42. YOUR SOCIAL MEDIA
GOALS
Be seen as a thought leader in your issue area
ID & mobilize new people for your cause
Crowdsource, or get feedback, on ideas
What are your goals?
64. OPPORTUNITY
“Think about the information you are
sharing online and who might be reading
it – but not from a place of fear or
‘something bad will happen.’ Also think
about opportunities and benefits.”
Beth Kanter
http://www.bethkanter.org/private-parts/
70. “Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company and its
reputation as well as mine. Period. “
Amber Naslund
Blogger, Brass Tack Thinking
76. SOCIAL MEDIA
POLICY
Idealware –
Nonprofit Social
Media Policy
Workbook
http://bit.ly/
nposmpolicy
77. TRAINING
Bring your policy to life:
Review it with all staff
Ongoing conversation
as tools evolve
Point out who’s doing it
well & don’t be afraid to
correct staff
78. TRAINING
RESOURCES
NTEN
Idealware
Beth Kanter
http://bit.ly/
NPOSMResources
Flickr:zzpza
79. GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy hour, or does that help provide a
human connection point? When does the
personal side of social media overwhelm the
professional, or vice versa?”
Abby Nafziger , AmeriCorps VISTA at NPower