1. JORDON MEYER
• Director of Digital Marketing @ Globe University
• O w n e r @ J o r d o n M e y e r L L C
• P a r t n e r @ G r a n u l a r C o n s u l t i n g
@J ORDONMEYER
Local PPC Mastery
10. Local PPC Basics: Why Do It?
• Common sense usability improvement
• ~10% CTR Boost
• Take up more ad real estate
• Search Network only
• Search Network with Display Select
• Display Network only
20. Location Targeting: US Types (In Google)
Targeting Type Count
Postal Code 33,046
City 17,071
County 3,098
Neighborhood 536
Congressional District 436
DMA Region 210
University 169
Airport 168
Municipality 128
State 51
Country 1
https://developers.google.com/adwords/api/docs/appendix/geotargeting
31. Data Viz Tools
Free:
Google Fusion Tables*
Excel PowerMap
Not Free:
Tableu
Espatial
Birst
*That’s what I used.
32. Thanks!
JORDON MEYER
• D i r e c t o r o f D i g i t a l M a r k e t i n g @ G l o b e U n i v e r s i t y
• O w n e r @ J o r d o n M e y e r L L C
• P a r t n e r @ G r a n u l a r C o n s u l t i n g
@ J O R D O N M E Y E R
J o r d o n M e y e r . c o m
G r a n u l a r C o n s u l t i n g . c o m
Hinweis der Redaktion
Mention Google Beta? Whole ad click to call. New C2C pricing coming. $1, CPC, new CPC+
Wrote a post in 2009 with a TEXT list of 50 states
The reason why you target multiple locations is to adjust your bid based on performance.
Zip codes, demographic with income, etc
55,000 targets
If you’re targeting the US…we need to talk about your geo targeting
If you leave here and continue to target ALL US, we need to talk about your geo targeting
Take these views and analyze in Excel – sort by conversions, CPC, etc