MobiNear BlueNFC now enables future NFC applications with current existing Bluetooth enabled Mobiles.

1. Mobi Near
BlueNFC
Discover the Digital World around you

2. Technologies Sans-Fil
Technologies sans-fil (2008 mondial):
#1 GSM 3B http://www.gsmworld.com / Informa
#2 Bluetooth 2B http://www.bluetooth.com / ABI Research
#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat
1000
750
GSM
Mu 500
Bluetooth
WiFi
WiFi Mobile
250
0
2005 2006 2007
Sources: Gartner, Wireless Intelligence, In-Stat

3. Bluetooth Mobiles Worldwide
Estimated in use Bluetooth Mobiles
US: ~20% Europe: ~60% Asia: ~20%
(Africa: < 10%) (Japan: < 10%)
Source: MobiNear estimates after discussions with Bluetooth SIG

4. Bluetooth on Mobile
100
90
80
70
Bluetooth (in
Advanced European
60 Countries)
Bluetooth
% 50 . (Worldw ide)
Flashcode (France)
WiFi (Worldw ide)
40 Open WiFi (France)
NFC (France)
30 UWBi (Worldw ide)
WiMaxi (Worldw ide)
20 Sources: Gartner, ABI, AFMM,
Bluetooth SIG, MobiNear estimations
10
0
2005 2006 2007 2008 2009 2010 2011 2012

5. NFC success story in Japan
● July 2004: Launch by NTT DoCoMo In Europe: Vodafone ?
● i-mode FeliCa: a technology from In Europe: Orange + Thomson ?
FeliCa Networks (Sony + NTT DoCoMo) Who will pay for the + $5 phone BOM ?
● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers
subsidies. In Europe: Vodafone to pay for readers ?
● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT
DoCoMo. In Europe: Orange to buy a stake in BNP ?
In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.
● Nov. 05: Launch of Mobile credit card platform quot;iDquot;
● 2005: Partnerships with retail, bank, transport, ...
● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants,
taxis
● Jan. 2006: 10 millions of i-mode FeliCa sold.
● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted
Source: from a Jap'Presse presentation on NFC at MobileMonday

6. BlueNFC, Pourquoi ?
Utiliser Bluetooth pour préparer les usages NFC
Avantages:
● > 50% de terminaux compatibles au lancement
(Terminaux Java & Bluetooth)
● Gagner 7 ans sur le marché
(NFC: 20% en 2012; Bluetooth: 20% en 2005)
● Coût bas (volumes Bluetooth)

7. MobiNear BlueNFC
1-3
Mbps
10 cm
Simple Operation Secured Connection Efficient Transfer

8. Comparaison des technologies
Bluetooth BlueNFC NFC
Point-to- Point-to-
Network Type Point-to-point
multipoint multipoint
< 0.1m – 10m
Range 10m & < 0.2m
Programmable
721 kbit/s 721 kbit/s
Speed 424 kbit/s
3 Mbps 3 Mbps
Typ.: 3 s
Set-up time 6s < 0.1 s
1-6 s
Compatible
No No Yes
with RFID
Yes with Yes with
Zero Click No
Software Software
Yes with Yes with
Security No
Software & SIM Software & SIM
Source: http://en.wikipedia.org/wiki/Near_Field_Communication

9. Applications BlueNFC ?
 Shopping:
carte de fidélité, paiement en magasin
 Mobilier urbain:
couponing, promotion (bandes annonces),
informations, URL, dial-up
 Transports (lecture en ~3s):
achat, stockage, validation de titres
 Services publics:
informations, URL, dial-up

10. Usages BlueNFC
Applications Energy BlueNFC Remarks Best Solution
Transport / Fast Read Time
Reader No NFC
(e.g. Tube) 3s Typ.
Transport / Slow
Reader Yes BlueNFC
(e.g. Plane)
BlueNFC with
Payment Reader Yes
Software & SIM
Physical BlueNFC with
Reader Yes
Access Control Software & SIM
Network / PC BlueNFC with
Reader Yes
Access Control Software & SIM
PayTV / VoD BlueNFC with
Reader Yes
Access Control Software & SIM
BlueNFC & BlueNFC &
Ticketing Mobile ! Yes
Flashcode Flashcode
BlueNFC & BlueNFC &
Ticketing via URL Reader Yes
Flashcode Flashcode
Compatible
RFID Mobile ! No NFC
RFID: No
Loyalty Reader Yes BlueNFC
Couponing Reader Yes BlueNFC
Information Reader Yes BlueNFC
Security Check
Reader Yes BlueNFC
Points Control
Easy
Reader Yes BlueNFC
Bluetooth Pairing
Compatible A/V
Advertising Reader Yes BlueNFC
Source: MobiNear Multimedia: Yes

11. Le lecteur : La MobiNear Box
Internet
/ Ethernet
/ GSM Data


12. MobiNear Box: Technology
4km/h
10m
 20m

13. MobiNear Box: Technology
4km/h 4 km/h  18 s
10 km/h  7 s
10m
 20m MobiNear
3s Typ.

14. MobiNear Box advantages
● Easy Installation
(Plug & it securely connects)
● Easy Management: 100 % Web Operated
(Control: Push On/Off, Black listing, Content, ...)
● Upgradable: On the field remotely
● Low Cost Subscription Fees

15. Exemple: Paiement
J2ME
=

16. La Securité
J2ME
Internet JSR-172 Application JSR-82
https://
JSR-177
PKI

17. La Securité: Multi-Applications
J2ME J2ME J2ME
Application Application Application
MIDlet MIDlet MIDlet
e.g. Access_1 e.g. Bank_1 e.g. Tickets_1
JSR-177
CARDlet CARDlet CARDlet
e.g. Access_1 e.g. Bank_1 e.g. Tickets_1

18. Application BlueNFC Mobile
 Parc mobile quot;upgradablequot; important:
Déploiement BlueNFC Mobile Sécurisé en OTA
(~10% de terminaux en France dès le 1er jour)
 Support Application Auto-Start (Zero Click)
 Application Interactive & Programmable (Java)
 Solution Multi-Opérateurs
 Solution Multi fabricants de téléphones
 Solution Multi-Langues
 Solution Multi-Services

19. Demo

20. Merci pour votre attention.
Des Questions ?
Mobi Near
Discover the Digital World around you
Christian CHABRERIE, Ph.D.
Founder & CEO
christian.chabrerie@mobinear.com

21. Démos BlueNFC
Exemple 1:
Carte de Fidélité Mobile
(Multi-Cartes)
Exemple 2:
Audioguide pour les Musées
(Multi-langues)

22. Démo:Multi-Zones SmartPoster

23. Blue NFC