3. • SMS – short message service; typically
160 character messages
Libraries offering SMS Reference Service
• Pew April 2009 survey - 62% of all
Americans had some experience with
mobile access to digital data and tools
• Pew Internet –
Mobile access to data and information
4. • mobile phone use has climbed steadily among
teens ages 12 to 17 – to 63% in fall of 2006 to 71%
in early 2008.
Teens and Mobile Phones Over the Past Five Years
• Moving from
Managing User Behavior to Encouraging User Behavior
• Wireless Quick Facts – year end figure, December,
2008
Monthly SMS Messages 110.4B
Annualized Yearly SMS Messages 1T
6. • over 60 libraries working together to
answer SMS text questions
• service hours (CST) Monday to Friday,
8am to 10pm, Saturday, 9am to 5pm,
and Sunday hours coming soon
7. What if we can engage a non-traditional
library user by making SMS text
reference our bridge to actually coming
into the library?
A great example of this concept…Mosio,
Text a Librarian
