5. Did You Know? 34 millions internet user Internet user 34 M Internet subscriber 31 M 25 M 20 M 16 M 2,1 1,8 1,5 1,1 2008 - 2009 2006 2007 2010 - march 2005 Data source : APJII, Google ad planner
10. Social media such as facebook & twitter is risingFISHING WHERE THE FISH ARE
11. Other reasons to go online.. It’s always on 24/7 It’s personal – one to one It’s dynamic It’s a web It’s a data mine Interactive – instant feedback Almost everyone is connected – web 2.0 BEFORE WE GO TOO FAR..
13. It’s Dynamic Technology keep evolving. We need to stay updated. Foursquare? Augmented Reality?? To be able to say something relevant & in the right way to the online consumers, we must know what’s happening among them and understand the “manner” in their community BEFORE WE GO TOO FAR..
14. BEFORE WE GO TOO FAR.. Speak their language & be conversational
34. Email Tips to getting the most out of e-mail message FROM ADDRESS Provide clear and consistent "From" address. 1st criterion recipients use in deciding whether to open a message. Reference a URL the individual can easily recognize such as admin@companyname.com SUBJECT LINE Keep subject lines to 50 characters or less (have 12.5% higher open rate than longer subject lines) Use urgency to drive action – “Today Only - Save 20%”, generic subject lines are bland and ineffective, “November 2006 Newsletter” Beware of Spam words, special characters, all-caps e.g Free EMAIL COPY Place key information above-the-fold; below the fold will result in less clicks Keep the body of the message clear and concise; use no more than 5 sentences per paragraph Enable "Click to view as a web page" link; individual will be able to view message in a browser if graphics are rendering properly Message size including should not exceed 60K. Prioritize your content, using bullets, asterisks, graphics, size, color, and placement. Offer unsubscribe link or reply-to mechanism so recipients can opt-off of receiving communication BEFORE WE GO TOO FAR..
37. Website The single most important thing most Web sites can offer to their users is content that those users will find valuable. — The Elements of User Experience Jesse James Garrett BEFORE WE GO TOO FAR..
68. Your Task : Your online existence is your personal branding. Say it with you Blog! You may want to ask these questions : What will make my readers read my blog? What will make them stick around and leave some comments? It can be something you good at It can be a specific interest blog Or it can be something new Let your creativity flow BEFORE WE GO TOO FAR..
79. Yours? Blog name? What is it all about? What’s the stickiness factor in your blog which make people will read, hang around and even come back for more? Tips : Write what you love
80. Upload : Namalengkap Screen cap blog URL blog Put Tags : Digital, GaleriKaryaKamu Paling lambatRabu 21 April 2010 jam 24:00 Let your blog keep growing. By end of class we will see how it goes BEFORE WE GO TOO FAR..
Editor's Notes
Land Rover is natural partner for this tough, spirited sport
Land Rover is natural partner for this tough, spirited sport
Land Rover is natural partner for this tough, spirited sport
Land Rover is natural partner for this tough, spirited sport