Gen M, otherwise known as Generation Mobile, is a group of workers that relies heavily on mobile in their work and personal lives. However, 58% experience guilt when mixing work and personal communication. Learn more in this Slideshare!

2. More than 3,500 professionals
Across six countries: France,
Germany, Japan, Spain, UK,
USA
Conducted by Harris Poll from
Dec. 2014 to Jan. 2015
2015 Gen M Survey:
How is mobile changing our work style?

3. … are professionals who are highly dependent
on mobile for both work and personal tasks.
18-34 year old males
people with children
under 18 at home.
Best represented by:

4. … relies on mobile for business
activity outside of work and
personal activity at work.
64%
(at least once a day
outside of work hours)
82%
(at least once a day
during work hours)
…does 26%of its work on
smartphones and tablets.

5. 51%
check or send
work email at
least once a day.
send work text
messages at least
once a day.
check or send
personal email at
least once a day.
send personal text
messages at least
once a day.
make work voice
calls at least
once a day.
look up work-
related information
at least once a day.
make personal
voice calls at
least once a day.
check or use social
media at least once
a day.
43% 57%60%
46% 34% 50%53%
During work hoursDuring personal hours

6. 58%
feel guilty when
receiving personal
communications at
work.
Feels guilty
60%
would leave their job if
their employer did not
allow remote work or
restricted their ability
to do personal tasks
at work.
Demands
flexibility
29%
would leave their job if
their employer could
access personal emails,
texts, photos, or videos
on their smartphones or
tablets.
Values
privacy

7. 30% 29% 28% 26% 25%
19%
Spain
% of work done
on smartphones
and tablets
France Germany UK USA Japan
Professionals around the world
blend their work and personal
lives differently:
Spanish more likely
than others to do
mobile work while
using public
transportation
French more
likely than others
to do mobile work
while driving
Germans more likely
than others to feel
guilty with personal
communications at
work
British more likely
than others to use
mobile to monitor
their home during
the work day
Americans more
likely than others
to do mobile work
while using the
bathroom
Japanese less likely
than others to do
mobile work while
watching TV

8. of Gen M either own
or are planning to
buy a wearable
device.
42%
of those individuals plan
to use their wearable
device for work tasks.
95%
Work tasks include:
Taking phone calls 58%
Reading email 56%
Writing email 45%
Getting alerts 44%
Accessing calendar 40%
Reading documents 37%
Surfing intranet 30%

9. Accept shifting work styles
Map representative work
flows to understand the
decisions employees are
making to be productive so
that you can improve their
experiences.
Set top-down boundaries
Lead from the top by setting
reasonable boundaries.
Connectedness can result in
employee empowerment and
productivity if done well but
exploitation and guilt if not.
Secure data selectively
Protect business data without
compromising the privacy of
personal data no matter who
owns the mobile device. Most
devices will be used for both
work and personal tasks.
We live in a connected culture. Companies must support the Gen M
work style without guilt and with high standards of quality and fairness.
Flexibility will be the battleground for recruitment and retention.
Establish clear goals
Agree on what needs to get
done so employees can hit
targets regardless of where
the work happens. Have
open conversations about
the role of shadow tasking.