The 23rd James Bond film made over $1 billion worldwide, making it the highest grossing film in the franchise. It was shot in various international locations like Shanghai, Scotland, London, and Istanbul. Being the first Bond film in IMAX, it utilized state-of-the-art technology and special effects. The film promoted partnerships with Omega watches and Heineken beer through product placements. It had prestigious premieres in London and New York and broke box office records, becoming the fastest film to earn over $100 million in the UK.