1. Publishing – The Changing
Landscape
MobStac

2. Publishing Industry
• The publishing industry has
evolved over the years but the
idea has remained consistent.
Publishing is the mass
distribution of printed books,
newspapers and other
informative original content.

3. Traditional Publishing vs. Digital Publishing
• Traditional publishing is viewed as books, magazines and
newspapers; tangible items sold in stores and delivered to
homes.
• Digital publishing is the constantly evolving trend we have
seen with the advent of e-books, websites and blogs
distributing traditional publishing content through laptops,
tablet and smartphone devices.
•

4. Adoption Rate for Digital Publishing
• Increase in tablet devices
– Tablets and e-books have become increasingly popular worldwide and adoption
rates are projected to reach 15 to 20 percent of populations in developed
countries in the near future, according to a Bain & Company Inc. report.
• Changing consumer behavior
– These e-book and tablet devices are also changing where and how frequently
users interact with their desired content.
– The Bain & Company report states that more than 40 percent of those with a
mobile device read more than they did before owning an e-book or tablet.
– The portability of these devices allow users to read magazine and news articles
easier on-the-go, increasing the need for quick load times and mobile-friendly
websites.
• Content consumed by readers
– The content that users consume on their e-book and tablet devices range from
books, investigative and financial reports and sports coverage users are willing to
pay for and free content like reference books, maps and local news articles.

5. Comparative Analysis: Reader’s Digest
Reader’s Digest has been a popular American magazine since 1922 and has
grown to publish print editions in more than 70 countries today.
The magazine filed for bankruptcy in February of this year and has been
freed of $365 million in debt. The magazine now plans to restructure their
business model mainly focusing in the digital realm.
In December of 2012 digital copies of Reader’s Digest outsold print editions
for the first time thanks to the increased popularity in e-book and tablet
devices as well as Reader’s Digest finally adopting a mobile-friendly platform.
Many believe the magazine should follow the direction Newsweek took in
2011 by completely scrapping their print edition to focus on the much
cheaper digital publishing platform.

6. What it means for Publishers
• Publishers need to acknowledge the fact that the way
consumers are reading publications is shifting from print to
digital. Since the advent of e-books, tablets and smartphones
consumers have found easier, more convenient ways to access
their favorite publications.
• In order to continue to reach their audience publishers need
to adapt to the mobile web and provide their readers with
mobile-friendly ways to access their publication.
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7. Advantages of the Digital platform over the Printed
page
• Hybrid • Interactive
• Mobile devices, websites and apps
• Digital platforms allow publishers
are inherently interactive. Users are
to create content mixed with other
able to click into links directly on
forms of media like high-definition
their device and interact with
visuals, audio, music and narration.
countless aspects of a publisher’s
• Non-Linear content at once.
• Mobile-friendly websites and apps • Social
allow users to search for content • Social media sites like Facebook and
throughout their entire publication Twitter have gained an exceptional
using phrases and keywords. Their following and are widely used
search compiles lists of related around the world. These sites drive
articles and reports the user is able high levels of engagement and
to choose from, meeting their interaction as well as allow
reading wants and needs quickly publishers to track the conversation
and effectively. about their publication.

8. MobStac and Publishing
The Hindu
The Hindu came to Mobstac when they realized that 4 percent of their
online readership was coming directly from a mobile device.
When Mobstac launched The Hindu’s mobile site the number jumped
from 4 to 10 percent and continues to grow daily. Since the mobile
website’s launch The Hindu clocks more than 150,000 mobile views per
day thanks to the Mobstac-powered mobile-friendly site.

9. MobStac and Publishing
allAfrica
Nearly 40 percent of allAfrica’s visitors came from a mobile device and
they needed to create a mobile-friendly website to cater to these visitors.
With over 120 sections of content this was a tremendous undertaking for
Mobstac.
In November of 2011 Mobstac launched allAfrica’s first mobile website in
English and French, since then allAfrica’s mobile revenue channel
continues to grow exponentially.

10. Be a Leader, Not a Follower
• Go Digital with MobStac
– Boost your mobile presence and see immediate results
with a Mobstac powered mobile site and app. Mobstac’s
cloud function allows publishers and businesses to easily
manage and track their mobile sites and apps from any
Internet-enabled device while the professionals at
Mobstac keep it up-to-date and running efficiently for you
and your customers.

11. Mobile is the new web
• MobStac converts your existing online content into mobile &
tablet websites that can be accessed across every available
device
• Key features of MobStac
– Unified dashboard to easily manage your mobile sites and
apps
– HTML5 enabled assets
– Seamless integration with your existing CMS / Website
Try MobStac NOW
(It’s free)

12. Wondering if you need a mobile presence?
Call us for a FREE consultation
Isis Singh | Content Marketing
Email us: isis@mobstac.com
Call us: +1 (408) 413 3613

13. THANK YOU