Zeebox - Mobile Creatives - Second Screen

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Mobile Creatives

Zeebox presentation slides from the Mobile Creatives meetup on the 12th of June 2013

Technologie Unterhaltung & Humor

2 | zeebox @ Pinewood studios
Multitasking is on the rise – and TV viewing is one of its key areas
2 | © zeebox Ltd
77%
TV is watched with devices
77% of the time viewers
watch TV with another device
34% 49%
Which devices?
34% with a PC/laptop,
49% with a smartphone

4 | zeebox @ Pinewood studios
What do people want from a complementary second screen TV
experience?
4 | © zeebox Ltd
zeebox is much more than a
TV guide and remote control
1.  Discovery: help choose what to watch & control the TV
2.  Social: connect & share with friends
3.  Information: dive deeper into whatever is on screen
4.  Participation: interactivity, extra content, 2-way TV
5.  Shopping: convert TV stimuli into frictionless buys
zeebox aggregates the 5 consumer wants
of the second screen in one place

5 | zeebox @ Pinewood studios
zeebox was created to deliver all the key user wants for the 2nd screen,
and to merge them through the knowledge of context
…pulls together matching
digital content & services…
zeebox analyses live TV
to understand the context
of what’s on air…
…and augments every TV show
second-by-second with relevant
experiences
Which friends are watching?
What are people saying?
Who plays Sherlock?
Where can I buy the T-shirt?
5 | © zeebox Ltd

7 | zeebox @ Pinewood studios
7 | © zeebox Ltd
TV show

8 | zeebox @ Pinewood studios
8 | © zeebox Ltd
TV Rooms

9 | zeebox @ Pinewood studios
9 | © zeebox Ltd
TV Rooms

10 | zeebox @ Pinewood studios
10 | © zeebox Ltd
TV Rooms

11 | zeebox @ Pinewood studios
Our broadcast partners are using the zeebox toolkit to great effect in
engaging audiences and creating new kinds of TV experiences
11 | © zeebox Ltd
Show Engagement % by Minute
First Screen Calls to Action to enhance the
show experience…
…with “Feedback loop’ showing
viewers the results of their action
(social chat, vote, poll or game).. …leading to exceptional audience engagement

12 | zeebox @ Pinewood studios
12 | © zeebox Ltd

13 | zeebox @ Pinewood studios
13 | © zeebox Ltd
The Voice
NBC
Play-along
Live talent chat

15 | zeebox @ Pinewood studios
15 | © zeebox Ltd
Eurovision
Song Contest
Interactive scoreboard

16 | zeebox @ Pinewood studios
16 | © zeebox Ltd
The Apprentice Play-along
Playalong prediction game

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Zeebox - Mobile Creatives - Second Screen

1. June 2013 Mobile Creatives

2. 2 | zeebox @ Pinewood studios Multitasking is on the rise – and TV viewing is one of its key areas 2 | © zeebox Ltd 77% TV is watched with devices 77% of the time viewers watch TV with another device 34% 49% Which devices? 34% with a PC/laptop, 49% with a smartphone

3. 3 | zeebox @ Pinewood studios Multi-screening has the power to change TV profoundly 3 | © zeebox Ltd 1. Creatively Break free from uni-directional programming; Enhance the linear schedule 2. Commercially Cut the funnel from stimulus to purchase or brand engagement down to zero

4. 4 | zeebox @ Pinewood studios What do people want from a complementary second screen TV experience? 4 | © zeebox Ltd zeebox is much more than a TV guide and remote control 1.  Discovery: help choose what to watch & control the TV 2.  Social: connect & share with friends 3.  Information: dive deeper into whatever is on screen 4.  Participation: interactivity, extra content, 2-way TV 5.  Shopping: convert TV stimuli into frictionless buys zeebox aggregates the 5 consumer wants of the second screen in one place

5. 5 | zeebox @ Pinewood studios zeebox was created to deliver all the key user wants for the 2nd screen, and to merge them through the knowledge of context …pulls together matching digital content & services… zeebox analyses live TV to understand the context of what’s on air… …and augments every TV show second-by-second with relevant experiences Which friends are watching? What are people saying? Who plays Sherlock? Where can I buy the T-shirt? 5 | © zeebox Ltd

6. TV guide

11. 11 | zeebox @ Pinewood studios Our broadcast partners are using the zeebox toolkit to great effect in engaging audiences and creating new kinds of TV experiences 11 | © zeebox Ltd Show Engagement % by Minute First Screen Calls to Action to enhance the show experience… …with “Feedback loop’ showing viewers the results of their action (social chat, vote, poll or game).. …leading to exceptional audience engagement

17. Thank you!

Zeebox - Mobile Creatives - Second Screen

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