1. Assign 23: Target Audience
Purpose: to show evidence of your
understanding audience and evidence
that you have thought about target
audience

2. Audience is……
• Provide a basic definition

3. Audience Expectation of Genre
• Generally, the audience expect the following
from our chosen genre :
–…
–…
–…
–…
–…
–…

4. Audience Expectation of opening
sequence and genre
• Generally, the audience expect the following
in ________ opening sequences :
–…
–…
–…
–…
–…
–…

5. Institution:
Blockbuster or Independent?
• We were mostly inspired by _________ films such as:
• Our opening sequence would be a _________ film
because….
• Release: local or global? Why?
• Exhibition: Because the film would be a ________ film
it would therefore be exhibited in the following ways:
• …
• …
• … (example, cinema, online, DVD……

6. Mass or Niche?
• It is targeted at a ________ audience because:
–…
–…
–…
If niche, specify:

7. What is a target and secondary
audience?
TARGET AUDIENCE
SECONDARY AUDIENCE
Target
audience
Secondary
audience

8. Target Audience Details
Description
Explanation (why)
Gender
Age
Don’t say 15+ (too wide)
Location
If not specific explain why appealing to all
Ethnicity
Social
class
Group ___ (1-8? – can be more
than 1)
Explanation:
Interests/
hobbies
Social
group
Profession
/Role
Sexuality
If not specific explain why appealing to all

9. Secondary Audience Details
Description
Explanation (why)
Gender
Age
Don’t say 15+ (too wide)
Location
If not specific explain why appealing to all
Ethnicity
Social
class
Group ___ (1-8? – can be more
than 1)
Explanation:
Interests/
hobbies
Social
group
Profession
/Role
Sexuality
If not specific explain why appealing to all

10. How are does your opening sequence
appeal to your audience?
Story/Plot/Theme
Forms
Conventions
Forms = aspects which can be constructed (music /
editing, camera shots etc)
Conventions = expected/familiar/recognizable elements

11. BBFC
Rating
Choose of Rating for your
opening sequence
Comments from guidelines
(what you can / can’t show)
U
PG
12A
12
15
18
x
Choose only 1 and explain 1

12. Applying Audience theory
Altman
‘A set of pleasures’
McQuail
‘Uses & Gratifications Theory: Reasons why people seek
the media’
What ‘pleasures’ are you
providing the audience? How?
Why?
Information
Personal
Identity
Integration &
social
Interaction
Entertainment