Milo Yiannopoulos on why brands and institutions are only embarrassing themselves and inviting ridicule by attempting to "engage" with young people.

1. 24 reasons you should stop
spending money on social media

3. Thousands of journalists are
waiting for you to screw up.

5. So are your customers.

6. … and your competitors.

8. Some people will pay money
just to moan about you.

9. (Though most will do it out of
malice, spite or boredom.)

10. Especially if you’re an airline.

12. Social networking companies
don’t have your back.

14. You can’t predict — or even
keep up with — the news.

16. You will get hacked.

18. At least one of your
employees hates you.

20. And if they don’t now, they
will if you ever fire them.

22. You’re a try-hard.

24. You’re out of touch.

26. Basically you care too much.

27. People are assholes. And
they don’t want to be friends.

29. You will get accused of
horrible things.

33. You may even accidentally
do horrible things.

35. “Viral marketing” is a hoax.

37. Social media is an invitation
to public ridicule.

38. #Hashtags are good for just
one thing…

39. #McDStories

40. … damaging your reputation.

42. Things get even worse when
you apologize.

44. There’s no evidence
whatsoever that social media
drives sales.

46. You should resolve queries
quickly and privately.

47. • 100,000 a month talking mention tesco
• 50,000 @-mentions a month
• 25,000
• before general chatter
• all public
Figures provided by

48. Keep social media
for customer service.
² Crisis management
² PR
² Marketing
² Selling
² “Engaging” with customers
² Brand awareness
² Creating content
² Distributing content
² Pro-active monitoring
² Customer service

50. So turn off the computer.

51. Milo Yiannopoulos
milo@yiannopoulos.net
@Nero
What’s the worst that
could happen?