Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.be

1. A positive business impulse through mobile applications

2. Overview of MobileWeb.be Plug & Play Solutions Mobile Internet Mobile Payment Mobile Entertainment Mobile Marketing Connectivity & Messaging

3. SMS improves efficiency of business processes

4. SMS improves efficiency of business processes - 1 - It saves €€€

5. SMS improves efficiency of business processes - 2 - It’s very personal

6. SMS improves efficiency of business processes - 3 - It’s actually being read!

7. SMS improves efficiency of business processes - 4 - You reach everyone

8. SMS improves efficiency of business processes - 5 - It is extremely fast

9. SMS improves efficiency of business processes - 6 - You get feedback!

10. SMS improves efficiency of business processes - 7 - Hey, it’s trendy

11. High impact SMS applications

12. Some reference customers and partners

13. Plug & Play Connectivity Solution How do we help our customers?

14. Web or App? ? App Web

15. Framework for developing a mobile media strategy Mobile internet is rapidly growing, especially among youngsters and professionals. News and entertainment are top categories. User experience and speed make the difference. Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes. Yes, you can ... make money on mobile. But don’t expect short term miracles.

16. Mobile advertising market will be bigger than internet advertising market “In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google

17. Rapid evolution of the mobile internet after a slow start 3G Broadband Smartphones Flat rate plans Gartner prediction 2008 2011 1999

18. Website versus mobile site consumption Website Mobile

20. 89.000 apps

21. 97.000 apps seen

22. 24% free apps

23. 21.500 publishers

25. Avg price 3 USD

26. Total revenue estimate: 200 – 360 mio USD/quarterSource: Apple, Wikipedia, Bernstein Research

27. Games, entertainment and books are the main categories in the iTunesAppStore

29. Accessible on 1 OS/platform

33. App Store

35. Per download/subscription

36. AdvertizingMonetization

37. Google “bets on the mobile web” and mobilizes all the existing internet services

38. Plug & Play Mobile Internet Server MobileWeb offers a complete solution to launch your business on the mobile platform

40. XML RSS SOAP MobileWeb Mobile InternetServer Content Maximum reuse of existing content and feeders MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content

41. Plug and play modular solutions allow for quick and low cost implementation tracks Live sports News publishing Event catalog Lead generation Web-to-mobile gateway

42. MobileWeb has a proven experience to bring your business a positive impulse through mobile applications Plug & Play Mobile Internet Server Plug & Play Connectivity Solution