1. This week: From the blog: JNLR results and analysis
Videos from our Digital Conference
twitter.com/MindshareIRL
m-insights.blogspot.com
A few words from Conor White
The latest TV and Search Information 18th February 2011
JNLR
Conor White, Head of Radio
The last 12 months have shown dramatic changes in the radio
market with the latest JNLR results showing that listeners
continue to move from national to local/regional radio, which
now has a 46% market share.
One of the biggest issues that has faced radio in the last 12
months is the reduction in listeners, with the number of adults
listening dropping from 87% to 85%. There are a number of
issues driving this: while emigration and unemployment are
obvious drivers, so too are shorter commuting times, the
growth of the iPod generation and the fact that the JNLR figures do not accurately log listeners from alternative platforms
such as online streaming.
RTE Radio 1 has seen some strong book on book increases, with Morning Ireland up 23,000 listeners and Mary Wilson
gaining a further 10,000. 2FM’s Ryan Tubridy has seen his first figures for his new mid morning show, which are 26%
lower than the average quarter hour being delivered by Gerry Ryan 12 months ago. While many will say this is a weak
return, it should be noted that this is a new show, with new content and
will take time to find its feet.
There is no doubt that Ray D'Arcy holds the top spot amongst the mid
morning shows, delivering 219,000 listeners daily. However it has
from the blog
been another tough book for Dempsey, with a further loss of 10,000
listeners and while he retains his number two spot, behind Morning
Ireland, this position is far from secure.
All you need to know about Google Places
There has been minimal movement in the market share in Dublin, with by Ollie Smith.
Radio 1 still the dominant station. 98FM holds top spot among local Read Here.
stations with a 11.6% share of all adults.
FM104 is the preferred choice for 15-34 year olds with 21.5%, while
Spin continues its dominance of the 15-24 category with a growing The Paid Search Charter - Avoiding the
36.3%. Smoke and Mirrors
by Ciaran Norris.
Read more here. Read Here.

2. INSIGHTS &
ANALYSIS Valentines Joseph Swan
GOOGLE
TRENDS
Google This!
18TH FEB
During the week, Google paid homage to
Anglo-Irish explorer Ernest Shackleton and
to Thomas Edison, with search volume rising
accordingly. Incidentally, Edison didn’t
invent the lightbulb. It was a Newcastle
pharmacist called Swan the year before -
who had an impressive head for science, but
Lady Gaga’s new album
not so much for PR or patent stealing...
It would seem that romantic Ireland is not
Rising Searches (last 7 days) Mindshare analyses the search volume
within Ireland to establish patterns and
dead and gone, as the past seven days saw
many of us ‘googling’ some romantic
trends of information people are
valentine’s poems for our significant others.
11th Feb - 18th Feb 2011 searching for over certain time periods.
In entertainment, Jedward have been
searched by fans and non-fans alike as
cork airport crash Breakout 1500%set to be our Eurovision entrants.
they’re
ernest shackleton Breakout 1500% the political minefield that is
Knowing
plane crash cork Breakout 1500% points system, we hope they
Eurovision
don’t take ”Ireland, nil points” too
thomas edison Breakout 1500%
personally. However nobody can beat the
valentines poems 850% excitement that was created by Lady Gaga
cork airport 700% online, in anticipation of her new single
‘Born this Way’. An avid user of Twitter and
jedward 300%
Facebook, Lady Gaga knows how to use
lady gaga 250% social media to promote a brand.
valentines 200% Rising searches are based on the increase in
volume from a base volume seven days ago.
rte news 70% When ‘Breakout’ is recorded, the base figure
was too low to record them.
Rising News Searches (last 30 days) Rising Radio Searches (last 30 days)
18th January - 18th February 2011 18th January - 18th February 2011
cork crash lmfm
torres egypt nova radio 1
andy gray bbc nova radio
sky sports today fm live
cork chelsea radio 5 live
youtube fine gael torres kclr radio 1

3. Rising Activities
Conor White, Head of Radio
2010 vs 2009
What is your role in Mindshare?
1 things to do NEW
I’m Head of Radio here in Mindshare. Radio is a
2 holidays +1
very important part of Irish life and of our Irish
oral culture. 3 zoo +1
I book in campaigns, competitions and
sponsorships for our clients. I also keep an eye on 4 thomas cook +2
all the latest data (such as that which appears in
the JNLR blog post this week). 5 badoo NEW
6 dublin zoo -1
What media developments are you keeping an 7 thomson NEW
eye on?
8 budget travel -6
The inevitable alliance between social media and TV - making TV a more social
9 tenerife NEW
experience. It seems it is only a matter of time before everyone is updating their
Facebook statuses during real time broadcasts all from one platform!
10 holidays direct
What's your favorite recent campaign?
Rising Searches in Music
The Lotto ‘Rainbow’ ad always puts a smile on my face, but I have to admit Lynx’s
born this way grenade lyrics
recent ‘Fallen Angles’ gets my vote!
grammys lady gaga
Who are your role models? brit awards bruno mars
Tony Soprano, Del Boy and Gordan Gekko... obviously. eurovision
jim corr
adele
avril lavigne
Our digital conference Rising Entertainment
has been posted to
last 7 days vs. previous 7 days
our YouTube channel! bafta
Breakout
Click here for the vital
grammys 2011
insights and statistics Breakout
born this way
for mobile and digital +1,000%
in Ireland.
eurovision
+550%
lady gaga
+440%
jedward
+350%
true grit
+250%
rte news
+70%
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights. The data is owned and curated by Google, but available for public access.
For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300

4. 1,178
1,017 Top TV Advertisers 24th Jan - 30th Feb 2011
TV News
725
644
567 557 551 538 504
TV viewing this week has not changed too much from 430
last week. However, news and political coverage is
receiving a lot of attention in lieu of the upcoming
general election obviously.
G nd om er nd and nso
n one For
d UPC
P& rela Eirc kis ela Irel
er I enc t Ir J oh Dan
A new series of Dragon’s Den hits our television screens lev itt B aul O2 &
Uni k Ren on
Rec Jo hns
this coming Sunday at 9.30PM.
557
The Late Late Show scored well with its special Top 10 Brands 24th Jan - 30th Feb 2011
430 395
Eurovision episode amongst the Adults 15-34. Jedward
311 298 294 284 275
now (as mentioned above) are going on to represent us 264 234
in the Eurovision.
RTE are seeking sponsors for two of their high rating
shoes - Off the Rails and The Restaurant. Both are ay y nd as ris .ie ug
s lds rs alu
ep Pla ra of Au 3 r na Ca rv
Pr ple
B sS ta 12 ti -D o ult pe
excellent opportunities for Housekeeper/female brands. 2 Tri Sky Plu yo An cD na Su
O C st To A M Re
UP Co RS
Top Rated Programmes
HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs)
Mrs. Brown’s Boys 27.3 Mrs Brown's Boys 12.3
RTE News 9 23.2 Eastenders 12.1
Operation Transformation 20.4 Coronation Street 11.6
Coronation Street 20 19.2 The Late Late Show 9.3
The Late Late Show 19.1 Operation Transformation 9.2
Fair City 18.5 Emmerdale 9.0
Eastenders 18.3 Raw 8.7
Raw 17.3 Fair City 8.6
All Ireland Talent Show 16.3 Grey's Anatomy 7.9
Saturday Night Show 15.6 RTE News 9 7.7
The Frontline Leader’s Debate
Most people watching television on Tuesday evening (15th of The audience numbers peaked at one million at 10PM and a
February), tuned into the Leader’s Debate on RTE’s The total of 1.5 million tuned in at some stage.
Frontline. Of all those watching television between 9.35PM The final Leader’s Debate will be on RTE next Tuesday, 22nd
and 11.05PM, 60% were following the debate. The 90 of February when the leaders of FF, FG and Labour will be
minute broadcast was watched by an average of 961,000 in the Prime Time studio for a programme presented by
people - the highest rating for a programme so far this year. Miriam O’Callaghan. It will broadcast at 9.35PM on RTE
One.
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.
For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300