1. www.safw.co.za FEBRUARY / MARCH 201588
COVER STORY
“When you buy an OnRoute24
franchise you buy two
things. Firstly, a brand name, and secondly a business
system that works,” says Milos Mazalek.
O
NROUTE24
IS A 24-hour
convenience shopping
concept founded by Renier
Hattingh when he identi-
fied a gap in the market
for a convenience retail
franchise. While there are many
franchises in the country serving/sell-
ing everything from food to tyres, there
are few focused on retail convenience
in a small convenience module. The
first OnRoute24
opened its doors to the
public in Bethlehem in the Free State in
August 2013.
GAME ON
The OnRoute24
Support Office staff work
with their franchisees to determine what
it is customers look for in a 24-hour con-
venience outlet. It is the collaboration
between the franchisor support office
and the franchisee that is the key to
the success of the concept. By working
together the customers will get exactly
what they need, but it is the brand and
its franchisees that will emerge the
ultimate victors.
OnRoute24
employs a third party
distribution centre to deliver products
to stores. Through this supply chain
option the franchisor is able to secure
substantial savings for its franchisees
which they are able to pass on to their
customers.
ON A ROLL
It is the franchisor’s goal to become
the best convenience retailer in the
country; this means listening to their
customers and then being adaptable
enough to meet their changing needs.
Whether it is service delivered with a
winning smile or ensuring they have the
freshest food available, OnRoute24
will
deliver whatever the market demands
to become the acknowledged one-stop
shop of choice.
ON CALL
OnRoute24
franchisees enjoy compre-
hensive support in the areas of technol-
ogy, Human Resources, property and
equipment, merchandising, product
distribution, advertising and marketing
and operations.
The OnRoute24
Support Office
provides support and assistance in the
following areas:
• Site selection,
• Store design, layout and shopfitting,
• Comprehensive training,
• Nationally negotiated vendor/
supplier contracts securing favour-
able trading terms and new products,
• Access to exclusive brands such
as Bimbo’s, Fantini Café and Boost
Juice,
• Monthly promotional planner and
advertising calendar.
OnRoute24
franchisees are supported
by a dedicated Business Consultant
who is on-hand to assist with any chal-
lenges that may arise. The Business
Consultant is an invaluable competitive
advantage that supports the success of
every OnRoute24
outlet.
The Business Consultant will:
• Provide advice, coaching and
assistance on how to improve the
business,
• Provide training and guidance
on the continuously improving
OnRoute24
system,
• Assist with the analysis of your
store’s sales data,
• Promote efficiency to help
maximize your store’s profitability.

2. FEBRUARY / MARCH 2015 www.safw.co.za 89
COVER STORY
SPOT ON
Initially OnRoute24
outlets will be
located at service station venues, but
really it is a brand that can be suc-
cessful anywhere where customers
appreciate convenience.
As a convenience retail franchise,
OnRoute24
is all about making people’s
lives just that little bit easier. It is their
focus on addressing the needs of their
customers and the way the franchi-
sor and franchisees work together
towards this goal that sets OnRoute24
apart from its competitors. Of course
the Bimbo’s, Fantini Café and Boost
Juice brands as complementary
additions to an OnRoute24
outlet is a
particular competitive advantage in the
convenience market.
ON TARGET
OnRoute24
outlets are
focused on serving their
local community and their
marketing efforts are directed
accordingly. This approach
springs from the belief that we all have
a responsibility to give back to the com-
munities where we live and work.
To ensure that their brand design
and brand positioning is on target, they
contracted the services of franchising
industry stalwart, Christo Calitz of
Christo Calitz Consulting. Christo has
a long-standing track record of out-
standing achievement in the franchise
industry as the past CEO of Pleasure
Foods, home to the Wimpy brand and
as CEO of the Food Division of Taste
Holdings, amongst others.
GET YOUR GROOVE ON
Growing a successful franchise requires
dedication, hard work and a commit-
ment to exceptional customer service.
Franchisees are responsible for the
daily operations of the business includ-
ing staff management, stock ordering
and store presentation.
Would-be OnRoute24
franchisees
must have a good credit rating
and access to the necessary
investment capital.
BIMBO’S
Since the first BIMBO’S opened its
doors in 1970, the brand has become
synonymous with high quality, value-
for-money fast food. Since its incep-
tion BIMBO’S has been a pioneer
and dominant brand in the 24-hour fast
food market and was one of the very
first fast food operations to be fran-
chised in South Africa. With the addition
of fresh cut chips to their already leg-
endary menu, as well as their extremely
popular Chilli Chips option smothered in
a delicious, one of a kind, home-made
sauce, BIMBO’S customers now enjoy
even greater value for money. Other
menu items include russians, wors,
salad and pap.
FANTINI CAFÉ
Fantini Café is a Coffee Shop/
Restaurant brand established in 2013,
based on the success and origins of the
well-regarded Caffe Fantini established
in Rome in the early 1960s. Over the
years the Roman company established
a global presence and its espresso
blends are available in cafés all around
the world. The Fantini menu includes
wood-fired pizza, pasta, paninis and, of
course, their world-renowned coffee.
“Our franchisees are the backbone of
who we are! Our owner-operators are the
ones who serve the customers and get
to know them and what they want.”
— Renier Hattingh, CEO, Nyum-Nyum Brands.
Franchisees are responsible for the
daily operations of the business includ-
ing staff management, stock ordering
and store presentation.
must have a good credit rating
and access to the necessary
investment capital.