Presentation given by Geoff Beggs, CEO and co-founder of Four Square Solutions as part of the game based learning webinar series hosted by partners MissionV Education and the GBL Research Unit, Waterford Insitute of Technology.

1. Creating Serious Games and the
Value Proposition
Geoff Beggs
CEO Front Square Solutions Ltd
30th November 2011

2. Scope for Today
 
•Industrial applications •Industry potential
•what I learnt in the trenches
•Game design and value
proposition

3. Applications for Serious Games
•Army/defence
•Health and Medical
•Corporate
•Education – 1st, 2nd, 3rd

4. How to…
Learning Game
Pedagogy Testing Release
objectives design
Each step is iterative!

5. Learning Game
Pedagogy Testing Release
objectives design
•Gather customer needs
• Listen. Don’t assume you know
• Keep them at hand throughout development

6. Learning Game
Pedagogy Testing Release
objectives design
•Pedagogy – process of teaching
•Decide on level of engagement
• Fully immersive vs. blended vs. engagement only
• Different subject matters and skill requirement require
different approaches

7. Learning Game
Pedagogy Testing Release
objectives design
•Environment – 3D immersive vs social (Farmville)
•Game type
• Adventure strategy or twitch (Tetris)
•Game logic, technology, graphics all follow

8. Learning Game
Pedagogy Testing Release
objectives design
Short Lifespan Long lifespan
Short play Angry birds/Zedane head Farmville
butt game
Long play Grand theft auto World of warcraft

9. Learning Game
Pedagogy Testing Release
objectives design
Reminders
and
messaging
Metrics Leaderboard
Game
Social
Log in
tools

10. Learning Game
Pedagogy Testing Release
objectives design
Reminders
and messaging
Metrics Leaderboard
Game
KISS
PLATFORM IS IMPORTANT
Social tools Log in

11. Learning Game
Pedagogy Testing Release
objectives design
Other considerations
•Technology
• Flash versions and Apple limitations
• Security and data protections issues
• Bandwidth restrictions
•Audio - not for corporate use

12. Learning Game
Pedagogy Testing Release
objectives design
•Physical Test
Cards
Lego
Matches

13. Learning Game
Pedagogy Testing Release
objectives design
•Test as much and as early as possible
• Leverage existing tools
• Excel
• Google docs
• Facebook
• Twitter
•Plan

14. Learning Game
Pedagogy Testing Release
objectives design
Go ugly, go early!
Get to market
Get a customer

15. Value Proposition
•Market
•Customer needs
•Benefits MUST outweigh the existing solutions
•Pain of implementation MUST be lower than the
current pain being experienced

16. Value Proposition –
Crossing the Chasm
Source – Crossing the Chasm, Geoffrey A. Moore, ISBN 0-06-051712-3

17. Geoff Beggs
CEO and co-founder
geoff@frontsquare.com
http://ie.linkedin.com/in/geoffbeggs