Stop Chasing Rainbows

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STOP CHASING RAINBOWS CREATING ENDURING ONLINE SUCCESS Jascha Franklin-Hodge| Blue State Digital

Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCRainbows to 69866. Session Evaluations Powered By: ONLINE Use 11NTCRainbows at http://nten.org/ntc/eval

Who is Blue State Digital? Online Engagement and Social CRM Software Full-service Digital Agency 120 People 5 Offices Politics, nonprofit, corporate, academic, and cultural http://www.bsdtools.com/

Technology 4 Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other. No Contract! Starts at $450/month Email Marketing Tools Landing Pages Social Sharing Donation Processing CRM Reports & Analytics Advocacy Tools Offline Organizing Chapter Affiliate Management Content Management

our mission: helping organizations to drive measurable results by inspiring and engaging people.

Obama 2008 by the Numbers >1 billion emails sent One in five Obama voters on the email list 200,000 offline events planned via the web 35,000 local volunteer groups 14.5 million hours of YouTube $770 million raised

Building Relationships Action Stories Authenticity Ownership

Collaborative Storytelling with Mobile Courtesy of

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Stop Chasing Rainbows

1. STOP CHASING RAINBOWS CREATING ENDURING ONLINE SUCCESS Jascha Franklin-Hodge| Blue State Digital

2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCRainbows to 69866. Session Evaluations Powered By: ONLINE Use 11NTCRainbows at http://nten.org/ntc/eval

3. Who is Blue State Digital? Online Engagement and Social CRM Software Full-service Digital Agency 120 People 5 Offices Politics, nonprofit, corporate, academic, and cultural http://www.bsdtools.com/

4. Technology 4 Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other. No Contract! Starts at $450/month Email Marketing Tools Landing Pages Social Sharing Donation Processing CRM Reports & Analytics Advocacy Tools Offline Organizing Chapter Affiliate Management Content Management

5. our mission: helping organizations to drive measurable results by inspiring and engaging people.

6. Case Study: Obama 2008

7. Obama 2008 by the Numbers >1 billion emails sent One in five Obama voters on the email list 200,000 offline events planned via the web 35,000 local volunteer groups 14.5 million hours of YouTube $770 million raised

8. Building Relationships Action Stories Authenticity Ownership

9. Action Builds Relationships

10. Tell Me What You Want

11. Designed for Action

12. Be Smart About Social

13. Measure What Works

14. Seize Moments to Drive Action

15. Who was Obama’s #1 Fundraiser?

16. Thanks, Sarah.

17. Stories Build Relationships

18. Tell, Listen, Share

19. Collaborative Storytelling with Mobile Courtesy of

20. User Generated Video

21. Tell the Big Story

22. Authenticity Builds Relationships

23. Real People, Not Press Releases (or Newsletters)

24. Thank You? Or, Ransom Note?

25. Actor? Or, Google Employee?

26. Real Campaign Stories

27. OWNERSHIP Builds Relationships

28. Grassroots Matching Traditional Match Existing Donors + Non-Donors One Wealthy Donor

29. Grassroots Matching Traditional Match Existing Donors + Non-Donors One Wealthy Donor Grassroots Match Non-Donors Existing Donors

30. Grassroots Matching

31. An Army of Advocates

32. Engage Your Leaders

33. Let People Innovate

34. Small Acts of Participation…

35. …Lead to Big Impacts

36. Building Relationships Action Stories Authenticity Ownership

37. Thank you www.bSDTOOLS.com @BSDWire

Hinweis der Redaktion

I'm Joe RosparsI was the New Media Director for Barack Obama’s campaignFirst time this position and this group existedResponsible for everything to do with the Internet that wasn’t technicalReported to the campaign manager, charged with integrating technology across the campaign into the actual work
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