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Cointreau Social Media & Influencer Campaign

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MindShift Interactive
MindShift Interactive

Cointreau India wished to create buzz via Twitter Influencers, Bloggers & Social Media Marketing about the maiden visit of their Brand Ambassador, Dita Von Teese, to India and the launch of their new Cocktail, CointreauSutra.

Business
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Social Media & Influencer Management partners:
Overview Cointreau wished to create buzz via Influencers & their social media properties about their Brand Ambassador, Dita Von Teese, visiting India and the launch of her cocktail, CointreauSutra.
What we did? • Launch of a contest to Meet Dita Von Teese in Delhi on Facebook & Twitter • Strategic posts that engaged audiences, created awareness & enticed them towards participating and meeting her • Associated with Twitter Influencers & Bloggers within the Fashion, Luxury & Lifestyle sector to run contests for their viewers / followers as well as invited them to attend the event
Cocktails & Closet Contest Total Organic App plays – 500 + Duration – 2 weeks Total Fan Increase – 5,000
Dedicated cover photo
Few Facebook posts Average outreach - 1200
Facebook posts by others
#BeCointreauversial
#BeCointreauversial Contest run through the day to increase excitement about the Party with Dita Von Teese Outcome Follower Increase – 100 Tweets Generated - + 400 Outreach-+ 15 Lakh Duration – 2 days
Twitter Overview
Twitter Conversations
Brands that used the Hash tag
Twitter Influencer Outreach
Total Influencer – 10 Segment – Fashion, Lifestyle, Luxury
Tweets by Influencers
Blogger Outreach
1750+ Daily Page Views
1900+ Daily Page Views 2050+ Daily Page Views
1020+ Daily Page Views
Total campaign reach • Facebook: 266,378 • Twitter: 2,453,393 • Blogger Outreach: 200,400 • Twitter Influencer Outreach: 4,560,000 • Overall Outreach: 7,480,171 • Overall Digital PR value: 84 lakhs All insights are provided by MindShift Metrics tracking tools or tools available online to track benchmarks.
Stay Cointreauversial! Social Media & Influencer Management partners: www.mindshiftinteractive.com

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