At the MnSearch Snippet #11 event held at Spyder Trap in Minneapolis, MN on January 29, 2014, Manny Rivas presented his slidedeck "Video Strategy & Launching a Holistic Campaign."
21. Strategic Approach
• What’s the purpose?
• How does it fit with other marketing initiatives?
• What are your goals/KPI’s?
@mannyrivas
22. How To Win With Video
1.
2.
3.
4.
5.
Great content
Target audience
Connected user base
Optimization for discoverability
Budget to seed engagement
@mannyrivas
28. Look for Great Content In
Different Mediums
•
•
•
•
•
•
Blog Posts
Journal Articles
Infographics
Historical photos
Training Materials
Presentations
@mannyrivas
29. Look for Great Content In
Different Mediums
•
•
•
•
•
•
Blog Posts
Journal Articles
Infographics
Historical photos
Training Materials
Presentations
@mannyrivas
38. Keep in mind
• Success will be determined by the research and
relationships you build well before the video is
created.
• Your audience shares in other channels:
– Blogs
– Forums
– Social
@mannyrivas
44. Finding Comments by Vertical or Interest
Comments only
Video Theme
Identifying Phrase
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45. Finding Channels by Vertical or Interest
User channels only
Vertical or Interest
Location
@mannyrivas
46. Your Organic Rollout Checklist
•
•
•
•
•
Submit to blogs for write ups
Seed with connected user base
Share in social
Share internally
Embed on your site and/or blog
@mannyrivas
52. Contact Us
Duluth, MN
St. Paul, MN
9 West Superior St
Suite 200 55802
Office: (218) 727-4325
366 Wacouta St
55101
Office: (651) 330-4966
Email
Twitter
Facebook
info@aimclear.com
@aimclear
Facebook.com/aimclear
@mannyrivas
Hinweis der Redaktion
What brings us together and it stems from common interest or need
It is the voice and personification of a brandCompanies spend 100s of thousands of dollars each year to have a well baked edcal churning out quality contentObviously an investment like this requires a sound strategy. That strategy should really begin with two questions.
Who is your audience and why do they care?
Who is your audience and why do they care?
Who is your audience and why do they care?
Walt lost sight of his primary goal which may have been prevented had he preset solid supportive KPIs.
You can wrap a turd up in a bow all you like, I can promise you this, the recipient of your shitty gift will end the relationship upon receipt of your bow wrapped turd
It’s the % of viewers who remain engaged from beginning to end
Sometimes you have to get to know somebody before they’ll make out with you