9. social profile data
plus behavioral data
plus interaction data
plus machine learning
Where we’re taking personalization
Wednesday, October 3, 12
10. PROBLEM TO SOLVE
create a more personalized
experience on CWS
Personalized Experience: #sjm
Wednesday, October 3, 12
11. WHAT WE WANTED TO DO
1) Allow job seekers to login w/ their
LinkedIn or Facebook profile
2) Personalize their experience
3) Tap into their network & make it
easy to send job recommendations
Personalized Experience: #sjm
Wednesday, October 3, 12
12. live demo
Personalized Experience: #sjm
Wednesday, October 3, 12
13. Original Idea
Leverage social
Starter Idea Advanced Idea
profile data to
Make it easier to make relevant and Create a career
fill out forms & automatic job website experience
new profile info recommendations that tailors itself
by auto-filling to each user’s
& referrals
with social data interests, profiles,
and interactions on
the site
Personalized Experience: Takeaways
Wednesday, October 3, 12
15. PROBLEM TO SOLVE SLIDE
give Facebook users what
they want when they want it
Facebook Innovation: #fbapps
Wednesday, October 3, 12
16. WHAT WE WANTED TO DO
1) Give Facebook users what they want
2) Build a content-rich mini CWS on FB
3) Play intelligently in the stream
4) Most importantly: Leverage social data!
Facebook Innovation: #fbapps
Wednesday, October 3, 12
17. INSTREAM JOBS FACEBOOK APP
live demo
Facebook Innovation: #fbapps
Wednesday, October 3, 12
18. Original Idea
Leverage social Adva
nced
Starter Idea data and take Idea
Play
in th
Make sure custom tabs levera e str
ge so eam,
candidates can beyond splashy desig cial d
n spl ata,
search jobs on marketing and ... pages ashy
your FB Careers that
play in the stream intera prom
ction ote
Page without fost and
er a
having to leave comm real
unity
Facebook
Facebook Innovation: Takeaways
Wednesday, October 3, 12
23. PROBLEM TO SOLVE SLIDE
giving job seekers unique access
to the info they need/want about
your organization
Live FAQ Pages: #SocialQs
Wednesday, October 3, 12
26. WHAT WE WANTED TO DO
1) Refresh company FAQ pages by
injecting them with dynamic,
community-driven info via Twitter
Live FAQ Pages: #SocialQs
Wednesday, October 3, 12
27. live demo
Live FAQ Pages: #SocialQs
Wednesday, October 3, 12
28. Original Idea
Adva
Leverage Twitter nced
Sta rte r Idea Idea
for Live FAQ and Unles
s you
to int want
Twitter bring the erview
L everage fire a , hire
,
conversation to nd co
for L ive Q&A all yo nduct
your CWS... live. ur bu
on Tw sines
itter, s
with stick
the O
Idea rigina
for n l
ow
Live FAQ Pages: #SocialQs
Wednesday, October 3, 12
38. PROBLEM TO SOLVE #1
addressing the biggest complaints
about mobile web experience:
speed and size.
Mobile Innovation: #mobilesocial
Wednesday, October 3, 12
39. WHAT WE WANTED TO DO
1) Speed up access to content by
personalizing the mobile experience
Mobile Innovation: #mobilesocial
Wednesday, October 3, 12
40. MOBILE
live demo
Mobile Innovation: #mobilesocial
Wednesday, October 3, 12
41. PROBLEM TO SOLVE #2
if we build an app, what kind of
app would we build
Mobile Innovation: #mobilesocial
Wednesday, October 3, 12
42. so what might a
talent lifecycle app look like*
*keep in mind you might have to transport to the future
Wednesday, October 3, 12
49. PROBLEM TO SOLVE #3
stand out from the crowd by
creating unique search
experiences on mobile devices
Mobile Innovation: #mobileAR
Wednesday, October 3, 12
52. WHAT WE WANTED TO DO
1) Engage the mobile and tech savvy job
seeker by creating a unique search
experience for smartphone users
Mobile Innovation: #mobileAR
Wednesday, October 3, 12
53. MOBILE AUGMENTED REALITY
JOB SEARCH
live demo
Mobile Innovation: #mobileAR
Wednesday, October 3, 12
54. VISUAL JOB SEARCH
prototype
Mobile Innovation: Visual Job Search
Wednesday, October 3, 12
55. DIGITAL PRODUCTS
TRUE 3D VISUAL SEARCH
MARKETING
EXPERIENCE DESIGN
Mobile Innovation: Visual Search
Wednesday, October 3, 12
56. Original Idea
Give mobile users Adva
nced
Sta rte r Idea access to great Idea
Creat
e a to
et the content and talent tal
G lifecy
tion of create unique cle
founda applic
ation
your mobile mobile search trans that
form
recru itment experiences at eve s its
elf
tup by ry st
stra tegy se the e age o
f
mobile mploy
laun ching a lifecy ee
cle
w ebsite
career
Mobile Innovation: #mobileAR
Wednesday, October 3, 12
