1. Social Media Strategies for Your
Small Business
By: Chris Herbert
Date: Oct 17/12
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2. Content License
Click to read terms
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3. Today’s Conversation
• Act One (in your shoes)
– A bit about yours truly
– You
– Your Social Network NOT ……
• Act Two
– Myths and Definitions
• Act Three (man in the chair)
– Strategies
• Act Four
– You’re Not Alone!
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4. Small Business Week
First Things First
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5. Thanks
YOU!
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6. Small Business Week
A Bit About Yours Truly
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7. I’m an Entrepreneur
Click to see my LinkedIn
profile online
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8. I have a small business
Mi6 creates B2B social
networks & communities
that build reputations,
generate results and
make markets.
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9. And a social cause
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10. Blowing Our Horn …. a bit
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11. Small Business Week
You!
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12. Realities of Small Business
“ I have limited time, funds, expertise
and resources to market my
business. As an owner I need to see
results and value in any investment I
make and no…………………...”
- Small Business Owner (possibly you?)
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13. Realities of Small Business
“ Social networks and media are something my
kids and grandkids “get”. I don’t see how my
business can benefit from using social media. I
don’t understand it, I don’t need it and if one
day we do decide to use it I’ll hire an intern to
do it for me”
- Small Business Owner (possibly you?)
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14. And we’re not making it any easier!
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15. Confusion aside..small biz & social do mix
Click here to see infographic and
source
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16. And, some are seeing results
Click here to see infographic and
source
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17. Small Business Week
YOUR Social Network NOT …
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18. It’s NOT about them and their networks!
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19. It’s about YOU and YOUR Network
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20. Small Business Week
Myths and Definitions
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21. Myths
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22. Strategy
“ A strategy is nothing without a goal.
Once you’ve created a goal your
strategy is an idea ..a conceptualization
of how the goal could be achieved. A
tactic is an action you take to execute
the strategy”
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23. Small Business Week
Social Media Strategies (finally!)
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24. #1 Source of Business
Word of
Mouth/
Mouse!
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25. Man in the Chair
Click here to watch
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26. Build Your Social Network
Learn about the “Ladder of
Participation” here
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27. Build Your Social Network
Learn more about strategies here
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28. Small Business Week
YOU’RE Not Alone!
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29. People & Networks
Follow and get involved
Follow AND Connect with Maria
Follow AND Connect with Rob and Carol
Local Grassroots Technology Community
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30. Thanks to You! Let’s Connect!
Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton
P: 905.582.3741
E: cherbert@Mi6agency.com
T: @B2Bspecialist
T: @Mi6agency
W: Mi6agency.com
L: www.linkedin.com/in/chrisherbert (please indicate how
we met and/or know each other)
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31. Small Business Week
Q&A
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