Shoppers Bag Social Contest Generates 180k Shares
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A Case Study on how Homeshop18 increased excitement and clicks on their website through a Facebook Application. Social Media Campaign Managed by: MindShift Interactive Social Media Research: MindShift Metrics
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Shoppers Bag Social Contest Generates 180k Shares
- 1. Campaign – Shoppers Bag Platform – Social Media | Facebook Client – HomeShop18 Agency – MindShift Interactive
- 2. Shoppers Bag Shoppers Bag Pick a Shopping Bag to get started…
- 3. Want to know what we’re talking about? Want to know what we’re talking about? Follow a shopaholics journey…
- 4. How To Play? Pick up a shopping bag Choose a number from 1 - 18 Answer the question Share and win!
- 5. Shoppers Bag by HomeShop18 Shoppers Bag by HomeShop18 Step 1: REACH THE SHOPPERS BAG
- 6. Shoppers Bag by HomeShop18 Shoppers Bag by HomeShop18 Step 2: Select a Number and answer a Simple Question for Us! Step 3: Access the Website to get clues
- 7. Interesting Trivia and Fun Questions that you can answer! Prizes worth Rs.35,000 up for grabs. Two Bumper Prizes for the Grand Prize – Tablets!
- 8. Daily winners on Shoppers bag Daily winners on Shoppers bag
- 9. Engagement via Content Engagement via Content Average Likes per Post on Facebook – 150+
- 10. Number Crunching Number Crunching SHARED 1,80,000+ Times (Daily – 10K Shares) SHOPPING BAGS CHOSEN 4,645 Played by 8,000 People Website Traffic increase – 2X Of General FB Clicks
- 11. Insights Insights • Simple things like Sharing and tagging work • The interactive aspect of the contest helped to get a high number of plays • Connecting back to the website ensures a higher ROI for the brand and the consumer • Talking about surpassed 30000+ taking engagement ratio to an all time high - 17%
- 12. Thank you www.mindshiftinteractive.com