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4THINGSPREVENTINGYOURBRANDFROM
FULFILLINGITSCREATIVEPOTENTIAL
1. NO ROOM FOR FAILURE
• Creativity is an important path to success
• Create bespoke strategies
• Create a work environment that inspires
creative thought
2. SCHEDULED CREATIVITY
• Creativity cannot be forced
• Needs to be fuelled on a daily basis
• Foster an environment where ideas can be
generated at all times
3. LACK OF TIME
• Often thought of as the biggest barrier to
creative thought in the workplace
• Time should be set aside for experimentation,
research and development
4.TOOMANYCOOKS…
• “Too Many Cooks To Spoil The Soup”
• Working in smaller teams is more effective
for creativity
• Making decisions in large committee can
prevent creative thoughts from happening
WANTMORE?READTHEFULLSTORYATHTTP://BIT.LY/1QJRCWR
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BASEDINLONDONANDTHEGCC
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4 Things Preventing Your Brand From Fulfilling Its Creative Potential