1. Q4 -Who Would Be the Audience for Your Media
Product?
Our target audience for our film is going to be 15 – 35 year olds, possibly stretching further
to 40 years old and possibly above. While the film would be categorised a “15” certificate in
cinemas, there may be many avid psychological thriller fans who grew up with this type of
film and would be keen to see a film of this genre. This age group is also often one that is not
short of money, most people having jobs by this point or receiving regular income. As well
as this, our film was made and produced by teenagers above the 15 year mark, all the actors
within the film aged at roughly 17 years old, possibly encouraging other teenagers to go and
see the film, whilst still being appealing to the older audiences as the characters do not play
the roles of children, but of adults. Those above 40 years old would be less likely to watch
our film as it is very different to how films used to be made and such a story line may not
appeal to an older audience. The film contains violence and strong language, making it
inappropriate for any persons under the age of 15, hence our decision to make this a “15”
film.
It is very unlikely that people above the age of 60 will come to watch our film as the
majority of older people do not have an interest in horror or thriller films, or things that
are more dramatic and violent. I believe that when it comes to gender, our film will be
more likely to attract males than females as males typically seem to have more interest in
violent or action-filled films as opposed to girls, who stereotypically are more likely to
watch comedy or romance type films.
In a poll taken on Facebook, I discovered that when asked the question “Which genre of
films do you enjoy?” 70% of the votes for Thriller were cast by males, whilst 80% of
votes for RomCom were cast by females.