A SWOT Analysis of the Pinterest Platform

1. A SWOT Analysis
-Pratik Krishnan

2. Objective
Study and understand the strengths, weaknesses,
opportunities and threats of Pinterest as a platform.

3. SWOT Analysis
SW
Strengths
Weaknesses
Opportunities Threats
OT

4. SWOT Analysis
S W
O T
Strengths
• Reaches a wide range of users
Boards can be made to suit
everyone’s likes and needs.
• The site appeals to folks with a
wide variety of interests. Pictures
are eye-catching.
•Innovative environment: Pinterest offers its users
unique products and where they are available.
•The unique format and function of Pinterest appeals
to customers and therefore creates a loyal fan-base.

5. SWOT Analysis
S W
O T
Weaknesses
• Considered a site for women,
whereas other sites are more
popular with both genders.
• While folks of many ages can
find it enjoyable, it has a larger
adult population than
competitive sites.
• Because anyone can pin
anything, it can be filled with
spam, which may be deceiving
or tough to filter through.
• There are currently no paid
advertisements on Pinterest.
To some, this may a good thing,
however businesses may
disagree.

6. SWOT Analysis
S W
O T
Opportunities
• Pinterest is ever-growing and
expanding their business, making
it have a wider audience.
• Drive traffic to sites-by pinning
links to your site, businesses
are able to expand and grow, as
well as create bonds with
customers.
• E-commerce integration will
allow businesses to grow and
also keeps the users happy due
to its ease of use.
• Because the Pinterest login is
through Facebook or twitter,
many times, users have their
accounts linked together,
expanding the Pinterest
business even more because
content is now appearing on
Pinterest, Twitter, and
Facebook pages.

7. SWOT Analysis
S W
O T
Threats
• Because many businesses have
products on Pinterest, it allows for
copycats to appear and therefore
to hurt the business users the site
has.
• Some pins are scams or spam.
This threatens the reputation
and credibility of the site.
• Due to its image of being a girls
centric platform, there is scope for a
men’s pin platform to come into the
picture

8. Conclusion
Pinterest is a growing platform, with proper image
management it can reach new heights. Also, the new
integration of e-commerce into the platform will drive further
brands and users to the platform.

9. THANK YOU