3. Phase I: Screening Party at
Vie Lounge
Invitation to Twitter Influencers and
prominent bloggers
2 days for an Outreach towards
+100 Influencers
Special Interview Session with Tweeple &
Bloggers
Ask + Click Pix with Contestants
Official Screening + Contestant Introduction + Interactions = LIVE Engaging Event
5. Outreach of over 1 Million in 3 days!
Over 18 Twitter Influencers at the party
+15 prominent entertainment & bollywood bloggers
SurvivorIndia & StarPlus Outreach – 50K
Influencer Outreach - 65K
Frequency of Tweets – 5 per hour by each influencer!
6. Highlights
Live Tweeting during Event
Trending in Mumbai
+1,10,000 people outreach on Twitter
via tweets and pictures within 4 hours
Blog Posts = +30 Blog in 2 weeks
Blog Views = 9 lakh
14. Khichdi Party Coverage
Exclusive Coverage of the Khichdi
Party was shared via Twitter
Live Tweeting/ Pictures/ Quotes from
Contestants
15. Pre-Buzz Tweets
Countdown to the Show
Interesting Facts/ Trivia about the Show, Island,
Contestants, Host and international format were
shared
Started seeding #SurvivorIndia hash tag
New Year - #ISurvived2011 by…
RTs and Conversations with celebrities
16. Phase III: On Ground Event
Buzz creation
LIVE Digital Webcast
Twitter Contests
17. Innovation
On ground: Live Interactive Webcast
Tweets about the first ever LIVE
Interactive Digital Webcast on Site
& FB
Live Tweeting Schedule – 10:00 am
onwards
Hourly contests from 1:00 pm –
9:00 pm
Questions regarding the
show/format, along with winner
announcements at the end of the hour
Tune In Updates for Webcast
21. Most talked about keywords
#SurvivorIndia Island wrestler Star
Plus Catch Show Live
Win Contest Philippines 22 Contestants
400 Survivor Webcast
22. Phase II & Phase III Reach – 1.2 Million
Phase III Live Webcast – + 10 Lakh views
Outreach
23. Outreach metrics
More than 3.5 Lakh
Views in a Week
172 Followers
Increase in 5 Hours
24. Sentiment Analysis
+50% conversations
garnered Positive
Consumer Sentiments
Engagement
was at an all-time
high
25. The outreach created right from the launch all the way
until the 1st ever Live Interactive Webcast was mind-
blowing! Star Plus is a perfect example of MindShift’s
merger between Insights & Innovation to ensure
optimum engagement.
Exceeding client expectations & our own is what
ensures we keep doing legendary work.
Zafar Rais
CEO, MindShift Interactive
26. Thank You.
Get in touch!
contact@mindshiftinteractive.com
Zafar @ 9820071517
www.mindshiftinteractive.com