington Importance of County Investment County currently has a world class transportation Maintaining transportation system (D infrastructure in 29% 69% 98% only, n = 35) place, there is a clear perceived Improving the transportation system 29% 50% 79% need among business leaders to Developing and improving the technology 38% 35% 73% maintain and infrastructure constantly improve the systems to Attracting more private businesses 34% 37% 71% meet the growing community needs. Providing more parking 29% 36% 65% Providing more affordable housing options 21% 30% 51% Developing urban villages 30% 20% 50% Attracting more government jobs 24% 24% 48% Providing workforce training opportunities 18% 18% 36% 4 5 - Very important 0% 20% 40% 60% 80% 100% n = 191 D-C5, C-B16. How important is it for the County to invest in each of the following? Please use a D, C scale of 1 to 5 where “1” is “Not at all Important” and “5” is “Very Important.” 60 Southeastern Institute of Research
  • 61. Implication Arlington County currently has a positive reputation among business leaders as a place to live, work and conduct business, and transportation contributes to the positive view. Focus on continual improvements to the transportation system is crucial to maintaining the County’s metro area and national advantage. Purposeful development that aligns with the public transportation system is essential. 61 Southeastern Institute of Research
  • 62. Transportation Satisfaction and Concerns 62 Southeastern Institute of Research
  • 63. 5 Even before its expected growth, Arlington County is considered to have challenges, including parking and traffic congestion, for SOV drivers. Regional transportation system integration shows some shortcomings. 63 Southeastern Institute of Research
  • 64. Overall satisfaction (ratings of 4 + 5) with both the Transportation System Satisfaction regional and Arlington County While overall satisfaction with the regional transportation systems is down 1 county transportation system has and slightly from remained steady, fewer business leaders 5 - Very satisfied 2007, with those 4 indicating they are consider their satisfaction level to be the “Very Satisfied” 0.8 highest than in 2007. down significantly. 62% 61% 0.6 51% 50% 17% Focus group 14% 32% participants felt 0.4 24% that, in general, Arlington’ s transportation 0.2 44% system sets it 36% 30% apart, but may not 27% be available to all county workers. 0 2007 Arlington County transportation system, 2012 2012 n = 212 D1-D, C1-H, C. Overall, how satisfied are you with the regional transportation system? H, D, C D2-D, C2-H, C. And how satisfied are you with the transportation system in Arlington County? 2007 n = 120 64 Southeastern Institute of Research
  • 65. Arlington County Transportation The majority of developers and System Ratings business leaders alike consider Arlington County Access to transportation options (D only, n = 35) 49% 26% 75% to have access to multiple Reliability of travel options (D only, n = 35) 54% 17% 71% transportation options. Availability of multiple different transportation options 42% 20% 62% Availability of taxis 41% 17% 58% Quality of transportation options (D only, n = 35) 46% 9% 55% Ease of getting around without a car 33% 16% 49% Regional coordination of the transportation system 26% 10% 36% Ease of getting around in a car 22% 7% 29% Availability of parking 20% 7% 27% 4 5 - Excellent 0% 20% 40% 60% 80% 100% D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following? n = 212 H, D, C Southeastern Institute of Research 65
  • 66. The biggest transportation Arlington County Transportation concerns among business leaders: Areas for Improvement Lack of available parking 34% rating as “Poor” (1 or 2). Neg. Pos. Ease of getting around in a car Difficulty in getting 37% 12% 25% 22% 7% 29% around in a car 37% rating as “Poor” (1 or 2). Availability of parking 34% 9% 25% 20% 7% 27% Regional coordination of the transportation system 17% 4%13% 27% 10% 37% Regional coordination of the transportation Ease of getting around system, while not without a car 14% 4%10% 33% 16% 49% rated poorly, received a mediocre 0% 20% 40% 60% 80% 100% rating, with 45% rating it as a 3. 1 - Poor 2 4 5 - Excellent D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following? n = 212 H, D, C Southeastern Institute of Research 66
  • 67. Concerns About Arlington County Open-ended question. Transportation System 18% Metro issues 16% Note: See 11% Appendix for full Traffic congestion Bus issues listing of open- and parking are 10% significant 7% ended questions. concerns. System aging/capacity 4% Business leaders 4% also cite metro and bus Off hours public transport 4% issues, including 3% regional coordination and Connectivity to other areas 2% connectivity. 2% 23% No particular concerns 19% 0% 20% 40% 60% 80% 100% n = 112 H, C C4. What concerns, if any, do you have regarding Arlington County’s transportation system? 67 Southeastern Institute of Research
  • 68. Open-ended Suggested Improvements to Arlington question. County Transportation System Metro related 14% Suggested improvements Bike related 11% Note: See from qualitative Appendix for full research Parking related 11% participants listing of open- include aligning Connect regional modes 9% ended questions. development with the metro Bus concerns 8% system, expanding 8% the network of More public transit bike paths and Information technology keeping 6% transportation I-66 congestion 5% costs to a minimum. Efficient N/S Other responses 32% routes are specifically No particular concerns 15% needed. 0% 20% 40% 60% 80% 100% n = 114 C5. What improvements should the County make in terms of the transportation system? H, C 68 Southeastern Institute of Research
  • 69. In Transportation System’s Positive Effects general, business leaders considered the transportation on Businesses (1/2) system to have greater impacts on businesses in 2007 than in the most Ability to recruit employees, 2012 34% 36% 70% recent survey. 2007 41% 28% 69% Customer ability to reach biz, 2012 31% 39% 70% Qualitative research 2007 39% 30% 69% participants report that businesses Access to broad workforce, 2012 37% 31% 68% elect to locate in Arlington County 2007 38% 29% 68% because of the transportation system and the Ability to retain employees, 2012 37% 27% 64% difficulty of 2007 37% 25% 62% mobility in the district. Employee morale, 2012 34% 29% 63% 2007 42% 15% 57% 4 5 - Very positively 0 0.2 0.4 0.6 0.8 1 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 69 Southeastern Institute of Research
  • 70. In Transportation System’s Positive Effects general, business leaders considered the transportation on Businesses (2/2) system to have greater impacts on Employee productivity, 2012 34% 27% 61% businesses in 2007 39% 16% 56% than in the most recent survey. 33% 26% 59% 2007 39% 24% 63% Qualitative research Employee health, 2012 37% 20% 57% participants report 25% 8% 32% that businesses elect to locate in Arlington County 34% 18% 52% because of the 2007 29% 15% 44% transportation system and the Cost to obtain supplies, 2012 30% 19% 49% difficulty of mobility in the 29% 18% 47% district. 28% 21% 49% 2007 22% 17% 39% 4 5 - Very positively 0 0.2 0.4 0.6 0.8 1 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 70 Southeastern Institute of Research
  • 71. 6 of 8 hotels Transportation System’s 2012 Effect on: indicated that Negative Effects Positive Effects transportation affects their ability 70% Ability to recruit employees 6% 34% 36% to attract guests. Customers' ability to reach business 11% 31% 39% 70% 4 of 8 hotels indicated that transportation Access to broad workforce 7% 37% 31% 68% affects the room rates they are able Ability to retain employees 7% 37% 27% 64% to charge. 1 - Very negatively Employee morale 13% 34% 29% 63% All hotels offer 2 some sort of Employee productivity 12% 34% 27% 61% transportation 4 assistance to their Employee attendance 10% 33% 26% 59% guests. 5 - Very positively Employee health 8% 37% 20% 57% Cost to deliver services/products 11% 34% 18% 52% Cost to obtain supplies 11% 30% 19% 49% Emergency preparedness 16% 28% 21% 49% 0% 20% 40% 60% 80% 100% 2012 n = 177 C7. In what ways and to what extent does the quality of the transportation system in Arlington H, C County affect your organization’s ability to conduct business? 71 Southeastern Institute of Research
  • 72. 6 of 8 hotels Transportation System’s 2012 Effect on: indicated that transportation affects their ability Emergency preparedness 5% 11% to attract guests. 4 of 8 hotels Employee morale 2% 11% Negative effects of indicated that the transportation transportation Employee productivity 3% 9% system include lack of affects the room rates they are able Cost to deliver services/products 4% 7% emergency to charge. preparedness, emplo Cost to obtain supplies 2% 9% yee performance and All hotels offer some sort of Employee attendance 2% 8% the costs associated transportation with transporting assistance to their Customers' ability to reach business 2% 7% goods or services. guests. Employee health 1% 7% Access to broad workforce 2% 5% 1 - Very negatively Ability to retain employees 1% 6% 2 - Somewhat negatively Ability to recruit employees 2% 4% 0% 10% 20% 30% 40% 50% 2012 n = 177 C7. In what ways and to what extent does the quality of the transportation system in Arlington H, C County affect your organization’s ability to conduct business? 72 Southeastern Institute of Research
  • 73. In Transportation System’s Negative Effects general, business leaders considered the transportation on Businesses (1/2) system to have greater impacts on Emergency preparedness 12% businesses in 2007 11% than in the most recent survey. Employee morale 11% 15% Qualitative research Employee productivity 9% participants report 11% that businesses elect to locate in Arlington County Employee attendance 9% because of the 15% transportation system and the difficulty of Cost to obtain supplies 9% mobility in the 13% district. Customer ability to reach biz 8% 13% 2012 2007 0% 10% 20% 30% 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 73 Southeastern Institute of Research
  • 74. In Transportation System’s Negative Effects general, business leaders considered the transportation on Businesses (2/2) system to have greater impacts on 7% businesses in 2007 Cost to deliver svcs/products 14% than in the most recent survey. Ability to retain employees 6% 16% Qualitative research participants report that businesses Access to broad workforce 6% elect to locate in 12% Arlington County because of the transportation Employee health 6% system and the difficulty of 8% mobility in the district. Ability to recruit employees 5% 16% 2012 2007 0% 10% 20% 30% 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 74 Southeastern Institute of Research
  • 75. Implication While there may not be a solution, it is important to acknowledge the challenges that traffic congestion presents. Parking solutions should be a constant consideration, and continuing efforts to manage a seamless regional system will allow commuters to more easily accomplish non-SOV travel. 75 Southeastern Institute of Research
  • 76. 6 Few business leaders are currently aware of Arlington County’s goal to manage rush hour traffic. While some question how realistic the goal actually is and are unsure how hard the County is working to achieve the goal, they do nonetheless acknowledge its importance. 76 Southeastern Institute of Research
  • 77. Similarly, qualitativ 87% of Business Leaders Are Unaware of e research participants were Arlington County’s Rush Hour Traffic Goals largely unaware of Arlington’s goal. Nonetheless, they agreed that the rush hour traffic goal is important and noted that in No order for it to be achieved, the 87% County must be more flexible in terms of acquiring and locating businesses adjacent to Yes existing sustainable 11% transportation options. Not sure 2% D15 –D. C9-H, C. Arlington County would like to keep rush hour traffic at no more than 5 percent n = 209 above 2005 levels for the next 20 years, even though population and employment in the County will H, D, C grow. Prior to this survey, were you aware of this goal? 77 Southeastern Institute of Research
  • 78. A minority, 11% of Business Leaders’ Attitudes business leaders, indicated knowledge of About Rush Hour Traffic Goals Arlington County’s rush hour traffic goal. The majority It is important to achieve this… 33% 28% 61% consider it to be important and in the best interest of the County, although The goal is in the best interest… 33% 28% 61% relatively few consider the County to be working diligently to achieve it. The County needs to do more… 31% 22% 53% This goal is realistic 18% 8% 26% The County is working hard… 19% 6% 25% 4 5 - Strongly agree 0% 20% 40% 60% 80% 100% n = 209 D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a H, D, C scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.” 78 Southeastern Institute of Research
  • 79. Business Leaders’ Attitudes One-third of About Rush Hour Traffic Goals business leaders feel that % Disagree % Agree Arlington County’s traffic It is important to…4% 9% 33% 28% goal is unrealistic. The goal is in the best interest…3% 6% 33% 28% The County needs to do…4% 5% 31% 22% 1 - Strongly disagree This goal is realistic 12% 20% 2 18% 8% 4 5 - Strongly agree The County is working hard…4% 15% 19% 6% 0% 20% 40% 60% 80% 100% n = 209 D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a H, D, C scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.” 79 Southeastern Institute of Research
  • 80. Focus group Business Leaders’ Attitudes About Rush participants noted that pubic transportation Hour Traffic Goal options need to increase with increases in population and business. After being told of Arlington Specifically, they County's 20 year growth questioned the predicitons, the percent of opportunity to business leaders considering the expand the metro 28% 48% 76% system, as the Arlington County goal to be orange line is reportedly important jumped from 61% to currently 76%, with "very important" overcrowded. jumping from 28% to 44% Focus should be kept on those travelling through, as well as within, the County. 4 5 - Very important 0% 20% 40% 60% 80% 100% D17-D. C11-H, C. According to some predictions, over the next 20 years, the population of Arlington County is expected to grow by approximately 20%, and the number of individuals employed by businesses in the County is expected to grow by 30%. If those predictions are accurate, how n = 209 important is the County’s goal to keep rush hour traffic at no more than 5% above 2005 levels? H, D, C Please use a scale where “1” means “not at all important” and “5” means “very important.” 80 Southeastern Institute of Research
  • 81. Allocation of Transportation Infrastructure Funding for Arlington County Average amount allocated out of $100 total. Information $19.71 Services $16.94 Total sample $19.71 average in ( ). ($19.18) $29.55 Transit $33.00 ($29.86) $26.39 C-Level $32.58 Developers Parking $24.15 ($30.26) HR $25.00 ! Caution ! Small Sample $39.92 Roads $34.53 Sizes HR and Developers. ($39.44) $44.21 $- $10.00 $20.00 $30.00 $40.00 $50.00 n = 212 H, D, C D6-D. C6-C, H. If you had $100 to allocate across the following parts of Arlington County’s H = 21 transportation system, how would you do it? D = 35 C = 156 81 Southeastern Institute of Research
  • 82. Implication As few business leaders are aware of the County’s current traffic goal and many are not of the mindset that the County is working hard to achieve what is considered to be an important goal, proactive communication about the goal and steps taken to achieve it is paramount. 82 Southeastern Institute of Research