1. Sponsor: Samsung Home Appliances 2010
Campaign Duration: 4/5/10-12/31/10
Total Cost: $75,000
Total Impressions: 8,323,900
CPM: $9.01
Agency: MediaVest
Agency Contact: Stephanie Galli
Agency Contact email: Stephanie.Galli@mediavestww.com
Agency Contact phone: 646-557-7330
BlogHer.com Size Flight
Run of BlogHer.com 160x600 4/5/10-12/31/10
Run of BlogHer.com 300x250 4/5/10-12/31/10
Run of BlogHer.com 728x90 4/5/10-12/31/10
Parenting Blogs Size Flight
Targeted to Parenting Blogs 160x600 4/5/10-12/31/10
Targeted to Parenting Blogs 300x250 4/5/10-12/31/10
Targeted to Parenting Blogs 728x90 4/5/10-12/31/10
Food Blogs Size Flight
Targeted to Food Blogs 160x600 4/5/10-12/31/10
Targeted to Food Blogs 300x250 4/5/10-12/31/10
Targeted to Food Blogs 728x90 4/5/10-12/31/10
Media TOTAL
Program Total
Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum
BlogHer.com will be redesigned Q1 of 2010
Inventory and Pricing will expire 30 days after proposal is submitted
** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl

2. Impressions CPM Cost
1,300,000 $9.00 $11,700
1,000,000 $9.10 $9,100
900,000 $8.70 $7,830
Impressions CPM Cost
1,100,000 $9.10 $10,010
975,000 $9.20 $8,970
725,000 $8.80 $6,380
Impressions CPM Cost
900,000 $9.10 $8,190
723,900 $9.20 $6,660
700,000 $8.80 $6,160
8,323,900 $9.01 $75,000
8,323,900 $9.01 75,000
e non-cancellable. An addendum reflecting this will be attached with your IO.
n getting reviews or different blogger participation

3. BlogHer Sales Rep: Megan Sullivan
Phone: 516-946-4714
email: Megan@blogher.com
BlogHer Sales Planner: Heather Friedman
Phone: 212-404-3276
email: Heather.Friedman@blogher.com
Notes
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Notes
Targeted media impressions across the BlogHer Parenting Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Notes
Targeted media impressions across the BlogHer Food Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
be attached with your IO.

4. Sponsor: Samsung Home Appliances 2010
Campaign Duration: 4/5/10-12/31/10
Total Cost: $75,000
Total Impressions: 4,575,900
CPM: $16.39
Agency: MediaVest
Agency Contact: Stephanie Galli
Agency Contact email: Stephanie.Galli@mediavestww.com
Agency Contact phone: 646-557-7330
Roadblocks/Takeovers Size Flight
OPA Pushdown unit across BlogHer Network 970x66 pushdown to 970x418 2 days during flight
BlogHer.com Size Flight
BlogHer.com half page Ad 300x600 4/5/10-12/31/10
Run of BlogHer.com 160x600 4/5/10-12/31/10
Run of BlogHer.com 300x250 4/5/10-12/31/10
Run of BlogHer.com 728x90 4/5/10-12/31/10
Media TOTAL
Program Total
Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum
BlogHer.com will be redesigned Q1 of 2010
Inventory and Pricing will expire 30 days after proposal is submitted
** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl

5. Impressions CPM Cost
800,000 $45.00 $36,000
Impressions CPM Cost
400,000 $22.00 $8,800
1,300,000 $9.00 $11,700
1,100,000 $9.10 $10,010
975,900 $8.70 $8,490
4,575,900 $16.39 $75,000
4,575,900 $16.39 75,000
e non-cancellable. An addendum reflecting this will be attached with your IO.
n getting reviews or different blogger participation

6. BlogHer Sales Rep: Megan Sullivan
Phone: 516-946-4714
email: Megan@blogher.com
BlogHer Sales Planner: Heather Friedman
Phone: 212-404-3276
email: Heather.Friedman@blogher.com
Notes
Sold as Run of Network on a daily basis. Ad is capped at the contracted impression
level.
Notes
Targeted media impressions on BlogHer.com
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
be attached with your IO.

7. Sponsor: Samsung Home Appliances 2010 BlogHer Sales Rep: Megan Sullivan
Campaign Duration: 4/5/10-12/31/10 Phone: 516-946-4714
Total Cost: $150,000 email: Megan@blogher.com
Total Impressions: 15,537,600 BlogHer Sales Planner: Heather Friedman
Phone: 212-404-3276
email: Heather.Friedman@blogher.com
Agency: MediaVest
Agency Contact: Stephanie Galli
Agency Contact email: Stephanie.Galli@mediavestww.com
Agency Contact phone: 646-557-7330
Custom Program Size Flight Impressions CPM Cost Details
BlogHer will start a custom sponsored discussion and ask the community to "Share
your home remodeling fantasy" which involves bloggers and the community and
creates a contextually relevant environment for Samsung Home Appliances to reach
Program Name: Samsung Home Appliance and engage. The Sponsored Discussion will be promoted in the Special Offers pull-
Sponsored Discussion Program down from the main navigation bar that appears on every page of BlogHer.com.
Great word of mouth potential when winners blog, twitter and spread the word of
One Month during their win!
flight
One Month during 6,735,000 9.50 $64,000
Production flight
One Month during $10,000
Fixed Ad on Round-Up Page 160x600 flight
BlogHer will produce custom banners to drive traffic to the Samsung Home Appliance
Special Offer Page and encourage bloggers to participate in the conversation and go
Custom Banners/ Widgets
to the Samsung website to check out the products.*Please Note: These 160x600
1x1 Tracking Pixel (Combination of One Month during banners will be site-served by BlogHer and will need a 3rd-party 1x1 tracking pixel in
160x600 and 300x250) flight
One Month during order to be tracked by Agency
Sweepstakes flight $1,000
TOTAL 6,735,000 $75,000
ROS ` Flight Impressions CPM Cost Notes
Targeted to entire BlogHer Network 160x600 4/5/10-12/31/10 1,350,000 $8.50 $11,475 Targeted media impressions across the BlogHer Network
Targeted to entire BlogHer Network 300x250 4/5/10-12/31/10 1,100,000 $8.60 $9,460 Targeted media impressions across the BlogHer Network
Targeted to entire BlogHer Network 728x90 4/5/10-12/31/10 907,000 $8.20 $7,437 Targeted media impressions across the BlogHer Network
Parenting Blogs Size Flight Impressions CPM Cost Notes
Targeted to Parenting Blogs 160x600 4/5/10-12/31/10 1,150,000 $8.60 $9,890 Targeted media impressions across the BlogHer Parenting Vertical
Targeted to Parenting Blogs 300x250 4/5/10-12/31/10 925,000 $8.75 $8,094 Targeted media impressions across the BlogHer Parenting Vertical
Targeted to Parenting Blogs 728x90 4/5/10-12/31/10 820,600 $8.30 $6,811 Targeted media impressions across the BlogHer Parenting Vertical
Food Blogs ` Flight Impressions CPM Cost Notes
Targeted to Food Blogs 160x600 4/5/10-12/31/10 950,000 $8.60 $8,170 Targeted media impressions across the BlogHer Food Vertical
Targeted to Food Blogs 300x250 4/5/10-12/31/10 850,000 $8.75 $7,438 Targeted media impressions across the BlogHer Food Vertical
Targeted to Food Blogs 728x90 4/5/10-12/31/10 750,000 $8.30 $6,225 Targeted media impressions across the BlogHer Food Vertical
Media TOTAL 8,802,600 $8.52 $75,000
Program Total 15,537,600 9.65 150,000
Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum reflecting this will be attached with your IO.
BlogHer.com will be redesigned Q1 of 2010
Inventory and Pricing will expire 30 days after proposal is submitted
** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different blogger participation

8. Sponsor: Samsung Home Appliances 2010
Campaign Duration: 4/5/10-12/31/10
Total Cost: $150,000
Total Impressions: 10,122,800
CPM: $14.82
Agency: MediaVest
Agency Contact: Stephanie Galli
Agency Contact email: Stephanie.Galli@mediavestww.com
Agency Contact phone: 646-557-7330
Roadblocks/Takeovers Size Flight
OPA Pushdown unit across BlogHer Network 970x66 pushdown to 970x418 4 days during flight
BlogHer.com Size Flight
BlogHer.com half page Ad 300x600 4/5/10-12/31/10
Run of BlogHer.com 160x600 4/5/10-12/31/10
Run of BlogHer.com 300x250 4/5/10-12/31/10
Run of BlogHer.com 728x90 4/5/10-12/31/10
Parenting Blogs Size Flight
Targeted to Parenting Blogs 160x600 4/5/10-12/31/10
Targeted to Parenting Blogs 300x250 4/5/10-12/31/10
Targeted to Parenting Blogs 728x90 4/5/10-12/31/10
Food Blogs Size Flight
Targeted to Food Blogs 160x600 4/5/10-12/31/10
Targeted to Food Blogs 300x250 4/5/10-12/31/10
Targeted to Food Blogs 728x90 4/5/10-12/31/10
Media TOTAL
Program Total
Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum
BlogHer.com will be redesigned Q1 of 2010
Inventory and Pricing will expire 30 days after proposal is submitted
** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl

9. Impressions CPM Cost
1,600,000 $45.00 $72,000
Impressions CPM Cost
400,000 $22.00 $8,800
1,200,000 $8.50 $10,200
1,000,000 $8.60 $8,600
900,000 $8.20 $7,380
Impressions CPM Cost
1,072,800 $8.60 $9,226
975,000 $8.75 $8,531
725,000 $8.30 $6,018
Impressions CPM Cost
850,000 $8.60 $7,310
700,000 $8.75 $6,125
700,000 $8.30 $5,810
10,122,800 $14.82 $150,000
10,122,800 $14.82 150,000
e non-cancellable. An addendum reflecting this will be attached with your IO.
n getting reviews or different blogger participation

10. BlogHer Sales Rep: Megan Sullivan
Phone: 516-946-4714
email: Megan@blogher.com
BlogHer Sales Planner: Heather Friedman
Phone: 212-404-3276
email: Heather.Friedman@blogher.com
Notes
Sold as Run of Network on a daily basis. Ad is capped at the contracted impression
level.
Notes
Targeted media impressions on BlogHer.com
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Notes
Targeted media impressions across the BlogHer Parenting Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
Notes
Targeted media impressions across the BlogHer Food Network
Targeted media impressions across the BlogHer Network
Targeted media impressions across the BlogHer Network
be attached with your IO.